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Building an Instagram Following from Scratch (Shanna Quinn, United Airlines)

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Digital Megaphone
Digital Megaphone

United Airlines Sr. Marketing Rep, Shanna Quinn will share how United’s social media team built their Instagram following from scratch. You’ll learn first-hand what worked, what didn’t work and important game changing milestones that helped their audience and engagement take off.

Médias sociauxMarketing
1  sur  19
Instagram How to help your following take off Social Media Masters Summit May 2014
Our Journey • Boarding • Take Off • The Climb • Turbulence • Cruising Altitude 2
Boarding  Assets  Rules of engagement  Who to follow  Cadence  Success metrics 3
Take Off 5
Engagement Starts… 6 February May August November February
The Climb 8
9 February May August November February 13% average engagement rate
10
Turbulence 12
Spike in Followers… 13 February May August November February
14
Engagement Drops • Lack of quality fan • Campaign heavy • Our cadence was off 15
Cruising Altitude 17
Cruise Engagement Tactics • ReSharing • Follow more • Like more Balanced Content • Know your audience • Know your community • Know your story …and tell it 18
Thank you! Instagram.com/united Facebook.com/united Twitter.com/united Youtube.com/united 19

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