Here are the slideshow from my shared and individual portions from a speech at DMAI 2011 in New Orleans. We talked about how destinations can use video to help market themselves. It was a great session and we covered a lot of stuff! The full audio and slideshow from the presentation will be available through DMAI in the coming weeks.

1. Des$na$on Movie
Making Organiza$ons
Sponsored by

2. Video Sta$s$cs and Trends
• Online videos are 53 /mes more likely to get a
first page Google ranking than a text page.
(Forrester Research Study)

3. Video Sta$s$cs and Trends
• Video and other mul/‐media product viewing
op/ons were rated more effec/ve than any
other site ini/a/ves by almost 2,000
interac/ve marketers. (Adobe, May 2011)

4. Video Sta$s$cs and Trends
• By 2015, over 1 million minutes of video will be
watched every second. (Smart Dreamers)

5. Video Sta$s$cs and Trends
• Internet video will account for 57% of all
consumer internet traffic in 2014. (Cisco
Systems’ Visual Networking Index Forecast)

6. Video Sta$s$cs and Trends
• Regardless if video is user‐generated, premium or
super‐premium, each clip will:
– Garner 500 views over /me
– 25% of those come in the first 4 days
– Only the first 30‐60 seconds will be watched regardless
of overall length
– YouTube is the world’s 2nd largest search engine – BE
THERE
– 45% of views come from direct naviga/on to what they
are looking for
– 55% of the /me people randomly find the content they
consume (Tech Crunch)

7. Video Sta$s$cs and Trends
• A minute of video is worth 1.8 million words
(Forrester, January 2009)

8. Topics
• Authen/city

9. Topics
• Does Video Length Macer?

10. Topics
• The Devil’s in the Details (SEO)

11. Topics
• Music & Licensing

12. Topics
• Measurements and Analy/cs

13. Topics
• Distribu/on

14. Small Budget
(Or No Budget)
Movie Making for Des/na/ons

15. Only So Many Hours in a Day

16. Hit TWO Birds with ONE Stone

17. Produce Mul$‐Use Content
• Website Content
• Blog Posts
• Search
• Social Media
• HELP Our PARTNERS
• GAIN the TRUST of the community

18. “MR. EXPERIMENTER”

19. “Poor Mans” Wish List
• HD Camera $100‐$200
• Microphone/Audio Recorder $100‐$200
• Video Edi/ng Sokware FREE
– Mac (iMovie included with purchase of a Mac)
– PC (Media Impression included with Kodak Cameras)
Total Investment: $300

20. Quick N’ Easy Formula
• Go “SHOOT” when it is busy
• Get 5‐10 Shots MAX
• Fronts of Heads & Teeth
• Limit the shots to 5‐ 10 Secs

21. Simple Video

22. TIPS
• Keep the LIGHT behind you
• Pay MORE acen/on to AUDIO
• Pay acen/on to the CAMERA
• Less is MORE

23. DON’T Take Yourself So Seriously!

24. Don’t Be Afraid to Make an…
…out of yourself once in a while!

25. If You’re Not Having Fun
You’re Not Doing it Right