SlideShare une entreprise Scribd logo
1  sur  56
Télécharger pour lire hors ligne
Midterm review
   JMC59 | Fall 2008
Digital cameras
Three ways to control light

Aperture: how much light gets in
Shutter speed: how long light is let in
ISO: sensitivity of image device
Aperture
F-stop is the measurement of the opening
F1 is very wide opening letting in lots of light
F32 is a small opening letting in little light
Aperture
Your camera likely has F2.8-F8
A full F-stop change either doubles or halves the amount of
light coming into the camera
Involved in depth of field, which we will cover shortly
Shutter speed
Determines how long light comes in
1/15th of a second would be a long exposure letting
lots of light into the camera
1/2000 would be a short exposure, letting in very little light
Slow shutter speeds allow blurring of the subject
Fast shutter speeds stop the action
ISO
The sensitivity of light of a photosensitive surface
Film is measured in ISO, and better digital cameras have
this adjustment
Low ISO indicates low sensitivity to light, but generally
higher resolution with less “noise” or “grain”
A 100 ISO setting is twice as sensitive to light as a 50 ISO
100 ISO
1600 ISO
Depth of field

How much of the photo is in focus
Controlled by...
Aperture
Subject’s distance from the camera
Focal length
DOF: Aperture
The more wide open the aperture, the less the depth of field
F11 aperture
F2.8 aperture
DOF: Distance from camera

The closer the subject, the less depth of field
The farther away, the more depth of field
Focal length

The greater the focal length (zoomed or telephoto),
the less the depth of field
Therefore, for the greatest depth of field you would need a
wide angle lens, with a closed aperture, and a subject at a
good distance
Photography
5 tools all great photographers use

•Light

•Composition

•Portraiture

•Action

•Moment
Light

• Light has four properties: quantity, quality, direction and color.


• A successful photographer can discern between front light and back light.


• Shoot in the first and last two hours of daylight because of the direction and
  warmth of the sunlight.


• Cloudy days allow you to shoot during all daylight hours, because the clouds
  diffuse the light.


• Color of light is controlled by the source: daylight, incandescent and
  fluorescent are the three main sources (flash is basically the color of the sun).
Front light
Back light
Back light
Composition

• Capturing the attention of the viewer and the movement of the eye through
  the photograph.


• Rule of thirds


• Leading lines


• Juxtaposition


• Emphasizing the foreground or background by changing camera angles
Rule of thirds
Leading lines
Leading lines
Leading lines
Juxtaposition
Camera angle
Portraiture

• Formal


• Informal


• Environmental
Formal
Informal
Environmental
Action

• Three ways to deal with action


• Stop action


• Pan shot (moving the camera with the subject so the background blurs)


• Blur shot (camera stays still, subject blurs against background)
Stop action
Pan shot
Blur shot
Moment

• You must do two things to be a successful photographer...


• Truthfully and accurately portray a subject, scene or event.


• Evoke an emotional response in the viewer.


• We accomplish this by capturing moments, those life-telling gestures and
  juxtapositions, the action and reaction of subjects, scenes and defining
  moments of events.
Photoshop
• resolution for print, web, tv
• how to convert to BW
• Burn and dodge - define
• Patch tool - what it does
Type

