Status Update of DigiSkills, a program to deliver one million intermediary and basic trainings online, with the help of coaches, in Pakistan by 2020. Admissions for first semester starting 1 August closed. Applicants invited for next semester commencing 1 Dec 2018
1. Ministry of IT & Telecom
Government of Pakistan
www.ignite.org.pk
Yusuf Hussain &
Khurram Saleem
July 20, 2018
2. www.ignite.org.pk
Preparing for the Future of Work
Virtual
University
MCOM /
Epiphany
Semiotics
/ Systems
Architects
Mission
One million trainings
delivered by 2020.
2
Vision
A continually learning
populace with initiative.
Core Values
One Team - No Titles;
Innovation through
Diversity; Data driven
learning & decision
making; Compassion for
the marginalized.
Scope
These are intermediary and basic skills. They do
not address IT industry programming needs. They
are for the general public that is conversant in
Urdu, with basic English reading and writing skills.
3. www.ignite.org.pk
Executed Aggressive Timeline
1st Feb 1817th Nov 17 15th June 1830th May 18 20th Jul 18
3
Open Bidding
initiated for
Training
Component, after
months of study
and feedback to
finalize strategy
Contract signed
with VU, with no
delay in bidding
process due to
Islamabad road
blockages
- Beta released, with human-
centric learning management
system, content by rockstar
trainers, and scalable
architecture, in 100 days
- Outreach & Data
Analytics/AI strategies
finalised; after open bidding,
awarded to MCOM-Epiphany
and Semiotics-AI
- After ECP lifts ban,
hiring of online coaches
initiated by VU; 1
August first semester
start date announced
- Outreach initiated,
Customer focus groups
intensified, Data
analytics/AI architecture
initial process deployed
- Registrations for first
semester 250+% of
target
- After filling dropout
spots, surplus trainees
will be enrolled in 2nd
semester
commencing 1 Dec
5. www.ignite.org.pk
Multipronged Outreach Strategy Executed
Digital Mass Email/SMS, Blog, Social Media Profiles
Management/Online Reputation Management, External
Bloggers Outreach, Outreach Content Development, Digital
Advertising, Web Banners etc.
Print Press Advertisement, Press Releases, Special Supplements,
Posters, Brochures & Flyers, Banners etc.
Electronic Radio Program/Spots, Outbound Calling, Success Stories etc.
PR Launch Event, Influencers, Positive Articles, Tickers,
Roadshows in educational institutions across Pakistan.
5
6. www.ignite.org.pk
Real Time Data Analytics to Continually Learn & Improve
VU LMS
WEBLOG COACHES DATABASE
MCOM FILE SYSTEM
BLOB ADS
DATA
ANALYTICS
SOCIAL MEDIA TRENDS
MOBILE
DASHBOARDS
PRESENTATION
IVR SURVEYSCHATBOT
6
10. www.ignite.org.pk
Target Next
Next course starts December 1, 2018
Lessons learnt to be incorporated
Community building
Work on demand side
10
11. www.ignite.org.pk
11
Thank you!
MA Jinnah Campus, Defense Road, Off Raiwind
Road, Lahore, Pakistan
www.digiskills.pk
Yusuf Hussain
CEO, Ignite
0311-111-3444
info@digiskills.pk
Digiskillspk Digiskillspak /company/digiskillspakistanFollow us on:
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