Your Business Is Talking. Do You Have the Tools to Listen?

1417: Your Business Is
Talking, Do You Have The
Tools To Listen?

CEO PICF, Inc & The 5F's To Love
Speaker Panelist
Christine Burkette

Lisel Forbes

Director - Abbott

Your Business
Is Talking: Does
Your Business
Have The Tools
To Listen
Let's Get Started!
SESSION 1417
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Your business is running well, and everything is humming along. Life is great, right? Not
true. Every minute your business is operating is a minute your company is collecting
information and generating insights that can help it run more efficiently and grow even
smarter. Thankfully, there are powerful analytics tools that allow us to capture info and
analyze it, providing insights into how to utilize your tools and create a path for greatness.
Learn about new tech trends and how advanced analytics, AI, and conversational UI (user
interface) are changing the game for business owners.
Hear about the latest tools and best practices for collecting data and using tech to help
make informed decisions to push your business forward.
Understand how these new tools are helping entrepreneurs accurately assess risks and
proactively address them.
Look to the future where technology more fully enables our business and unlocks
opportunities we never thought of.
1.
2.
3.
4.
Learn how to unlock the data
within your own company to chart
the smartest growth plan possible.
Learning Objective
Homework - What makes your
business or brand unique?
What makes you unique
Why your team is amazing
At the end of this seminar, the
participants will:
Your Business Is Talking: Does Your
Business Have The Tools To Listen
WOMEN OF COLOR IN STEM 2021 | SESSION 1417

Things
to discuss
Key Takeaways:
Learn About New Tech
Hear About The Latest Tools
Understand How To Use New
Tools
Look To The Future

New Tech Trends
The presentation will outline multiple technology trends
from software, cloud base to equipment that will increase
productivity, accountability and efficiency.
Rippling
As low as $8/month
As low as $39/month
Manage all social
media platforms
Free Trial
CRM System
Virtual Receptionist

Learn about new tech
trends and how
advanced analytics,
AI, and conversational
UI (user interface) are
changing the game for
business owners.
WOMEN OF COLORS IN STEM 2021 | SESSION 1417

Artificial intelligence
Artificial intelligence and machine
learning have been hot tech topics for
years. As these technologies are
implemented into more solutions, small
business owners will continue
incorporating them into new and
existing processes in 2021. That could
mean a wide range of implementation
scenarios, from voice assistants to
personalized customer experiences.
What happens online
Using tech solutions integrated with AI
can help save businesses time.
Salesforce found that 55% of small
businesses cite insufficient time as a
substantial challenge. As a result, AI is
poised to make small business
operations more efficient.

Rippling HR
Platform

Zoom Virtual
Receptionist

Pipedrive
CRM System

Cloud
Campaign
Social Media
Solution

Conversational UI
The impact of 5G on small businesses cannot be
overstated. It will provide an all-around better
mobile experience and greater efficiency,
meaning your small business will be able to do
more in less time and with fewer resources. More
specifically, 5G means you’ll be able to connect
more devices, experience faster and more reliable
connections, strengthen security, and improve
your business’s mobility in today’s remote-
focused world.

Conversational UI
5G means you’ll be able to use technology to replace
more manual processes. Inventory management, quality
control, and supply chain management can all benefit
from IoT devices, which will be enhanced with 5G
connectivity. Additionally, field service workers like
plumbers or construction crews can leverage IoT
devices to collect and share data with a central office or
other team members with the touch of a button.
Increased connectivity also means your business
processes will be more streamlined. Siloed teams will
have more company-wide visibility, which can reduce
duplicate effort and foster collaboration. This efficiency
also benefits your bottom line. When online activities like
processing transactions and monitoring supply levels
are more efficient, you’ll have more time to focus on
offline activities like brainstorming your next marketing
campaign or responding to customer inquiries.
Ultimately, this will increase your productivity and make
your business more profitable.

Hear about the
latest tools and best
practices for
collecting data and
using tech to help
make informed
decisions to push
your business
forward.