• serif
• sans serif
Photo ethics

• what questions would you ask yourself
  before running a questionable photo
To use or not to use
• Virginian-Pilot photo usage rules...
• When in doubt, use common sense. Know privacy rules
  and laws. Shooting the photo usually is not the
  problem. Publishing the photo may be. Using sound
  judgment, the photographer should almost always
  shoot the picture. The editing process will determine
  whether the photo will be used. The photo editor, page
  editor and news editor will also help determine
  publication. Some photos should be approved by a
  deputy managing editor, managing editor or the editor.
Some Red Flags
•   Virginian-Pilot...
•   Death
•   Nudity or sexual content
•   Exaggerated grief
•   Blood or other body fluids
•   Photo is too good to be true (it may be set up)
•   Vulgar words or gestures (these may be hidden in a photo)
•   Cheap shot (zipper open, food on the face)
•   Unflattering expression not related to the event or situation
•   People performing dangerous acts
•   Violence
•   Racial stereotypes
•   Photos that may otherwise shock or appall readers
To use or not to use
•   Virginian-Pilot cont’d...
•   GUIDING QUESTIONS
•   Is the photo appropriate to the story?
•   Is the news value worth upsetting the reader?
•   Is the photo from this community or from far away?
•   What are the paper’s general standards of taste?
•   Do you need to pass the photo through the top editor?
•   Does it pass the “breakfast table” test?
Design
• hierarchy
• elements of good hierarchy and good
  design
• grids
• the design process
• alternative ways to tell stories
Hierarchy
• Dominant image
• Dominant headline
• Things get smaller as you go down the page
  to draw your eye through the page
Grids
Giant pig threatens mankind
Giant pig threatens mankind
Design process
• What is the story I am trying to tell?
• How do I tell that story through design?
• What elements do I have to tell the story?

Contenu connexe

Tendances

Task 3 portrait photo shoot proposal form
Task 3 portrait photo shoot proposal formTask 3 portrait photo shoot proposal form
Task 3 portrait photo shoot proposal form
skyeeneel
 
Photography Techniques
Photography TechniquesPhotography Techniques
Photography Techniques
Henry123456789
 
Camera formats
Camera formatsCamera formats
Camera formats
alorino
 

Tendances (19)

Task 3 portrait photo shoot proposal form
Task 3 portrait photo shoot proposal formTask 3 portrait photo shoot proposal form
Task 3 portrait photo shoot proposal form
 
6 Photo Editing Tips for Your Smartphone by Jack Halfon
6 Photo Editing Tips for Your Smartphone by Jack Halfon6 Photo Editing Tips for Your Smartphone by Jack Halfon
6 Photo Editing Tips for Your Smartphone by Jack Halfon
 
Smartphone Camera Technology
Smartphone Camera TechnologySmartphone Camera Technology
Smartphone Camera Technology
 
Top 5 photography tips to improve your photos
Top 5 photography tips to improve your photosTop 5 photography tips to improve your photos
Top 5 photography tips to improve your photos
 
Masood Aini | Tips and Tricks For Professional Photography
Masood Aini | Tips and Tricks For Professional PhotographyMasood Aini | Tips and Tricks For Professional Photography
Masood Aini | Tips and Tricks For Professional Photography
 
Photography powerpoint
Photography powerpointPhotography powerpoint
Photography powerpoint
 
Photography workshop ISBAT University, Kampala, Ug,
Photography workshop ISBAT University, Kampala, Ug, Photography workshop ISBAT University, Kampala, Ug,
Photography workshop ISBAT University, Kampala, Ug,
 
photography, forensic photography and its explanation
photography, forensic photography and its explanationphotography, forensic photography and its explanation
photography, forensic photography and its explanation
 
Photography Techniques
Photography TechniquesPhotography Techniques
Photography Techniques
 
A Level Photography - The Basics
A Level Photography - The BasicsA Level Photography - The Basics
A Level Photography - The Basics
 
Depth Of Field
Depth Of FieldDepth Of Field
Depth Of Field
 
Camera formats
Camera formatsCamera formats
Camera formats
 
Location portraiture
Location portraitureLocation portraiture
Location portraiture
 
Opening ceremony AISF Pisa
Opening ceremony AISF PisaOpening ceremony AISF Pisa
Opening ceremony AISF Pisa
 
Photography
PhotographyPhotography
Photography
 
Travel photography 2018
Travel photography 2018Travel photography 2018
Travel photography 2018
 
Forensic photography
Forensic photographyForensic photography
Forensic photography
 
Types of Photography
Types of PhotographyTypes of Photography
Types of Photography
 
Lorenzo botero how to build a better photography
Lorenzo botero how to build a better photographyLorenzo botero how to build a better photography
Lorenzo botero how to build a better photography
 

