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Chapter 10




                          Food and Beverage
                               Service

                                   Food and Beverage Operations




Wednesday, May 20, 2009                                           1
Chapter Outline
               Four types of table service

               Two other food services

               Preopening concerns and activities

               A sample service sequence


Wednesday, May 20, 2009                                                                                                     2
What factors do you decide when you have a choice in dining out?
The Front of the House compared to Back of the House.

Most people gravitate to either: Guest Service or Food Preparation (Serving OR Cooking) What category do you fit into to?
Most students here at SHNU will probably choose Service...I teach in Maui mostly Cooking!

Decisions: Casual, Celebration, Adventurous?
Chapter Outline (cont.)
                   Computers used in the service process

                   Revenue control procedures for food &
               beverage servers

                   Suggestive selling and beverage selling




Wednesday, May 20, 2009                                                                                  3
 Software and Hardware are necessary, In my day(!) Servers used to write guest checks and calculators.
Types of Service
                Table                 Other Types
             1. Plate (American)        Quick (fast food)
             2. Family-style            Deli
                (English)
             3. Cart (French)           Counter
             4. Platter (Russian)       Tray
                Buffet                 Take-out
                Cafeteria              Room



Wednesday, May 20, 2009                                     4
Preopening Concerns &
                          Activities
                 Inspecting facilities
                 Following reservation procedures
                 Assigning food server stations
                 Performing sidework
                 Holding food server meetings




Wednesday, May 20, 2009                              5
Factors Affecting
                               Table Assignment
                             Number of seats
                             Type of service style used
                             Expected guest turnover
                             Experience of the server




Wednesday, May 20, 2009                                    6
Wednesday, May 20, 2009   7
Factors Affecting
                  Table Assignment (cont.)
                 Whether any servers are being trained
                  during the shift
                 Distance to the kitchen and bar
                 Variety of menu items
                 Number of food servers scheduled for
                  a specific meal period




Wednesday, May 20, 2009                                   8
Providing Guest Service
                         Best available table
                         Service sequence
                         Special situations




Wednesday, May 20, 2009                          9
Serving Alcohol Beverages
                    Take beverage orders
                          −   Sample job breakdown
                          −   Follow guest's exact order

                    Guidelines for serving wine
                          −   Bring the unopened bottle to the table
                              resting on a white napkin or towel
                          −   a video demo




Wednesday, May 20, 2009                                                10
11


Wednesday, May 20, 2009         11
Opening and Pouring Wine
Serving Alcohol Beverages

                             Serving alcohol with care
                             Warning signs of intoxication
                             BAC: blood alcohol concentration
                             Traffic light rating system




Wednesday, May 20, 2009                                          12
Liquor Liability and the Law
                  The bar is liable if:
                    They serve a minor
                    They serve a person who
                    is intoxicated

                  Dram shop law:
                    Made owners and
                    operators of drinking
                    establishments liable for
                    injuries caused by
                    intoxicated customers

Wednesday, May 20, 2009                                               13
 In Maui County there are strict laws governing selling and serving
 alcohol
Liquor Liability and the Law




Wednesday, May 20, 2009                             14
 Servers are responsible for overserving
 customers
Wednesday, May 20, 2009        15
 Legal Blood alcohol levels
 Legally intoxicated at 0.08
Computers and the
                               Service Process
              Hardware
                          −    Order entry devices
                                    Keyboards, touch-screen terminals,
                                     magnetic strip readers, wireless
                                     hand-held terminals
                          −    Display units




Wednesday, May 20, 2009                                                   16
Computers and the
                               Service Process
                          −    Output devices
                                    Guest check printers, work station
                                     printers, receipt printers
              Software
                          −    Menu item file, open check file, labor
                               master file, ECR/POS reports




Wednesday, May 20, 2009                                                   17
18


Wednesday, May 20, 2009                                  18
Sample Touch Screen Point of Sale computer system
Server Revenue Control

                    Precheck register
                    Income collection system
                          Cash bank system
                          Guest check system

                   Shopper Services for bartender
                  control


Wednesday, May 20, 2009                             19
Suggestive Selling
                         Techniques used to encourage
                        guests to buy certain menu items
                        with the objectives of increasing
                        sales of the most profitable items
                        and increasing the check average

                         Works in all service operations:
                        table, buffet, cafeteria



