3. Innovation
• The process of translating an idea or invention into a
good or service that creates value or for which customers
will pay.
Read more: http://www.businessdictionary.com/definition/innovation.html
4. Types of Innovation
1. Evolutionary innovations (continuous or dynamic
evolutionary innovation) that are brought about by many
incremental advances in technology or processes
2. Revolutionary innovations (also called discontinuous
innovations) which are often disruptive and new.
Read more: http://www.businessdictionary.com/definition/innovation.html
5. Innovation side by side - Christensen
http://web.mit.edu/6.933/www/Fall2000/teradyne/clay.html
6. Adoption of new technology - Moore
https://blog.prototypr.io/design-for-crossing-the-chasm-1c4d4c68a3f1