All you need to know about Voice Search !! An update on main data available today on Voice Search, and tips for tapping into voice search.

1. Stay above the fold, le blog
Voice Search : Thought for food

2. Sources
• http://searchengineland.com/google-reveals-20-
percent-queries-voice-queries-249917
• http://searchengineland.com/mindmeld-launches-voice-
assistant-2-0-says-voice-search-growing-dramatically-
238130
• https://googleblog.blogspot.fr/2014/10/omg-mobile-
voice-survey-reveals-teens.html
• https://searchenginewatch.com/sew/study/2440758/wh
at-do-you-need-to-know-about-voice-search
• https://googleblog.blogspot.fr/2014/10/omg-mobile-
voice-survey-reveals-teens.html
• http://www.campaignlive.co.uk/article/1392459/just-
say-it-future-search-voice-personal-digital-assistants#
• http://searchengineland.com/voice-search-explosion-
will-change-local-search-251776
• http://fr.slideshare.net/purnavirji/get-ready-for-voice-
search-by-purna-virji-from-pubcon-2016-las-vegas

3. Where are we heading to?
By 2020, 50% of Search will come from Voice.
comScore

4. Today’s key facts : it’s REAL
• Google announced at I/O that 20 percent of all searches have voice
intent
• In May 2016, 25 percent of searches on Windows 10 taskbar are voice
searches.
• According to Google, 55% of teens and 41% of adults use voice search
more than once a day in the US

5. It’s going mainstream

6. People are satisfied with voice commands

7. Because technology is really efficient…

8. …onboards a large set of useful commands

9. …and is available at large scale thanks to GAFAs

10. And it’s happening on Mobile devices, which
already drives half of time spent on digital

11. It’s all about conversation

12. Voice is more convenient than text for longer
queries, complex searches

13. Conversational queries means something,
they are intent-based

14. So be polite and precise
Capture the intent behing the question, which is
obvious most of the time
And answer it like you would answer someone asking
you a question
Your consumer are telling you what they want as clearly
as they where talking to you, face to face.

15. How to cope with it?
Identify the questions your consumer should/would ask on your products, and ask Siri,
Cortana, OK Google to answer it.
If you don’t show up/answer it, it’s time to :
Write content in a natural, conversational voice that answers the
questions your consumers are asking
Re-write existing content to match with those questions based
queries
Build out your view of user intent based on the types of question-
based queries

16. Voice Search checklist
Be mobile ready at least, your consumer are mobile first
Schema.org mark up and structured data are key component to answer
conversationnel queries
Explore available voice commands and check if they could be accurate for
your brand/products
Identify question based queries in your traffic or search terms reports, and
check if a content answer it
Capture more questions based queries, re-visiting your match type
strategy, and analyse the intent beside the querie
Figures out which question a consumer could ask, when and where, to be
even more intent-based and context-based in your content production

17. Thank you… and stay above the
fold.