Wednesday, May 20, 2009                                       20
 These are techniques for the seasoned
 server
Service Review
                         Four types of table service
                         Two other food services
                         Preopening concerns and activities
                         A sample service sequence
                         Computers used in the service process
                         Revenue control procedures for food &
                          beverage servers
                         Suggestive selling and beverage selling
                                                                    21


Wednesday, May 20, 2009                                                  21

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Cha10 Service

  • 1. Chapter 10 Food and Beverage Service Food and Beverage Operations Wednesday, May 20, 2009 1
  • 2. Chapter Outline  Four types of table service  Two other food services  Preopening concerns and activities  A sample service sequence Wednesday, May 20, 2009 2 What factors do you decide when you have a choice in dining out? The Front of the House compared to Back of the House. Most people gravitate to either: Guest Service or Food Preparation (Serving OR Cooking) What category do you fit into to? Most students here at SHNU will probably choose Service...I teach in Maui mostly Cooking! Decisions: Casual, Celebration, Adventurous?
  • 3. Chapter Outline (cont.)  Computers used in the service process  Revenue control procedures for food & beverage servers  Suggestive selling and beverage selling Wednesday, May 20, 2009 3 Software and Hardware are necessary, In my day(!) Servers used to write guest checks and calculators.
  • 4. Types of Service  Table  Other Types 1. Plate (American) Quick (fast food) 2. Family-style Deli (English) 3. Cart (French) Counter 4. Platter (Russian) Tray  Buffet Take-out  Cafeteria Room Wednesday, May 20, 2009 4
  • 5. Preopening Concerns & Activities  Inspecting facilities  Following reservation procedures  Assigning food server stations  Performing sidework  Holding food server meetings Wednesday, May 20, 2009 5
  • 6. Factors Affecting Table Assignment  Number of seats  Type of service style used  Expected guest turnover  Experience of the server Wednesday, May 20, 2009 6
  • 8. Factors Affecting Table Assignment (cont.)  Whether any servers are being trained during the shift  Distance to the kitchen and bar  Variety of menu items  Number of food servers scheduled for a specific meal period Wednesday, May 20, 2009 8
  • 9. Providing Guest Service  Best available table  Service sequence  Special situations Wednesday, May 20, 2009 9
  • 10. Serving Alcohol Beverages  Take beverage orders − Sample job breakdown − Follow guest's exact order  Guidelines for serving wine − Bring the unopened bottle to the table resting on a white napkin or towel − a video demo Wednesday, May 20, 2009 10
  • 11. 11 Wednesday, May 20, 2009 11 Opening and Pouring Wine
  • 12. Serving Alcohol Beverages  Serving alcohol with care  Warning signs of intoxication  BAC: blood alcohol concentration  Traffic light rating system Wednesday, May 20, 2009 12
  • 13. Liquor Liability and the Law  The bar is liable if: They serve a minor They serve a person who is intoxicated  Dram shop law: Made owners and operators of drinking establishments liable for injuries caused by intoxicated customers Wednesday, May 20, 2009 13 In Maui County there are strict laws governing selling and serving alcohol
  • 14. Liquor Liability and the Law Wednesday, May 20, 2009 14 Servers are responsible for overserving customers
  • 15. Wednesday, May 20, 2009 15 Legal Blood alcohol levels Legally intoxicated at 0.08
  • 16. Computers and the Service Process  Hardware − Order entry devices  Keyboards, touch-screen terminals, magnetic strip readers, wireless hand-held terminals − Display units Wednesday, May 20, 2009 16
  • 17. Computers and the Service Process − Output devices  Guest check printers, work station printers, receipt printers  Software − Menu item file, open check file, labor master file, ECR/POS reports Wednesday, May 20, 2009 17
  • 18. 18 Wednesday, May 20, 2009 18 Sample Touch Screen Point of Sale computer system
  • 19. Server Revenue Control Precheck register Income collection system Cash bank system Guest check system Shopper Services for bartender control Wednesday, May 20, 2009 19
  • 20. Suggestive Selling Techniques used to encourage guests to buy certain menu items with the objectives of increasing sales of the most profitable items and increasing the check average Works in all service operations: table, buffet, cafeteria Wednesday, May 20, 2009 20 These are techniques for the seasoned server
  • 21. Service Review  Four types of table service  Two other food services  Preopening concerns and activities  A sample service sequence  Computers used in the service process  Revenue control procedures for food & beverage servers  Suggestive selling and beverage selling 21 Wednesday, May 20, 2009 21