Recommandé
Contenu connexe
Tendances
Tendances (18)
En vedette
Similaire à SoLoMo Marketing: Social, Local and Mobile Integration
Similaire à SoLoMo Marketing: Social, Local and Mobile Integration (20)
Dernier
Dernier (20)
SoLoMo Marketing: Social, Local and Mobile Integration
- 1. SoLoMo Presentation by: Camille Denuna
- 2. SoLoMo “Social-Local-Mobile” SoLoMo refers to a more mobile-centric version of the addition of local entries to search engine results. In other words.. It is the integration of social, location-based, and mobile marketing tools into new customer acquisition platforms.
- 3. SoLoMo: Marketing Approach Marketers use SoLoMo as a practice of targeting mobile consumers based on their current location with content or promotions designed to be shared via social networks. SoLoMo applications allows advertisers to push notifications to potential customers who are geographically near by.
- 4. Social: Consumers are social Brands as the primary source of information for consumers; Common social activities today are: seeking advice, reading or writing reviews, or sharing experiences via a social network. These are social media tools like Facebook, Twitter, and Google+ Local: Consumers get Social Where They Are Apps have the ability to to reach customers through geo targeting and push messages. The proportion of smartphone owners using location-based services has grown almost 35% in less than a year to 74% in February of 2012 Mobile: Mobile devices empowering consumer behaviors Mobile access to the Internet is becoming commonplace. The mobile user is online anywhere, anytime. The technological development in the field of localization and navigation services was a big boost as the direct environment became suddenly more focus for mobile Internet usage. Mobile Internet usage is constantly becoming easier, more intuitive and useful for everyday use.
- 5. FOURSQUARE is a local search and discovery service mobile app which provides a personalized local search experience for its users. By taking into account the places a user goes, the things they have told the app that they like, and the other users whose advice they trust, Foursquare aims to provide highly personalized recommendations of the best places to go around a user's current location
- 6. Implications • Customer Focus is Key businesses need to focus on providing 24/7 user experiences that address and resolve the wants and needs of their target audience. • SoLoMo increases interaction between consumers and the business When SoLoMo campaigns are successful, consumer engagement with the brand increases. Consumers feel connected to the brand and become loyal brand advocates. Through word-of-mouth sharing and online activities, consumers can build a brand.
- 7. Implications • Businesses are closer than ever to consumers. In using SoLoMo applications, you are now allowing access to servers to your geographical location and information. Mobile Internet and local services are technically able to depict the everyday life of people in the digital world.
- 8. In 2 years, the marketing approach of SoLoMo, will offer greater transparency, more product information, and a higher relevance of the purchase offer because it is closer to the point of sale mostly because of the feedback and recommendations shared by consumers in the social environment.
- 9. If retailers continue to employ the latest digital marketing techniques, the interaction of between them and the consumers will surely lead to their success. Better communication and easy access will be the cause for the local consumers to act as the business’ own marketers.
- 10. References http://searchconsumerization.techtarget.com/definition/SoLoMo-social-local-and-mobile http://www.techopedia.com/definition/28492/solomo http://www.hypebot.com/hypebot/2013/05/so-just-what-is-solomo-marketing.html http://www.socialmediatoday.com/content/marketing-goes-solomo http://solomosummit.net/solomo-and-why-its-important-to-marketers/ http://en.wikipedia.org/wiki/Foursquare http://www.mediabuzz.com.sg/asian-emarketing/multichannelmarketing2014/2273-solomo-characteristics- and-implications-of-the-phenomenon
Notes de l'éditeur
- SoLoMo emerged as a result of the growing popularity of smartphones, and provides greater local precision to search engine results than what's available via a PC. The GPS technology integrated into these devices provides more accurate geo results than the "IP mapping" approach necessary for home or office PCs. Also, big search engines are recognizing that there is a large - and virtually untapped - market in local search. in order for search results to have accurate local results, they need accurate information about local businesses.
- To a marketer, SoLoMo is a complete paradigm shift -- instead of pushing messages to a user, whether they be via a TV commercial, radio, or online ad, the message is pulled as a result of the users location and activity on social networks.
- The service was created in late 2008 and launched in 2009[3] by Dennis Crowley and Naveen Selvadurai. Crowley had previously founded the similar project Dodgeball as his graduate thesis project in the Interactive Telecommunications Program (ITP) at New York University. Until late July 2014, Foursquare featured a social networking layer that enabled a user to share their location with friends, via the"check in" - a user would manually tell the application when they were at a particular location using a mobile website, text messaging, or a device-specific application by selecting from a list of venues the application locates nearby. As of December 2013, Foursquare had 45M registered users.
- oyal consumers are also willing to offer feedback and help identify issues that the brand can improve upon. Knowing that they have a voice, consumers and businesses benefit from a spirit of collaboration, co-creation and innovation, which turns into a win-win.
- will offer greater transparency, more product information and ultimately a higher relevance of the purchase offer, because it is closer to the point of sale.