As an alumnus of the College you are now part of a worldwide network of over 8,000 marketers. Discover your package of benefits.

1. Alumni
Stay connected
CAMBRID
GE MARKETING
C
OLLEGE
MARKETING KNOWLEDGE
MARKETING KNOWLEDGE

2. 02
As an alumnus of the College you are now part of a worldwide network
of over 8,000 marketers. Your package of benefits includes:
• Membership of a worldwide network of professionals – to develop your
contacts and access new ideas
• Access to the Marketing Job Board – to find new members for your
team or take the next step in your career
• Ongoing access to College Learning Resources – to keep your skills
and knowledge up to date
• Opportunities to get involved – to develop your experience and profile
• Events, conferences and master classes – to meet your CPD
requirements
• Discounts on courses, qualifications and publications
Go to www.marketingcollege.com/alumni

3. MORE THAN JUST A COLLEGE
QUALIFICATIONS
Networking
Events
CAMBRIDGE
MARKETING PRESS
CORPORATE
PROGRAMMES
CMLF
Handbooks
Digital
conference
EVENTS
Cambridge
Marketing
Review
The Marketing
Review
(Star Radio)
Companion
Guides
Strategy
Workshops
Refresher
Courses
Bespoke
Courses
Annual
Dinner
Webinars
Tutor Blog
Faculty
We have always been committed to developing better marketers
and over the last 25 years we have grown from delivering
marketing qualifications to developing specialist courses,
publishing our own study material and delivering a live weekly
marketing radio show. We are so much more than just a College!
As one of our alumni we want to continue to support you in your
career and we have developed a package of benefits designed to
keep your skills and experience up to date.
Membership is free and all you need to do to maintain your
membership is keep your contact details up to date.
We look forward to seeing you again soon!
Charles Nixon, Founder and Chairman
Welcome to Cambridge Marketing Alumni
03

4. • The Annual Cambridge Marketing Lecture – Each year the college hosts a dinner and debate in
Cambridge for delegates and alumni and invites a leading academic or entrepreneur to speak on
future issues of marketers.
• On The Edge Conferences – Since launching in 2012, On The Edge events have helped marketers
tackle challenges across the entire marketing mix, with our engaging sector-specific and regional
conferences growing increasingly popular.
• Digital Conference – Every summer, the well-connected digital marketing Community gather at
the Imperial War Museum, Duxford. Each year there is an eclectic line of speakers, sharing their
expertise and inviting your questions on the year’s essential marketing topics. The perpetual theme
for these conferences is “By marketers, for Marketers”, and you can expect us to separate the
hype from the truly important.
• Cambridge Marketing Leaders’ Forum – It is designed to allow you to share and discuss your
challenges and solutions with other like-minded professionals and partners in a managed and
quality environment.
• Professional events – check our calendar on our website.
Stay connected through the College’s Social Media to make new
contacts, share ideas and find out about upcoming events.
Take part in the College’s events, specifically designed to
stimulate debate on key issues and enable you to join in and
contribute to new marketing ideas.
Membership of a worldwide network of
professionals – to develop your contacts and access
new ideas
By adding your
qualification to your
LinkedIn profile, you
automatically join our
LinkedIn community.
You can find your
peers and take part in
conversations about
marketing strategy and
tactics.
cmcpointsofview
offering comments
and sources of
information.
Cambridge Marketing
Review – the home of
serious marketing ideas
for practitioners.
04

5. The Marketing Job Board in Collaboration with Cambridge Marketing
College and Brand Recruitment
The Marketing Job Board offers a forum for serious marketers to browse
the latest marketing jobs as well as keep up-to-date with industry news. For
those looking to attract the cream of the UK’s marketing talent, there is no
better place to promote any forthcoming roles, as The Marketing Job Board
offers direct access to thousands of marketers who are serious about their
career.
Go to www.themarketingjobboard.com
Access to the Marketing Job Board
– to find new members for your team or take the
next step in your career
05

6. Alumni Website
We have a dedicated section of our website for
alumni providing access to publications, latest
news from the College and access to an alumni
discussion forum enabling alumni to network
with other past delegates, exchange views and
keep up to date with marketing issues.
Update your account on the Alumni portal,
available at www.marketingcollege.com/alumni.
Cambridge Marketing Review
The Cambridge Marketing Review is a quarterly,
high quality,professional journal, covering
features and articles written by experts for the
marketing practitioner. It aspires to provide the
basis for the future acceptance of marketing
as a business fundamental and a respected
career path. The publication aims to promote
thoughtful debate through the consideration of
contemporary research and ideas, and through
reflection on accepted practices.
Update your address on the Alumni portal in
order to receive your copy.
Discussion Forums
We have several areas for discussion: An award
winning tutor blog, a Twitter feed and curated
marketing topics on Scoop.it.
Join our linkedIn group to see details.
Handbooks
We have published a range of Handbooks and
Guides, written by marketing practitioners to
provide a broad but informed view of current
marketing practice across a range of marketing
disciplines.
All our publications can be purchased on line:
www.cambridgemarketingpress.com
Access to our learning resources – to keep your
skills and knowledge up to date and to keep your company
at the cutting edge
THE CAMBRIDGE
MARKETING
REVIEW SHOW
Insight Newsletter
The Newsletter is published monthly, and
contains practical and topical information.
Update your email address on the Alumni portal in
order to receive your regular copy.
The Cambridge Marketing
Review Show
CMR On Air is a live, weekly radio show
broadcast on Star107, on which Kiran Kapur
interviews marketing practitioners from every
marketing discipline.
Listen to them as podcasts on
www.cambridgemarketingpress.com
06