People want to know
how and why you are
collecting their data. So
tell them. Allow users to
opt in or out of data
collection, and tell them
exactly how the
information will be
used.
Be Transparent
Speaking in plain
language, however,
makes your data
policies easy to
understand, which in
turn makes data
collection easier.
Customers and users
then become more
comfortable with your
brand.
Speak in plain
language
The use of your
customer’s information
or shopping habits is a
huge benefit. Don’t just
throw discounts at
people and call it a day.
Create real value and
spell out the benefits.
Make the data
exchange mutually
beneficial
Data breaches have
serious negative
effects on your
business, your image,
and the safety of your
consumers. Integrate
the following: (1) Back
up your data, (2)
Encrypted, (3) Have
malware, antivirus
software, and firewalls
and (4) Have an
emergency plan.
Safeguard your data
Know the rules and
regulations surrounding
data collection. This
includes regulations
enacted by U.S. federal,
state, and local
governments, as well as
international regulatory
bodies.
Know the
regulations
8 Best Practices for
Collecting Data Responsibly
Part 1:

Just because you have
their email or phone
number does not mean
you are free to spam
away. Make your
marketing personalized,
relevant, and valuable.
Know your
boundaries
Data governance refers
to policies and
guidelines that define
acceptable uses of
data, authorized access
to data, and
management of the
data. These are internal
policies that help
govern the entire data
management lifecycle.
Set data
governance policies
and guidelines
Your data sets need to
be checked and cross
referenced for data
quality. Are the Twitter
handles, IP addresses,
and mobile numbers of
each customer
matched up correctly?
Have metadata
definitions
Ensure data quality

8 Best Practices for
Collecting Data Responsibly
Part 2:

Reveal
Data Collection and Analytic Tools for Small
Businesses
Your AI-Powered, End-to-End eDiscovery
Solution
Reveal offers the full range of processing, early case
assessment, review, production, and AI/machine learning
capabilities that turns disparate, unstructured data into
meaningful insights.

Clover
Point of Sale (POS)
Take every kind of payment from every kind of
customer
WOMEN OF COLRO IN STEM 2021 | SESSION 1417
Clover device and software you can: (1) run credit card
transactions in seconds, (2) set up tax rates once, and apply
them automatically, (3) see most deposits in your bank
account next day, (4) get full encryption on a PCI-Certified
system, (5) get fraud protection up to $100,000, (6) take
payments with or without WIFI, (7) Process offline sales
when you reconnect, and (8) rely on 24/7 expert phone
support.

Understand how these
new tools are helping
entrepreneurs accurately
assess risks and
proactively address them.

The Benefits of
Technology for the
Small Business Sector
Using certain solutions can be a
very cost-effective approach to
maximizing the exposure of your
business, instead of relying on the
classic, traditional marketing
methods.
Better brand
exposure
Accountants have far less tedious
work on their hands right now,
freeing them up to look for more
important details in your current
situation.
Streamlined
accounting
Small businesses need to be just as
careful about the state of their
security. There is no shortage of
examples involving small
companies that have suffered
major data breaches leaving them
exposed in multiple ways.
Improved security

Project
Management
Tools
You have the freedom
to choose your platform.
Start with an outline of topics and identify
highlights, which can be applied to whatever
subject you plan on discussing.

Celoxis
The All-in-One Project Management Software
Get enterprise-class features, dynamic dashboards
and tons of customizations in one economical
solution. Solve complex project management issues
with our meticulous engineering, beautiful user
interface and unparalleled simplicity. Celoxis comes
with all the necessary features so your team can
focus on being productive rather than switching
between different tools.

Virtual Team
Building &
Management

Look to the future where
technology more fully
enables our business and
unlocks opportunities we
never thought of.

The Latest Trends in IT
It’s the extension of legacy business
process automation beyond the confines
of individual processes. By marrying AI
tools with RPA, hyperautomation enables
automation for virtually any repetitive
task executed by business users.
It is an amalgamation of technology,
data analytics, and behavioral science.
As an instrument, the IoB can become
the ultimate marketing and sales
weapon to help businesses understand
their clients on a much deeper level.
It is essential to have a cybersecurity
mesh that allows secure access to
any asset, such as data, file, or device,
by any person and from any place,
regardless of where the people and
assets are located
Hyperautomation Internet of Behaviors (IoB) Cyber Security Mesh

To download this presentation go to WOC STEM
Conference Website, for more information.

Your Business Is Talking. Do You Have the Tools to Listen?

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Your Business Is Talking. Do You Have the Tools to Listen?