Similaire à Midtermreview

Introduction To Photography (Wset)
Introduction To Photography (Wset)Introduction To Photography (Wset)
Introduction To Photography (Wset)
guesta33bd24
 
Camera parts and function (Types of Camera)
Camera parts and function (Types of Camera)Camera parts and function (Types of Camera)
Camera parts and function (Types of Camera)
eldredlastima
 

Similaire à Midtermreview (20)

LANDSCAPE PHOTOGRAPHY.ppt
LANDSCAPE PHOTOGRAPHY.pptLANDSCAPE PHOTOGRAPHY.ppt
LANDSCAPE PHOTOGRAPHY.ppt
 
LANDSCAPE PHOTOGRAPHY.pptvcvcvcvcvcvcvcvcvcvc
LANDSCAPE PHOTOGRAPHY.pptvcvcvcvcvcvcvcvcvcvcLANDSCAPE PHOTOGRAPHY.pptvcvcvcvcvcvcvcvcvcvc
LANDSCAPE PHOTOGRAPHY.pptvcvcvcvcvcvcvcvcvcvc
 
5-6-09 Nice Potpourri
5-6-09 Nice Potpourri5-6-09 Nice Potpourri
5-6-09 Nice Potpourri
 
Photography workshop final
Photography workshop finalPhotography workshop final
Photography workshop final
 
The Complete Guide to Landscape Photography: 85 Tips
The Complete Guide to Landscape Photography: 85 TipsThe Complete Guide to Landscape Photography: 85 Tips
The Complete Guide to Landscape Photography: 85 Tips
 
Photography Merit Badge Powerpoint
Photography Merit Badge PowerpointPhotography Merit Badge Powerpoint
Photography Merit Badge Powerpoint
 
DSLR Camera Functions
DSLR Camera FunctionsDSLR Camera Functions
DSLR Camera Functions
 
Intro to photography
Intro to photographyIntro to photography
Intro to photography
 
Garden & Plant Photography
Garden & Plant PhotographyGarden & Plant Photography
Garden & Plant Photography
 
Best Practices To Improve Your Digital Photographs
Best Practices To Improve Your Digital PhotographsBest Practices To Improve Your Digital Photographs
Best Practices To Improve Your Digital Photographs
 
Best Practices To Improve Your Digital Photographs
Best Practices To Improve Your Digital PhotographsBest Practices To Improve Your Digital Photographs
Best Practices To Improve Your Digital Photographs
 
Best Practices
Best PracticesBest Practices
Best Practices
 
Introduction To Photography (Wset)
Introduction To Photography (Wset)Introduction To Photography (Wset)
Introduction To Photography (Wset)
 
Photography assignment Jake Barnes
Photography assignment Jake BarnesPhotography assignment Jake Barnes
Photography assignment Jake Barnes
 
Intro to Digital Photography and Functions
Intro to Digital Photography and FunctionsIntro to Digital Photography and Functions
Intro to Digital Photography and Functions
 
Basics of Photography
Basics of PhotographyBasics of Photography
Basics of Photography
 
Camera parts and function (Types of Camera)
Camera parts and function (Types of Camera)Camera parts and function (Types of Camera)
Camera parts and function (Types of Camera)
 
Vegetable and plant photography
Vegetable and plant photographyVegetable and plant photography
Vegetable and plant photography
 
Photographing natural subjects
Photographing natural subjectsPhotographing natural subjects
Photographing natural subjects
 
Camera parts-and-function
Camera parts-and-functionCamera parts-and-function
Camera parts-and-function
 

Plus de Chris Snider

Plus de Chris Snider (20)

Video Workshop March 2022
Video Workshop March 2022Video Workshop March 2022
Video Workshop March 2022
 
Creating Compelling Social Media Visuals
Creating Compelling Social Media VisualsCreating Compelling Social Media Visuals
Creating Compelling Social Media Visuals
 
Social Media Workshop: Get Ready for 2020
Social Media Workshop: Get Ready for 2020Social Media Workshop: Get Ready for 2020
Social Media Workshop: Get Ready for 2020
 
