The document discusses propaganda techniques used in George Orwell's Animal Farm and in media. It defines propaganda as ideas spread to help or harm institutions through emotional rather than intellectual appeals. Propaganda uses techniques like repetition, rhetorical questions, and appeals to emotion, reason, and authority to shape perceptions. The document analyzes examples of different propaganda techniques from Animal Farm, like the repetition of slogans by the sheep and Squealer's use of loaded words to blame Snowball. It also discusses how propaganda spreads through media like news, movies, radio, and blogs.

1. Propaganda in Animal Farm and the Media

2. What is Propaganda?
• The spreading of ideas, information, or rumor
for the purpose of helping or injuring an
institution, a cause, or a person.
• It is usually an appeal to emotion instead of
intellect.
• It shares the same techniques used in
advertising and public relations.
• It shapes a perception of an organization,
cause, or product.

3. What is Propaganda?
https://www.youtube.com/watch?v=cCxvRpViY

4. Turn and Talk
• How does the “Three Little Pigs” video use
propaganda? What ideas does it want the
U.S. citizens to have? Use examples from the
video.

5. Techniques for Spreading
Propaganda
• Media
• News Reports
• Government Reports
• Movies
• Radio
• Television
• E-mails and Blogs

6. Types of Propaganda
“Repetition”
• By repeating
information or ideals
that the person in
power wants people
to believe, people
are influenced and
brainwashed.
• Ex. From Animal
Farm:

7. Types of Propaganda
“Rhetorical Questions”
• Questions with
obvious answers
that are asked for
effect but don’t
expect verbal
answers
• Ex. From Animal
Farm:

8. Types of Propaganda
“Appeals to Reason”
• Inviting the audience
to draw logical
conclusions from
evidence the writer
has presented
• Ex. From Animal
Farm:

9. Types of Propaganda
“Appeals to Emotion”
• Attempt to persuade
someone by
triggering their
feelings about a
subject.
• Ex. From Animal
Farm:

10. Types of Propaganda
“Appeals to Authority”
• Make a reference to
an expert opinion.
• Ex. From Animal
Farm:

11. Types of Propaganda
“Bandwagon”
• Portrays ideas to get
people to “follow the
crowd.”
• Gives the impression of
widespread acceptance
and support and expresses
that it is in a person’s best
interest to join the cause or
movement.
• Ex. from Animal Farm:

12. Types of Propaganda
“Glittering Generalities”
• Using vague wording or generalizations, which are
often a slogan or a catchphrase.
• They appeal to the senses such as honor, love,
country, peace, etc.
• Most times they cannot be proven true or false. The
slogan is so attractive, people don’t need to
challenge its true meaning
• Ex. From Animal Farm:

13. Types of Propaganda
“Loaded Words”
• Loaded words, also
known as weasel words,
are words that are very
descriptive and filled with
emotion.
• These words are used to
capture the consumers
attention and influence
their actions. They can be
used in both a positive and
negative way and appear
in all sorts of
advertisements
• Ex. from Animal Farm;

14. Types of Propaganda
“Name Calling”
• Attacking the opponent
personally instead of his
or her ideas.
• Create an unfavorable
hatred towards a
person or group instead
of their ideas or beliefs.
• Ex. From Animal Farm:

15. Types of Propaganda
“Plain Folks”• This approach is used
to convince the
audience that the
spokesperson is just
like them.
• Portrayed to be
someone they can trust
and someone who has
their best interests in
mind.
• Ex. From Animal Farm:

16. Types of Propaganda
“Testimonial”
• Using an expert or a
celebrity to sell or
support a product or
service.
• Or will show how “real
people just like you” use
the product and LOVE it
• Ex. From Animal Farm:

17. Types of Propaganda
“Transfer”
• Propagandist technique of
projecting positive or
negative qualities of one
person, entity, object, or
value etc. against another
to make it seem better or
worse than the other
• It evokes an emotional
response, is often highly
visual, and utilizes
symbols superimposed
over other visual images.
• Ex. From Animal Farm:

18. Types of Propaganda
“Fear”
• This technique is used
when a propagandist
warns members of the
audience that disaster will
result if they do not follow
a particular course of
action.
• Ex. from Animal Farm:

19. Identify Types of Propaganda
Used in Animal Farm
• Old Major’s speech-
• Mystery of the milk and apples
• The military decorations-
• The debate over the windmill-
• Squealer telling the animals about Napoleon
taking over the farm-
• Squealer explaining the idea of the windmill to
be Napoleons’-

20. Identify Propaganda Used in
Animal Farm
• The sheep repeating “Four legs good, two
legs bad.”-
• Blaming Snowball for everything that goes
wrong on the farm.-
• Ending the song “Beasts of England.” -
• Napoleon giving himself a medal-
• Boxer being taken and killed-

21. Examples of Propaganda
Glittering GeneralitiesBandwagon

22. Examples of Propaganda
Bandwagon

23. Examples of Propaganda
“Name Calling”

24. Propaganda Examples
“Scapegoat”

25. Review
• Repitition
• Rehtorical
Questions
• Appeals to reason
• Appeals to Emotion
• Appeals to Authority
• Bandwagon
• Glittering
generalities
• Loaded Words
• Name Calling
• Plain Folks
• Testimonials
• Transfer