Travel proposal presentation, Game of Thrones style.

1. From the Mind of Ashley K K
Sokia

2. In The
land of TexoS

3. And
California
King’s
landing

4. Westminster
Is Coming

5. In the Game of Enrollment…

6. …EveryOne
Must APplY

7. WESTMINSTER IS
cOMING
TrAVEL Proposal

8. TRAVEL Goals and Challenges
WESTMINSTER IS
cOMING
• Fall 2014 goals:
 Convert suspects to prospects
 Convert prospects to applicants
 Develop College Counselor Relationships
 Develop Alumni Relationships
• Fall 2015 Challenges:
 Opening new area in Dallas
 Little to no College Counselor information
 No trained alumni for proxy representation
 Competing against full-time regional reps
 Perception of Westminster as back-up school

9. Historical Response california
WESTMINSTER IS
cOMING
2012 2013 2014 2015
Prospects: 3767 3362 1610 1062
Applicants: 362 318 247 0
Admits: 195 163 161 0
Enrolled: 42 40 37 0
Conversion Rate 1.11% 1.19% 2.30%
*Numbers reflect freshman, transfer, aviation, and international

10. WESTMINSTER IS
cOMING
California
Lessons Learned
• Too many different materials
• Fly from NorCal to SoCal
• Students do not come to HS Visits
• Students do come to coffee dates
• SoCal will commute for events
• Receptions work best on weekends
• Need more cultivation with Counselors

11. WESTMINSTER IS
cOMING
Opportunities
in California
• Tahoe tour to the ski academies
• Expand travel to include transfer, international,
aviation outreach
• Coordinate all California travel for
maximum utility
 Invitations for prospects to see
athletic events
 Inform prospects of air show attendance
 Transfer College Fairs and Reception
• Return to OOS College & LGBT Fair
• STEAAM Fair (Black College Expo)

12. WESTMINSTER IS
cOMING
California Calendar

13. Historical Response Texas
WESTMINSTER IS
cOMING
2012 2013 2014 2015
Prospects: 21 12 19 6
Applicants: 8 6 5 0
Admits: 7 4 5 0
Enrolled: 2 2 1 0
*Numbers reflect freshman

14. WESTMINSTER IS
cOMING
TeXas Calendar

15. WESTMINSTER IS
cOMING
Comm Flow
• Suspect
 Save the Date Emails
 Athletic Event Invitation Emails
 Current California/Texas Student Profile Emails
 Westminster Is Coming Emails
• Prospects
 Save the Date Emails
 Athletic Event Invitation Emails
 Calendar Postcard
 Top Prospect College Fair label arsenal
 Current California/Texas Student Profile Emails
 Reception invitation Mailing
 Westminster Is Coming Emails
 Calls for Reception RSVP (>.5 Prospects)

16. WESTMINSTER IS
cOMING
Comm Flow
• Parents
 Save the Date Emails
 Letter/Email from John
 Alumni Profile Emails
 Calls for reception RSVP
• Counselors
 Counselor care package
 Letter/Email from John
 Student and Alumni Profile Emails
 Invitations to College Counselor Breakfast
 Calls for Breakfast RSVP

17. WESTMINSTER IS
cOMING
NEXT STEPS
• Decision about STEAAM Fair
• Gather dates for athletic events
• Write and design emails for
Comm Flow
• Decision about mailed arsenal
Counselor packages
College fair labels
Letter from John
• Filters, counselor contact info &
possible name-buys

18. Westminster
Is Coming