7. Opportunities to get involved
– to develop your experience and profile
Be a College tutor Be a guest speaker
at an event or on our
Radio show
Publish an article
in our Cambridge
Marketing Review
Host an event
Pass your expertise on
to the next generation
by becoming a college
tutor and inspire our
current delegates.
Develop your
presentation skills and
raise your professional
profile.
Write an article or a
case study on a topical
marketing issue and
have it published in the
CMR.
Host an event
supported by the
College to promote
or develop new
ideas or create new
partnerships.
There are lots of ways to get involved and raise your profile. We can give you access and exposure to our
vibrant community through our publications, the opportunity to be a tutor, a guest speaker, and appear on our
radio programme.
THE CAMBRIDGE
MARKETING
REVIEW SHOW
07

8. Whether you have just qualified, are working towards or already have your Chartered Marketer
status, you need to keep your knowledge and skills up to date.
Events, conferences and master classes
– to meet your CPD requirements
Qualifications studies – max 35 hours
Qualifications courses by Distance Learning
or Taught Classes – full qualification or award01
02
03
04
05
06
07
08
09
10
Short training courses and workshops -
max 35 hours
Skills trainings and workshops
Language training - max 35 hours N/A
In company development - max 35 hours In house bespoke programme
Imparting knowledge - max 14 hours
Get involved as a guest speaker, lecturer,
publish an article on CMR
Mentoring - max 21 hours Coaching/mentoring by our tutors
Conferences and exhibitions - max 10 hours
Conferences and exhibitions (upcoming
events)
Contribution to the community - max 8 hours Voluntary programme
Private study - max 8 hours
Keep up to date with the latest marketing
thinking (CMR – Alumni Insights)
Development events - max 21 hours Seminars (including CIM branch events)
CIM REQUIREMENTS
Work towards the annual requirement of 35
hours as flexibly as possible across these 10
categories:
ALUMNI OFFER
Cambridge Marketing College provides a rolling
programmes of events and resources which you
can select from to meet your CPD requirements:
08

9. Recognised Levels of Ability
– The Professional Standards of Marketing
Certific
ateinProfessional
M
arketing•Diplom
a
inDigitalMarketin
g
Diploma
in
ProfessionalMarketing
•AwardinDigitalStrate
gy
Chartered
PostgraduateDiploma
Continuing
ProfessionalDevelopment
Fou
ndationCertific
ateinMarketin
g
Authoritative
5 Levels of Ability
Accomplished
Able
Active
Aware
LEVEL Definition Knowledge Application
5 Authoritative Mastery at the highest level Mastery Habitual
4 Accomplished An advanced degree of knowledge and
consistency
Mastery Regular
3 Able Full knowledge of concepts and application
to business
Full Regular
2 Active Meaningful knowledge with some experience
and application
Some Some
1 Aware Limited knowledge or experience Limited Limited
Authoritative
Accomplished
Able
Active
Aware
09

10. Discounts on courses, qualifications
and publications
What we offer
Working with us will deliver more
than just marketing training – we will
transform your team’s capabilities.
More information on
www.marketingcollege.com/corporate
As a graduate of the College you are eligible
for a 15% discount on all our courses and
published books and Guides.
In addition to CIM and CIPR qualifications, we
also offer tailored programmes. Our approach
ensures the closest tailoring to sector specific
issues and corporate cultures, as well as
providing a consistent approach to marketing
practice across the organisation.
A FRAMEWORK
FOR MARKETING
CAPABILITY
DEVELOPMENT
COACHING
MENTORING
Leveraging our extensive
network of practitioners,
consultants and market
experts, we can help you
sustain your marketing
capability through customised
coaching and mentoring
programmes.
FUNCTIONAL
TRAINING
Using our experience and
knowledge we can help
you to assess your training
needs and deliver bespoke,
functional training linked to
appropriate qualifications,
keeping the whole team
up to date with the latest
theory and practice.
INSIGHT
RESEARCH
Using our expertise
in market research
and insight, we can
provide you with the
right information and
knowledge to enable
strategic decision
making.
STRATEGY
WORKSHOPS
Using proven techniques
and practical tools we
can help your team to
create a robust market
strategy and build your
business capability.
10

11. I have been associated with Cambridge Marketing
Colleges since it was founded. Throughout this period
I have been so impressed with the quality of their
teaching and their total commitment to their students and
delegates, that I was delighted to accept their invitation
to become Academic Advisor, a role I take very seriously.
As a Professor at Cranfield, Henley, Warwick, Aston and
Bradford Business Schools, as well as being Vice-Dean of
CIM’s Academic Senate, I keep fully abreast of the latest
developments in marketing practice and education and
I have no hesitation in recommending CMC to anyone
interested in furthering their career in marketing. I say on
the cover of CMC’s brochure “A fantastic success story.
A deserved market leader” - I mean every word!
Emeritus Professor Malcolm McDonald
11

12. Contact:
Charlotte Lestienne
Cambridge Marketing College
telephone: +44 (0) 1954 234941
email: charlotte@marketingcollege.com
www.marketingcollege.com