From YouTube to TikTok - How to Create Compelling Social Media Videos
From YouTube to TikTok - How to Create Compelling Social Media VideosFrom YouTube to TikTok - How to Create Compelling Social Media Videos
From YouTube to TikTok - How to Create Compelling Social Media Videos
 
Video Workshop - Oct. 2019
Video Workshop - Oct. 2019Video Workshop - Oct. 2019
Video Workshop - Oct. 2019
 
New Technology for High School Journalism
New Technology for High School JournalismNew Technology for High School Journalism
New Technology for High School Journalism
 
Creating Great Branded Videos With Your Smarthphone
Creating Great Branded Videos With Your SmarthphoneCreating Great Branded Videos With Your Smarthphone
Creating Great Branded Videos With Your Smarthphone
 
Digital Media Skills to Master to Get a Job in 2019
Digital Media Skills to Master to Get a Job in 2019Digital Media Skills to Master to Get a Job in 2019
Digital Media Skills to Master to Get a Job in 2019
 
Building a Social Media Strategy Beyond Facebook
Building a Social Media Strategy Beyond FacebookBuilding a Social Media Strategy Beyond Facebook
Building a Social Media Strategy Beyond Facebook
 
Beyond Facebook: Building a Social Media Strategy for 2018
Beyond Facebook: Building a Social Media Strategy for 2018Beyond Facebook: Building a Social Media Strategy for 2018
Beyond Facebook: Building a Social Media Strategy for 2018
 
Alternatives to Facebook for your 2018 Digital Marketing
Alternatives to Facebook for your 2018 Digital MarketingAlternatives to Facebook for your 2018 Digital Marketing
Alternatives to Facebook for your 2018 Digital Marketing
 
Quad Cities Video Presentation
Quad Cities Video PresentationQuad Cities Video Presentation
Quad Cities Video Presentation
 
Social Media Strategy for 2018
Social Media Strategy for 2018Social Media Strategy for 2018
Social Media Strategy for 2018
 
How to Make Great Videos
How to Make Great VideosHow to Make Great Videos
How to Make Great Videos
 
Social Media Strategy Workshop - 2017
Social Media Strategy Workshop - 2017Social Media Strategy Workshop - 2017
Social Media Strategy Workshop - 2017
 
Tips for shooting and editing smartphone video
Tips for shooting and editing smartphone videoTips for shooting and editing smartphone video
Tips for shooting and editing smartphone video
 
Snapchat for Business 2015
Snapchat for Business 2015Snapchat for Business 2015
Snapchat for Business 2015
 
Social Media Strategy Workshop - 2015
Social Media Strategy Workshop - 2015Social Media Strategy Workshop - 2015
Social Media Strategy Workshop - 2015
 
Drake SJMC curriculum overview
Drake SJMC curriculum overviewDrake SJMC curriculum overview
Drake SJMC curriculum overview
 
Social Media Frameworks 2014
Social Media Frameworks 2014Social Media Frameworks 2014
Social Media Frameworks 2014
 

Dernier

1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
QucHHunhnh
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
ciinovamais
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
negromaestrong
 

Dernier (20)

Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
Role Of Transgenic Animal In Target Validation-1.pptx
Role Of Transgenic Animal In Target Validation-1.pptxRole Of Transgenic Animal In Target Validation-1.pptx
Role Of Transgenic Animal In Target Validation-1.pptx
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot Graph
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
 
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptxINDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 

