Optimize Your Store with Segmentation
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Learn why, and how to leverage segmentation to help drive results on your #WooCommerce store.
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Optimize Your Store with Segmentation
- 1. How to Optimize your WooCommerce Store with SegmentationCHRIS LEMA, LIQUID WEB
- 2. What do I mean by segmentation? The process of using data From customers & their Interactions to group Them for better targeted actions
- 3. In other words… We want to treat Different People Differently so that They don’t feel like We’re treating everyone The same.
- 4. We’ve all experienced this in real life Every bar in the world has three groups of people – and you see them treated differently. Regulars – you know their name and you get their drink prepped as they walk in Familiars – you may know their name but you don’t know their drink Strangers – you don’t know their name or their drink
- 5. So we know what it is, but… Why should I care So much about Segmentation?
- 6. Three Reasons you should care Higher CONVERSION RATES Greater Lifetime value Better customer Insights
- 7. First time visitors People who have Never been to Your store before
- 8. First time buyers People who have Never made a Purchase before
- 10. Repeat Buyers People who have made multiple Purchases
- 12. High spenders People who spend More money than an avg transaction
- 14. Most Valuable Customers People who spend More money than Your avg customer
- 16. Coupon Lovers People who only use coupons For their purchases
- 18. AT RISK Customers buyers who have Not returned in XX months
- 20. That’s just the beginning… Multiple purchases in a category Highest spender in a category Buyers who purchased after chat Buyers who purchased after search Shopping cart abandoners People researching a single product People who regularly abandon/convert
- 21. The Tools You’ll NEED Google Analytics Email / CRM System Store Integration
- 23. Now that you have segments… What should you Do With these segments
- 24. Invite them to leave A review
- 25. Put them in an email sequence
- 26. Schedule a call to Get feedback
- 27. Offer them a timed discount
- 28. Send them a custom recommendation