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Religious Leadership, Communications, and Community in the Age of Obama

Elizabeth Drescher, PhD
Director, Center for Anglican Learning & Leadership
Assistant Professor of Christian Spiritualities
Church Divinity School of the Pacific

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Quick Presentation Schematic
I.
b. How has web
communication
What tools changed
are out LC&C?
there?
3. How
do they
work?

Your Questions and Comments

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A Very Brief Historical Overview
of Social Media in Christianity

1st Century CE
Pauline Proto-Blogging

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“Abba, give me a tweet…”

3rd Century CE
Desert Ammas and Abbas introduce “friending”
and anticipate “tweeting”


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An Inconvenient Truth…

4th – 9th Centuries CE
Medievals popularize pre-HTML “hypertexting”


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Hurrying through History…

High Middle Ages Reformation


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The Next Thing We Know…

Are these sites the future for religion in the digital age?
Or, is digital religion still in the Middle Ages?
Worse, are we stuck in Modernity?

+ How Digital Communication has Changed 8

and What We have to Do to Get On Board

1990
“Flash
Mobbing”
2004
“Worker Bees”
create the buzz, build
the hive
(candidate stings
himself) 2008
1994 Aggregation yields
emergence
Mainstream media end-run

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How the Web Itself Has Changed

Web 1.0 Web 2.0+
Broadcasting Model

Relational Model
Networking
Targeting
Aggregating
Broadcasting
Educating
Interrupting
Interacting


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Three Keys to the Social Web

1.  “Leaders are Places”
2.  An Emergence is Created
by Swarms, not Queens
3.  Only Connect


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1. Leaders are Places
  “You’renot a leader, you’re a place. You’re like a
park or a garden. If it’s comfortable and cool,
people are attracted. Deanspace is not about Dean.
It’s about us.”
~ Joi Ito, entrepreneur and “emergent democracy” activist, in
2004 on the effectiveness of the Howard Dean internet strategy


+ Leadership in the Web 2.0+ World 12

The Art of Losing Control

  What Web 2.0+ users   What Web 2.0+ users
do want: don’t want:
  Valuable, meaningful,   Marketing
authentic content   Preaching
  Site creator transparency   Focus on aesthetics
  Access to “thought   Digital catalogue or
leaders” directory
  Focus on mechanics
  Interactivity
  Creative participation
  Searchability


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Leadership Develops
Collaboratively


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2. An Emergence Created by
Swarms, not Queens

  “In simplest terms, [networks] solve problems by drawing on
masses of relatively stupid elements, rather than a single, intelligent
‘executive branch.’ … They get their smarts from below. In more
technical language, they are complex adaptive systems that
display emergent behavior. In these systems, agents residing on
one scale start producing the behavior that lies one scale above
them: ants create colonies; urbanites create neighborhoods; simple
pattern-recognition software learns how to recommend new books.
The movement from low-level rules to higher-level sophistication is
what we call emergence.”
~ Steven Johnson, Emergence: The Connected Lives of Ants, Brains, Cities,
and Software (2001)


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3. Only Connect…

  Web2.0 participation requires multiple entry
points that allow interactive engagement and
point back to a central web hub
  Facebook
  Twitter

  YouTube
  Flickr
  News and Blog sites

  eCommunities


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Facebook Groups


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Facebook Events


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Twitter


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YouTube


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Flicker


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Blogs and News Sites


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You Gotta Get Out More Often:
Linking and Commenting


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Expand the News


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eCommunities


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It’s All about Conversion

Build
ing To
gethe
r


+ A Basic Process Overview for Leading 26

Community on the Social Web

Map
Relationships

Explore the
Improve
World

Recruit and
Measure
Connect

Join the
Promote
Conversation

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Resources
  Chris Anderson, The Long Tale: Why the Future of Business
is Selling Less of More (2006)

  Jacques Derrida, On Cosmopolitanism and Forgiveness
(2001)

  Steven Johnson, Emergence: The Connected Lives of Ants,
Brains, Cities, and Software (2001)

  Clay Shirky, The Power of Organizing without
Organizations (2008)

  Walter Ong, Orality and Literacy (1982)

  Larry Weber, Marketing to the Social Web: How Digital
Customer Communities Build Your Business (2007)


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