Pop music originated in the 1950s from rock and roll. It aims to appeal to a general audience rather than a sub-culture through an emphasis on craftsmanship over formal artistry. Pop music is eclectic, borrowing from various styles like urban, dance, rock, and country. It also focuses on recording, production, and technology rather than live performance. Pop videos often synchronize the visuals and music through bright costumes, fast pacing, and dance routines to tell a narrative.