DLL Catch Up Friday March 22.docx CATCH UP FRIDAYS
Email Marketing
2. • Email marketing is directly marketing a commercial
message to a group of people using email.
• In its broadest sense, every email sent to a
potential or current customer could be considered
email marketing.
• Email marketing is used in a number of ways by
organizations and marketers for brand and
customer loyalty building, acquiring or converting
customers, company advertisements, or for
communicating promotional offers and more.
3. Types of email marketing
Transactional emails
• Transactional emails are usually triggered based on a
customer’s action with a company.
• The primary purpose of a transactional email is to
convey information regarding the action that triggered
it.
• Transactional emails are a golden opportunity to
engage customers; to introduce or extend the email
relationship with customers or subscribers, to
anticipate and answer questions or to sell products or
services.
4. Direct Mail
• Direct email involves sending an email solely to
communicate a promotional message (for example, an
announcement of a special offer or a catalog of products).
• Companies usually collect a list of customer or prospect
email addresses to send direct promotional messages to, or
they can also rent a list of email addresses from service
companies.
6. Email Marketing Strength
• We give you access to their private protected space
• Larger influence on long-term relationships and
immediate sales.
• When it is done correctly, email marketing can be
extremely powerful and effective technique.
• Provide a highly targeted and personalized
communications that bolsters your brand and built
lasting relationships with your prospects
• We do design tweaks which helps you in getting good
response.
• We do tweaks in subject lines and avoid spam problem.
• We execute campaign at the right time to the users who
are online.
• We provide service of hosting Landing page on our
server which helps in lead capturing on real time basis.
• We provide complete tracking of campaigns.
• We know how to match your ROI.
9. • Biggest Hurdle - unfortunate problem on the Internet
• We Suggest avoiding spam words in subject lines and Using Brand sender name.
• Spam Words - Free, Discount Using% sign, Using Special characters @ ! # $ etc.
• Don’t Worry:-
• Our campaign results in low spam rate.
• We execute campaigns on opt-in user base.
• We take all major steps to avoid spam problem.
10. • 1. Your subject line should reflect the email content
• The best subject lines tell what is inside. Simply tell your readers what they will
read so they can decide whether it’s worth their time.
• 2. Introduce yourself
• The most convincing thing about an email message should be that it’s from you.
From the very beginning your recipient must know that you are a trusted source.
• 3. Be visually different
• Make your subject stand out visually, for example trying square brackets, [New
Blog Post] Writing Effective Email Subject Lines.
• 4. The shorter the better
• Try to compress the basis into the most powerful promise possible.
• 5. And last one
• Test your subject lines so you can repeat what works best
11. Some catchy Subject Lines which has given boost to campaign
campaign.
• For E-commerce –
– We’ve got you covered from head to toe
– Temperatures Fall, Style Rises
– Extended for a day! Get Free shipping through Friday
– Save 10% on your next order
– Can you afford to ignore this
12. Subject lines do play a role in delivering mails
to INBOX.
Few examples on right.
BFSI
• Get personal loan without
guarantor
• Get Rs. 3lac heath cover at
309pm
• Expertise you need. Service
you deserve!
• It’s more than a name. It’s a
promise.
• Travel
• Order by {Date}, Holiday
delivery guaranteed
• Fun-filled vacations starts at
Rs…. Only
• Enjoy 7n/8d vacations at easy
EMIs, with {Brand Name}
13. UserBase
• Over 90million users covering whole India.
• All opt-in with user preference details.
• Data segregation :
Industry wise, sector wise, Online buyer, Credit card holders,
HNI, working professionals, Frequent flyers, etc.