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Hunkemoller #dw15
1.
2. OUR SHERO AT THE HART OF HUNKEMOLLER
ENABLES US TO CREATE
TRUE BRAND AMBASSADORS
3. JOLANDE VAN DER MEER
GLOBAL MANAGER LEARNING & DEVELOPMENT
With Hunkemöller since January 2014
Recruitment, Individual & team
development, training & coaching
Holds a Master degree in Organizational
Psychology
6. OUR BRAND VISION , BRAND VALUES & BRAND PROMISE
Our vision:
We always stay in touch with out
customers, offering passionate and
sexy products in an inspiring and
fun environment!
7. HIRE FOR ATTITUDE
& TRAIN FOR SKILL
Stores
Employees have to be shero’s to relate
Confident that we have the tools to train for skills
HQ
Different roles cannot all be shero’s
Employees have to understand the DNA and have
to be able to relate
NO CONCESSIONS CAN BE MADE AS OUR SHERO
IS AT THE HEART OF EVERYTHING WE DO!
8. “Hi,
I just thought to write you
back.
One of the best inspiring
rejection emails I have ever
received from any brand. It
is definitely giving me so much
of good feeling about
Hunkemoller.
Thank you . Wish you good
sunny day ahead.
With best regards”
VIDEO RECRUITMENT & PROFILING
OUR HIRE FOR ATTITUDE TOOLS
Stores / volume recruitment:
Pre selection based on personality
and availabity
Efficient and fast process
Skills become secundary
HQ / specific recruitment:
Pre selection based on personality
and skills
Efficient and fast process
Personality becomes more
important
“When a candidate is not into Video
recruitment, (s)he can’t be into
Hunkemöller either.”
9. WELCOME APP
HKM AMBASSADOR BEFORE YOUR FIRST DAY
Being engaged in the brand
from the first day
Creating Brand Ambassadors
from the first day
Giving new staff the
Hunkemöller experience
Each value is a chapter
Fun and inspirational
environment
Confident on your first day
Checklists and preperation
11. World Class Service needs
World Class Training
Objective: Consistency in knowledge
& consistency in training
Online certification modules
Train to Train Certifiation Program
Worldwide network of trainers
Product knowledge
12.
13. Love to work
PROUD OF MY
TEAM!
I
challeng
e you!
HaIm a bra expert! =)
Setting a
great
example!
YES I DID
IT!
After 17 years of working for HKM, still
learning! #Inspired by HKM Academy
14. IN TOUCH PASSIONATE FUN
GREAT PLACE TO WORK
CREATING BRAND AMBASSADORS
INSPIRINGSEXY
Dit is het verhaal waar ik jullie in wil meenemen. Onze klant staat centraal en zij beïnvloed ons hiring proces, on-boarding, Introductie & trainingsactiviteiten activiteiten
We hebben een Shero, zij is onze klant focus. Het woord Shero is een combinatie van de woorden She en Hero. We kijken naar haar behoeften en hebben onze strategie zo gebouwd dat we kunnen voldoen aan haar koop behoeften.
Ze is in de twintig, woont in een stad, is ambitieus, heeft een actief sociaal leven een vriend, houdt van winkelen en is actief op social media
Onze Shero staat centraal bij ons, ze is onze muse. We hebben haar in gedachte als we onze collectie ontwerpen, bij het maken van marketing campagnes, ontwikkelen van trainingsactiviteiten, bij alles wat we doen. Zij staat ook centraal bij ons recruitment en onboarding proces.
Dit zijn onze kern waarden, visie & brand promise
Onze Shero is ons DNA. Omdat onze waarden en onze Shero zo centraal staan willen we mensen hebben die zich identificeren met onze klant en de waarden. We kijken naar gedrag. We zoeken mensen die gepassioneerd zijn over het merk, extravert en klantgericht zijn.
Daarom nemen we mensen aan op gedrag en trainen we op vaadigheden
Tot een jaar geleden keken we nog steeds naar cv’s. Als iemand bij de Livera had gewerkt werd ze aangenomen. We keken dus naar vaardigheden en NIET naar gedrag. Dat moest anders. Om echt op gedrag te kunnen selecteren zijn we dit jaar met Video Recruitment begonnen. Video Recruitment helpt ons om echt op gedrag te kunnen selecteren.
Winkels vs HQ
People are most motivated in the time between signing their contract and their first working day. It is such a shame not to use this time to on-board people in your organization. We wanted people to be excited, passionate & feel confident…
In retail there is often not a lot of time to train. It is essential that new employees are engaged in the brand fom day 1. We want them to be totally ‘on brand’ before they start. That’s why we developed the Welcome App with Appical. The Welcome App gives you insight to the business and tells you about the brand. It’s about giving new employees the HKM experience so that they feel passionate, proud & confident on their first day. It helps them to be prepared! It helps us to give new empoyees the perfect on-boarding experience. The Welcome App is the link between the Recruitment phase and the formal Induction period.
Objective: Consistency in knowledge
Online Certification Modules
Train to Train Certification Program
Product Knowledge
Objective: Consistency in knowledge
Online Certification Modules
Train to Train Certification Program
Product Knowledge
Social, Passionate, InTouch – komt hier allemaal samen
Our external values are the same as our internal values. We want to create true HKM Brand Ambassadors.
We live the values….
In Touch: Employee App (InTouch App)
Passionate: Passionate Commitee about Product & WCS
Sexy: Altijd wat lastiger Let those Sexy legs do the talking
Inspiring: Inspiring Events & Learning
Fun: Fun commitee, acties HQ, leuke events