The document discusses the importance of developing a personal brand. It argues that while many people think they are different, they actually do the same things and think the same way. A personal brand is unique because it is based on an individual's personality, passions, skills, expertise and knowledge. The document provides tips for developing a personal brand, such as feeling your burning passions, recognizing your strengths and weaknesses, taking opportunities, and giving others expectations. It states that a strong personal brand will make you truly unique and help you attract people and make a good impression.