For too long we have accepted the market structure that exists without questioning it. I contend that by focusing on creating value by serving the market, instead of merely focusing on profits, society as a whole will be much better off and in fact, companies are likely to be more profitable as a result.

1. photo credit Donar Reiskoffer CC Attribution Share-Alike License. Source from Wikipedia.org
Serve the Market
A Return To Our Common Humanity,
Away From “Business As Usual”

2. Background

3. A Massive Wave of Change
is Overtaking Business

4. Recent Market Lessons

5. Leads us to
questions like:
Who can we
trust?

6. Leads us to demand:
Transparency

7. Leads us to demand:
Accountability

8. Leads us to
questions like:
How did this
happen?

9. the information age separated
managers from the people they
manage
Managers have confused
the numbers in their
spreadsheets with the
shadows on Plato’s cave
wall

10. we forgot.
it’s our choice.

11. it’s no longer about
COMMAND &
CONTROL

12. today we need to
ENGAGE &
PARTICIPATE

13. The Big Idea

14. Serve the Market

15. Craig Newmark Said it Best
“All organizations
used to be
community service
organizations”

16. blacksmith
baker
candle maker

17. life preserver manufacturer?

18. what’s the organizing
principles?

19. photo credit flickr.com/johnnyvulkan
is it really only
about the profit?

20. A New
Market Model

22. Photo credit s7ich.deviantart.com/ art/Water-flow-130567301
trust flow is an accelerant
for value creation

23. How open is
your trust filter?

24. How open is
your trust filter?

25. does the
market trust you?

26. A Proposal:
Net Trust Score

27. but wait,
there’s more

28. “If manufacturers want to own the
customers’ branded experience
with their products, they need to
take responsibility for disseminating all of the
product-related information the customer
needs to buy and enjoy the product…”
Patricia Seybold
Business 2.0

29. serving the market
is leadership,
not management

30. a closing question

31. is profit the only
purpose of business?
or are we able to transcend
our current thinking?

32. and live from our heart
photo credit http://www.flickr.com/aussiegall/
while serving the market?

33. @ChrisHeuer
001.408.834.0884
chris@socialmediaclub.org
http://socialmediaclub.org/