Midtermreview

  • 1. Midterm review JMC59 | Fall 2008
  • 3. Three ways to control light Aperture: how much light gets in Shutter speed: how long light is let in ISO: sensitivity of image device
  • 4. Aperture F-stop is the measurement of the opening F1 is very wide opening letting in lots of light F32 is a small opening letting in little light
  • 5. Aperture Your camera likely has F2.8-F8 A full F-stop change either doubles or halves the amount of light coming into the camera Involved in depth of field, which we will cover shortly
  • 6. Shutter speed Determines how long light comes in 1/15th of a second would be a long exposure letting lots of light into the camera 1/2000 would be a short exposure, letting in very little light Slow shutter speeds allow blurring of the subject Fast shutter speeds stop the action
  • 7.
  • 8. ISO The sensitivity of light of a photosensitive surface Film is measured in ISO, and better digital cameras have this adjustment Low ISO indicates low sensitivity to light, but generally higher resolution with less “noise” or “grain” A 100 ISO setting is twice as sensitive to light as a 50 ISO
  • 11. Depth of field How much of the photo is in focus Controlled by... Aperture Subject’s distance from the camera Focal length
  • 12. DOF: Aperture The more wide open the aperture, the less the depth of field
  • 15. DOF: Distance from camera The closer the subject, the less depth of field The farther away, the more depth of field
  • 16.
  • 17.
  • 18. Focal length The greater the focal length (zoomed or telephoto), the less the depth of field Therefore, for the greatest depth of field you would need a wide angle lens, with a closed aperture, and a subject at a good distance
  • 20. 5 tools all great photographers use •Light •Composition •Portraiture •Action •Moment
  • 21. Light • Light has four properties: quantity, quality, direction and color. • A successful photographer can discern between front light and back light. • Shoot in the first and last two hours of daylight because of the direction and warmth of the sunlight. • Cloudy days allow you to shoot during all daylight hours, because the clouds diffuse the light. • Color of light is controlled by the source: daylight, incandescent and fluorescent are the three main sources (flash is basically the color of the sun).
  • 25. Composition • Capturing the attention of the viewer and the movement of the eye through the photograph. • Rule of thirds • Leading lines • Juxtaposition • Emphasizing the foreground or background by changing camera angles
  • 36. Action • Three ways to deal with action • Stop action • Pan shot (moving the camera with the subject so the background blurs) • Blur shot (camera stays still, subject blurs against background)
  • 40. Moment • You must do two things to be a successful photographer... • Truthfully and accurately portray a subject, scene or event. • Evoke an emotional response in the viewer. • We accomplish this by capturing moments, those life-telling gestures and juxtapositions, the action and reaction of subjects, scenes and defining moments of events.
  • 41. Photoshop • resolution for print, web, tv • how to convert to BW • Burn and dodge - define • Patch tool - what it does
  • 43. Photo ethics • what questions would you ask yourself before running a questionable photo
  • 44. To use or not to use • Virginian-Pilot photo usage rules... • When in doubt, use common sense. Know privacy rules and laws. Shooting the photo usually is not the problem. Publishing the photo may be. Using sound judgment, the photographer should almost always shoot the picture. The editing process will determine whether the photo will be used. The photo editor, page editor and news editor will also help determine publication. Some photos should be approved by a deputy managing editor, managing editor or the editor.
  • 45. Some Red Flags • Virginian-Pilot... • Death • Nudity or sexual content • Exaggerated grief • Blood or other body fluids • Photo is too good to be true (it may be set up) • Vulgar words or gestures (these may be hidden in a photo) • Cheap shot (zipper open, food on the face) • Unflattering expression not related to the event or situation • People performing dangerous acts • Violence • Racial stereotypes • Photos that may otherwise shock or appall readers
  • 46. To use or not to use • Virginian-Pilot cont’d... • GUIDING QUESTIONS • Is the photo appropriate to the story? • Is the news value worth upsetting the reader? • Is the photo from this community or from far away? • What are the paper’s general standards of taste? • Do you need to pass the photo through the top editor? • Does it pass the “breakfast table” test?
  • 47. Design • hierarchy • elements of good hierarchy and good design • grids • the design process • alternative ways to tell stories
  • 48. Hierarchy • Dominant image • Dominant headline • Things get smaller as you go down the page to draw your eye through the page
  • 49.
  • 50. Grids
  • 51.
  • 52.
  • 53.
  • 56. Design process • What is the story I am trying to tell? • How do I tell that story through design? • What elements do I have to tell the story?