On August 14, 2015, the Rockefeller Foundation announced the launch of the Workshift campaign.

1. Rockefeller Foundation’s Workshift
Seeks to Transform Job Landscape
Cecilia Ibru

2. On August 14, 2015, the Rockefeller
Foundation announced the launch of
the Workshift campaign.

3. Funded in partnership with public benefit firm
Purpose, the new initiative seeks to engage with the
American workforce to answer the increasingly
salient question, “What is a good job in America?”

4. Workshift seeks to
transform national
rhetoric about good jobs
by providing a platform
for workers, employers,
and national leaders to
discuss the attributes of
favorable jobs and the
strategies necessary to
create more of them.

5. Drawing directly from
the insight of American
workers, the campaign
aims to create a new
standard for desirable
employment in America,
focusing on the needs,
experiences, and values
of the nation’s workforce.

6. In this way, the
Rockefeller Foundation
hopes to transform the
employment landscape to
offer more valuable jobs
for all Americans, thus
strengthening
communities and
businesses alike.

7. The Rockefeller
Foundation kicked off
the Workshift campaign
with a series of public
events across the United
States.

8. In the public spaces of
major cities, including
Miami, Des Moines, and
New York City, the
foundation erected
interactive art
installations that
encouraged participants
to contribute to the
national conversation on
the attributes of a good
job.

9. By choosing a ball labeled
with the value that is
most important to them
and placing it in a
Plexiglas box, workers
across America created
visual displays of what
they value most highly in
employment
opportunities.