新媒體工作坊（1/3）第2節@香港中信 New Media Workshop (1/3) Part 2 @ CCMHK

1. 迷思
Myths
俞真＠ 漁翁撒網．基督教新媒體運動
Calvin Yu @ “NetFish” Christian New Media Movement
2012.06.02

2. 迷思⼀一： Myth #1
那是年輕人的玩意！ It is for the Youth only!

3. 事實⼀一
Fact #1
• 尼爾遜在美國的調查（2009.11）
Research by The Nielsen Company
in the US (Nov. 2009)
• 過去五年 During the past 5 years
• 活躍於互聯網的長者 ^ 55%
seniors actively using the
Internet ^ 55%
• 長者在線時間 ^ 11%
time spent online by the
seniors ^ 11%
Source: http://blog.nielsen.com/nielsenwire/online_mobile/six-million-more-seniors-using-the-web-than-five-years-ago/

4. 事實⼀一
Fact #1
• 尼爾遜在美國的調查（2009.11）
Research by The Nielsen Company
in the US (2009.11)
• 過去兩年 During the past 2 years
• 社交網絡長者 ^ 53%
social networking seniors ^
53%
Source: http://blog.nielsen.com/nielsenwire/online_mobile/six-million-more-seniors-using-the-web-than-five-years-ago/

5. 事實⼀一
Fact #1
• 美國Facebook數據（2009.2.2）
US Facebook Statistics (2009.2.2)
• 全面增長：不同年齡／性別組別
Growing in all age/gender
demographic
• 增長最快組別：55歲以上女性
在過去的120天增長175.3%
Fastest growing segment:
Women over 55
up 175.3% in the last 120 days
Source: http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/

6. 事實⼀一
Fact #1
• 美國Facebook數據（2009.2.2）
US Facebook Statistics (2009.2.2)
• 在差不多所有年齡組別中，女性
用戶都比男性用戶增長快
Facebook growing faster with
women than men in almost every
age group
• 45%用戶年齡大於26歲
45% users > 26 years
Source: http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/

7. 事實⼀一
Fact #1
• 香港例子
Hong Kong Example
Source: http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/

8. 提示⼀一
用戶層面比你猜想的
要寬廣得多！
Tip #1
The audience spectrum is much
wider than your guess!

9. 迷思二： Myth #2
我不是科技人！ I am not IT person!

10. 事實二
Fact #2
• 新媒體是為所有人設計的！
New Media is designed for
everyone!
• 他們早已為你解決技術難題！
They have already done the
technical hard work for you!
• 你比任何科技人更明白機構異象！
You know better about the vision
than any IT experts!

11. 提示二
你比科技人更明白機
構異象！
Tip #2
You know the vision better than
IT people!

12. 迷思三： Myth #3
把資訊全放上去！ Just put everything on it!

13. 事實三
Fact #3
• 爭取注視
Highly competitive in attention
seeking
• 分享甚麼、如何分享變得非常重要
What to share and how to share are
critical

14. 事實三
Fact #3
• 編輯原則 Editorial Principles
• 精簡準確：⼀一語中的
Concise & Accurate: get to the
point instantly
• 創意及圖像：取得注意力
Creative & Photographic: catch
the attention
• 主動與互動：經常更新並提供互
動空間
Active & Interactive: update
frequently and make room for
interaction

15. 提示三
度身訂做令自己與別
不同！
Tip #3
Customize and Differentiate!

16. 迷思四： Myth #4
會有負面回應！ There will be negative posts!

17. 事實四
Fact #4
• 牧養與見證的好機會
Good opportunity for pastoral care
and witness
• 負面回應總會有
Negative posts will appear
somewhere ultimately
• 在你的平台上出現有好處：你可回應
They had better appear in your
space so that you can respond
• 有容乃大 Let them speak

18. 提示四
新媒體令你有更多牧
養空間！
Tip #4
New media gives you more
opportunities for pastoral care!

19. 迷思五： Myth #5
浪費時間！ It is a waste of time!

20. 事實五
Fact #5
• 浪費時間與節省時間
Time killer vs. Time saver
• 「做正確的事」與「正確地做事」
“Doing the right things” vs. Doing
things right
• 以⼀一當百
One to Many
• 同步溝通與非同步溝通的協同效應
Synergy of Synchronous vs.
Asynchronous Communication

21. 提示五
水能覆舟，亦能載舟！
Tip #5
It is really up to YOU!

22. 迷思六： Myth #6
面對面交流更好！ Face-to-face contact is better!

23. 事實六
Fact #6
• 誰說不是？
Who says no?
• 但誰說新媒體是要代替面對面交流？
But who says new media is here to
replace face-to-face contact?
• 新媒體重點在於鞏固、深化及延伸
New media simply solidifies,
deepens and extends!

24. 事實六
Fact #6
• 團契的例子
Fellowship example:
• 團友沒有空參與聚會
Members don’t have time to
attend
• 你寧可跟他們失去聯繫還是在網
上接觸？
You prefer losing them or
connecting online?

25. 提示六
面對面溝通因著新媒
體而得以鞏固、深化
及延伸！
Tip #6
New media solidifies, deepens
and extends your face-to-face
communication!

26. 迷思七： Myth #7
我不想令私隱受威脅！ I don’t want to risk my privacy!

27. 事實七
Fact #7
• 了解遊戲規則
Know the rules
• 劃定界限
Define the boundaries
• 透過新媒體溝通並不適合所有情況
Communication through new media
does not suit all situations

28. 提示七
耳聽八方、管理風險！
Tip #7
Keep yourself informed and get
risk managed!

29. 你點睇？ What do you think?