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Strategy and tactics

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Causil
Causil

This was part 2 of 3 in a Social Media Bootcamp given at the annual AJOP convention. Presented by Dave Weinberg, CEO of Causil. http://causil.com

BusinessTechnologieActualités & Politique
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Social Media Bootcamp Section II: Strategy & Tactics Dave Weinberg CEO, Causil @Weinberg81
@weinberg81 AJOP Session Schedule 9:00 Welcome 9:10 Social Media 101 9:50 Break 10:00 Strategy & Tactics 10:50 Break 11:00 Advanced Topics 11:45 Questions 12:00 Goodbye!
@weinberg81 Strategy
@weinberg81 Poll 1 Poll 2 Poll
@weinberg81 Social Media is NOT about the Technology Its about... Building Relationships Telling a Story Listening Showing Transparency Being Accountable
@weinberg81 Why Use Social Media? •Find new members of your target demographic •Build a following •Help members stay connected •Promote publications, events, and staff •Raise awareness, stimulate discussion •Recruit and fundraise
@weinberg81 LISTEN | PLAN | ENGAGE
@weinberg81 The 5 “W”s •Who is the demographic you are trying to reach? •Where do they “live” online? •What kind of content are you posting? •When are you posting - year, month, week and day? •Why are you posting the where, what and when?
@weinberg81 Tachlis - Where to Start PRIMARY Email Facebook Twitter Blog SECONDARY SMS YouTube Ustream Foursquare
@weinberg81 “A purple cow will grab your attention. For a while.” ~ Seth Godin
@weinberg81 Who are your Raving Fans?
@weinberg81 Getting Permission
@weinberg81 Make it Easy
@weinberg81 Buzz = Real World Tie-Ins
@weinberg81 If You Only Learn One Thing...
@weinberg81 Questions? Causil.com Dave Weinberg @Weinberg81 dave@causil.com
@weinberg81 Questions? Causil.com Dave Weinberg @Weinberg81 dave@causil.com

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