1. Mana Women in Business Retreat
Saturday 9 August 2014
Utilising Social Media to grow your business

2. Agenda
• Overview of different Social Media Apps
• Choosing which ones for your business
• Social Media Tips
• Questions
• Brainstorming Session for Social Media
content
2www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14

3. Why use Social Media?
• Get found by people who are searching for your products
or services
• Connect and engage with current and potential customers
• Create a community around your business
• Promote other content you create, including webinars,
blog articles, or other resources
• Generate leads for your business
• Helps with SEO for your website
• Promote new products, services and events
3www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14

4. Should I be using Social Media for my
business?
• Who is your target audience?
-Depends on target audience, eg Are they using Social Media, and if so how
which ones and how often etc?
• What do you want to achieve from having Social Media for your business?
-is it for new or existing clients? What are the benefits for liking your page?
• Consistency is essential to keep people engaged!
• Disadvantages:
It can be very time consuming and take a long time to convert these leads into
customers or clients.
4www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14

5. Mana Women in Business Retreat
Saturday 9 August 2014
Utilising Social Media to grow your business
Overview of different Social
Media Apps

6. Social Media Overview
6www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14
Source: http://www.melissaleiter.com/how-to-choose-social-media-platforms/

7. Facebook

8. Social Media Overview
8www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14

9. Facebook
9www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14
Source: http://thenextweb.com/socialmedia/2014/03/05/social-media-platform-best-business/

10. LinkedIn

11. Social Media Overview
11www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14

12. LinkedIn
12www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14
Source: http://thenextweb.com/socialmedia/2014/03/05/social-media-platform-best-business/

13. Pinterest

14. 14www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14

15. Pinterest
15www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14
Source: http://thenextweb.com/socialmedia/2014/03/05/social-media-platform-best-business/

16. Instagram

17. 17www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14

18. Instagram
18www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14
Source: http://thenextweb.com/socialmedia/2014/03/05/social-media-platform-best-business/

19. Twitter

20. 20www.facebook.com/definedcoach Enhance my facebook page seminar 25 Sep 2013

21. Twitter
21www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14
Source: http://thenextweb.com/socialmedia/2014/03/05/social-media-platform-best-business/

22. Google +

23. 23www.facebook.com/definedcoach Enhance my facebook page seminar 25 Sep 2013

24. Google +
24www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14
Source: http://thenextweb.com/socialmedia/2014/03/05/social-media-platform-best-business/

25. Mana Women in Business Retreat
Saturday 9 August 2014
Utilising Social Media to grow your business
Choosing which ones for my
business

26. How do I choose which ones for my
business?
• Find out which Social Media applications your
target market are on
– When are they online?
– How often are they online?
– What are they interested in?
26www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14

27. Social Media – by different types of Accounts
27www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14
Source: http://www.marketingprofs.com/charts/2014/25307/how-people-use-different-social-
networks-in-different-ways

28. Social Media – by Topic Area
28www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14
Source: http://www.marketingprofs.com/charts/2014/25307/how-people-use-different-social-
networks-in-different-ways

29. Mana Women in Business Retreat
Saturday 9 August 2014
Utilising Social Media to grow your business
Social Media Tips

30. Create a Social Media Strategy
• Give people a reason to like your pages – there are so many pages
out there, why should people like your page?
• Create some measurable goals for your Social Media pages that
include timeframes
• Then put a plan in place for achieving these goals
• Keep branding consistent – eg same profile picture, logo, colours
etc
• Use your insights and Google analytics to help track progress and
see which Social Media apps are driving traffic to your website
30www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14

31. Promoting your Social Media pages
Add your Social Media URL to different
sites:
•link onto your website
•include in your email signature
•Add to business cards and marketing
material
31www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14

32. Ways to increase engagement
• Commenting on other Social Media links or other blogs
• Providing updates that are engaging and that people like or
comment on
• Linking your newsletter or blog to Social Media
• Do Market Research
– Look at similar industries
– Look at your favourite pages
– What content are people engaging with?
32www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14

33. #Hashtags
33www.facebook.com/definedcoach
• Used to create words more searchable – add a # in front of a word
• Great for promoting events
• Search on hashtags
• Discover trending conversations
• Connect with users with similar interest
• Only use 1-2 hashtags per post
Utilising Social Media to grow your business – 9/8/14

34. Ideas for Content
– Tips and information that can help solve your clients issues
– New and exciting things happening in your industry
– Updates on your team and business
– Events and things you are part of or going to
– Quotes and inspirational things
– Current events relevant to your industry
– Create a Content Calendar - Calendar specific things relevant to
your industry – eg Valentines Day, Fathers Day
– Create an event
34www.facebook.com/definedcoach
Ensure that no more
than 20% of your
posts are offers
Utilising Social Media to grow your business – 9/8/14

35. Questions?

36. Questions & Feedback
• Please go and Like
www.facebook.com/definedcoach
• And feel free to provide comments on the workshop – on my
Facebook page
• For more information or a one on one Social Media session please
contact me – carlene@defined.co.nz or 04 974 8640
36www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14