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Your Marketing Message: From Conception to Delivery

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Cathy Miller, Business Writer
Cathy Miller, Business Writer

Your marketing message is your baby. These tips take you from conception to delivery.

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from conception to delivery
Create a message that looks like you
One that supports your vision
One that supports your vision WE BUILD BETTER BLOCKS and your brand
Your vision is your business all grown up
Your brand is your signature stamp
Your brand is your signature stamp unique like your blue eyes
Your message reflects your vision
Your message is accurate
Your message is accurate and credible
And you stand behind it
Create a message with purpose
To persuade or motivate
Inform or educate
Engage or entertain
Create a reader-focused message
Know your reader
Apply the marketing litmus test
Address your reader’s concerns Who are you? Why should I care? What problems will you fix? What makes you any different? Prove it.
Your message is your baby
Planning ensures an easy delivery Create your unique message Have a purpose Be readerfocused
This is Part 7 Check out the entire series Follow the 10-Part Marketing Plan at SimplyStatedBusiness.com Photo Credits: BigStockPhoto.com
Cathy Miller, Business Writer Business site: www.SimplyStatedBusiness.com www.simplystatedbusiness

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