2016 SHRM Talent Management Conference & Exposition Workplace Application: Learn how to build a tailor-made employer brand strategy that engages your audience and drives engagement of your A-level talent. This session is all about turning your business into a brand that steals the show and one that every top candidate is dying to work for. We will discuss why it makes sense for companies to marry their consumer and talent brands. The days of old-fashioned talent hunting are long gone and it’s up to you and your ability to think strategically to make your employer brand stand out. You will learn about the best tried-and-tested ideas on how to build a truly talent-driven employer brand. At the end of this session, you will be able to: • Leverage and engage key stakeholders for buy-in. • Build social channels that drive talent engagement. • Connect with your audience using creative content. • Enable your team to boost the employer brand. • Apply human elements that makes it easier to recruit.

1. ©SHRM 2016

2. Oracle’s Talent Strategy:
How to Attract &
Engage Talent in the
Midst of all the Noise

3. Celinda Appleby
Head of Global
Recruitment Branding –
Oracle
@CelindaAppleby #SHRMTalent

5. Employers with a strong talent brand
drive 2x the amount of applicants per
job compared to other companies.
@LinkedIn

6. Competitive landscape
Mission statement
Communication pillars
Resources
Measureable business outcomes
Strateg
y

7. 321
Competitors

8. Mission statement = THE Why:
Attract women engineers in Brazil
Attract and retain the best Cloud Sales leaders
Increase brand awareness for campus
hires in the Midwest

9. Communication pillars
BUSINESS
Customer Satisfaction, Fairness,
Innovation
CULTURE
Ethics, Mutual Respect, Integrity
FUN
Teamwork, Communication
CAREERS
Compliance,
Quality
New developments, the latest
innovations, and global
updates.
#ExploreOracle #ProudtobeOracle
Career journeys, employee
spotlights, and professional
development.
#lifeatOracle #OracleTalent
Diverse and inclusive
workplace, employee
engagement and social
responsibility.
Employee celebrations from
offices around the world.
aligned to Oracle values and EVP

10. Leadership Buy-In

11. 75% of job seekers consider an
employer’s brand before even
applying for the job.
@CareerArc

12. Tailored social media approach

13. Activating your EB will resonate both
externally & internally. Externally,
people are looking for a reason why
they should enter, internally, people
are looking for the reason to stay!
@NandoRecruit

14. Content strategy

15. Content should be meaningful

16. Content should be relevant

17. Content should be engaging

18. Oracle Champions

19. 83% of people trust the
recommendations of
friends and family
-Nielsen

20. Internal newsletters

21. 88% of people trust online reviews as
much as personal recommendations
- BrightLocal

22. That which is not measured,
can not be improved.
-Unknown

23. Data driven results

24. 95% increased engagement
Increased Talent Brand Index Female views increased 5K to 40K
171% increased engagement
Brand growth – 2015
105% increased engagement
120% unique blog visits

25. Global recognition

26. Key Takeaways

27. 1
Build a results driven strategy

28. Leverage all your resources
2

29. 3 Deliver business aligned outcomes

30. Thank You!

31. Section Title (12 point Calibri; color = white)
©SHRM 2016
Celinda.Appleby@oracle.com
Celinda Appleby
Twitter - @CelindaAppleby
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