Challenges, opportunities and lessons in stepping up to leading. WOMEN IN MARKETING, COMMUNICATION + BRAND LEADERSHIP SUMMIT for The Conference Hub. 22nd -23rd June 2017 

1. 22nd -23rd June 2017
WOMEN IN MARKETING, COMMUNICATION
+ BRAND LEADERSHIP SUMMIT
Stepping up to leadership
CHALLENGES,
OPPORTUNITIES +
LESSONS
LIVE. WORK. SUCCEED.
by CHERYLANN SMITH
Creating chemistry between people + brands.

2. If I knew I couldn’t fail,
I would...

3. LEADERSHIP vs. MANAGEMENT

4. Good, better, best!
What makes a great leader?

5. Lead from within
Leadership Habits

6. Buy in = I believe.
“How can you be a
supportive leader?”.
How can I lead a winning team?

7. Career Progression
Your unique value proposition is about finding
something that makes you stand out as an
individual.
What makes you stand out?.
What do women influencers
bring to the work place and
how does it add value?
What am I committing to do?

8. The importance of having a vision
Character
Commitment
Master your time
Confidence
Be firm and fair
How can I step up as a woman
in the workplace and still be me?

9. My personal brand
?

10. On Social Media When people visit your social profile,
are they impressed?
Does your SM presence look like
one cohesive professional brand?
When it comes to social media branding –
Who You Are? – Brand Definition
Who Do You Help? – Target Market
What Do You Share? – Content
Brand Design – Visual Elements

11. On Social Media When people visit your social profile,
are they impressed?
Does your SM presence look like
one cohesive professional brand?
You only have a small amount
of space in which to give
people a few key things:
• Consistency on your profile info
and bio’s, blog + web url
• Your photo
• Content pillars
• Rules of engagement
• Follower + following
• Conversation
• Sharing + RT’s
• Call to interaction

12. My personal brand
BE BRIGHT
BE HAPPY
BE YOU!
Nothing lasts forever.
So live it up,
Drink it down,
Laugh it off,
Avoid the drama,
Take the chances
And never have regrets
Because at one point
everything you did was
exactly what you wanted
– Marilyn Monroe

13. If I fail, it’s ok, I’ll keep moving,
So I am going to...

14. If I fail, it’s ok, I’ll keep moving,
So I am going to...
Whatever you
choose,
live your
BEST
life!

15. CHERYLANN
Your partner in a digital world - we develop,
build and transform the way brands
communicate with their customers.
Cherylann is a strategist, coach and
workshop creator working with
companies, professionals, teams and
individuals to discover your purpose or
simply to reach your next business and
brand milestone – inspiring change to
reach your communication and
marketing goals.
I simplify Digital communication in
Business + Life, building and
transforming brands.
Let’s have a coffee or Skype and
connect!
DON’T IMAGINE IT,
CREATE IT
TAKING YOUR BUSINESS, COMMS,
CLIENTS + LIFE TO THE NEXT LEVEL
m: +27 72 103 1803 t: @mylifescape
consultchesmith@gmail.com
Digital + Social Media Brand and
Communication Strategist | Coach +
Training Specialist | Professional Speaker
CHERYLANN
SMITH
Creating chemistry between
people + brands.

16.
The end,
doesn’t exist in online marketing.
Stay on it.
Keep at it.
Let’s connect.