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WISE online course - Introduction module

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WISE online course - Introduction module

  1. 1. This programme has been funded with support from the European Commission START UP IN STEM INTRODUCTION Navigate your way to start up in STEM success
  2. 2. According to ISME, women Entrepreneurs in STEM are sometimes seen with scepticism by Potential clients, Suppliers, Bankers, Financiers and Business partners. KEY TAKEAWAY: Women Entrepreneurs in STEM have to be more persistent to prove their knowledge, skills and capacities. Source: https://www.aauw.org/research/why-so-few/ Some interesting research that informs us
  3. 3. Women Entrepreneurs In STEM Women Entrepreneurs in STEM | www.stementrepreneurs.eu has been developed with a clear goal: increase the number of female entrepreneurs in STEM by transforming their access to and the quality of the training they receive from entrepreneurship VET institutions.
  4. 4. Teachers and Trainers • HEI/ VET • Business Development/ Enterprise Agencies • Incubators • Local Government Agencies Women in STEM • Women working in STEM • Female STEM graduates • Existing and emerging early stage female STEM entrepreneurs Women Entrepreneurs in STEM | www.stementrepreneurs.eu WHO IS START UP IN STEM CURRICULUM FOR?
  5. 5. Ambition Knows No GenderSection 1 Let's be honest: To date, there has been a huge gender disparity between the number of startups, particularly in the tech industry. But now is a time of change. MODULE ONE is all about inspiration and igniting your STEM Entrepreneurship spark! Setting the scene, this module introduces some the latest STEM entrepreneurship trends and opportunities. We set the scene for entrepreneurship and you and look at inspiring women leading the way in STEM entrepreneurship. Find out how you can overcome your fears and how knowledge and advice is key to avoiding failure. Section 2 Section 3 Entrepreneurship and you An innovator’s journey from idea to market can be challenging and complicated – but also rewarding. Reducing the risk of start up failure Fear of failure is an immobilising barrier to entrepreneurship and is even more prevalent for Women in STEM
  6. 6. Women Entrepreneurs in STEM | www.stementrepreneurs.eu MODULE ONE Reducing the Risk of Start Up Failure Advice from 6 Female STEM Entrepreneurs Source Free Enterprise
  7. 7. This programme has been funded with support from the European Commission START UP IN STEM MODULE 2 Assess your Entrepreneur Potential
  8. 8. Entrepreneurial Potential, Personality, Self Motivation, Strengths & Weaknesses, Leadership & Resilience Tests Section 1 • MODULE TWO • you find out if you have what it takes to be a STEM entrepreneur and if having your own business is the right professional choice for you. • We introduce you to an online series of 7 assessments so you can define your goals and what steps you need to take to acquire them. • It doesn’t’ stop there, you will reflect on if you have the right personality traits and qualities considered compatible with a successful entrepreneur. You will discover what motivates you, what makes you tick and how resilient you are • You will learn formal approaches to validating and incubation STEM entrepreneurship ideas Section 2 Validating and incubating STEM entrepreneurship ideas
  9. 9. Women Entrepreneurs in STEM | www.stementrepreneurs.eu ” “Never ever give up your dreams just because you’re a girl and that you don’t have any support from anyone DEENA VENUGOPAL Founder and CEO of Anabytes Module Two introduces the 7 Start Up in STEM steps which we carry through Modules 2 – 5 in great detail.
  10. 10. 1. Is your business idea new? Or a refined niche idea ? 2. Define & fine tune your idea, its benefits & feature 3. Macro Test –Gauge Competitors, Market, Competitive Advantage 4. Micro Test – Get Feedback 5. Define your Target Market 6. Test & Analyse Target Market Validations 7. Get control of your financial parameters 8. Evaluate customer acquisition costs (CAC) Validate Your Business 1. Name & protect your idea 2. What is your MVP (Minimum Viable Product) 3. Plan & build MVP. 4. Think outside the box on design 5. Pre launch: Involve customers early, pilot test beta test, market test. Analyse feedback 6. Refine, amend, tweak 7. Official launch: Field trials 8. Build your Brand Undertake a Proof of Concept Process • Your Business Model • Competitive Advantage • Laws, Regulations, Constraints • Intellectual Property Protection Strategy • Initial Marketing Strategy • Financial & Investment Requirements • Initial Business Plan Your Business Model Get in contact with your business development agency to help you every step of the way: • Business Plan • Business Advice • Financial Supports & Options Get External Support 1 2 3 4 5 6 7Educate Yourself, Training and Benefits of Mentoring Financing & Getting Investor Ready Collaboration for Success
  11. 11. This programme has been funded with support from the European Commission START UP IN STEM MODULE 3 Accelerating STEM Start Up Ideas
  12. 12. Proof of ConceptSection 1 Learn and work through a Proof of Concept Process and Ideas Assessment, Name & Protect your ideaMODULE THREE Building on the learning of validating STEM start up idea, Module Three progresses through proof of concept and how, with minimal resources, you can accelerate your STEM start up idea and build and protect your brand. Section 2 Section 3 Bootstrapping Bootstrapping what is it and is it right for you? The importance of MVP, or minimum viable product, Business Models for Your Startup Successful Startup Advice Interviews, Case Studies, Startup Advice from Top Entrepreneurs
  13. 13. This programme has been funded with support from the European Commission START UP IN STEM MODULE 4 GET INVESTOR READY
  14. 14. Building on your initial business plan Section 1 Choosing the right business structure for you. Create a compelling and robust plan. MODULE FOUR It is so important to be strategic when sourcing your business capital. Succeeding in raising funding is one of the most important junctions in your company's future. While getting funded may sound intimidating, Module 4 Getting Investor Ready will have you well prepared and guiding you every step of the way. Section 2 Section 3 Funding Types and Sources Deep dive into all sources of funding - Equity Investment, Debt Investment, Seed Capital, Venture Capital, Private Investment, Angel Investors, Venture Capital Investment, Y Combinator, Crowd Funding Nail your Investor Pitch And Finally A few articles and top tips that founders have used to work smarter in their business start up.
  15. 15. This programme has been funded with support from the European Commission START UP IN STEM MODULE 5 Collaborating for Success
  16. 16. Collaboration culture Working together, sharing space, ideas, and cultivating a creative, collaborative atmosphere all at once Section 1 A entrepreneur with a vision can start a new business, but it takes a collaboration of many people to make it a success. This modules takes you through how forging partnerships can strengthen your STEM start up, disrupt industries and invigorate your brand. Section 2 Section 3 Collaboration Tech Tools – how to use them to bring your workers together, work more efficiently and ultimately elevate your Start up STEM businessCollaboration Tech Tools How to use them to bring your teams/workers together, work more efficiently and ultimately elevate your Start up STEM business Co Working & Clusters Co working and clusters can be a ‘smart’ way to work for start up STEM entrepreneurs. What does this mean for you?
  17. 17. www.stementrepreneurs.eu Stementrepreneurs http://stementrepreneurs.eu/contact/ www.stementrepreneurs.eu

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