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Drama & Fantasy-Comedy
 We have chosen the genre drama because the film trailer will likely have a
 diverse appeal, specifically to teenagers and young adults, who will be able to
 relate to each very different characters in the film trailer. Unlike the typical
 Hollywood-produced high-school life and comedy films, from our research and
 personal interests, the genre itself will be an appealing aspect; the film trailer
 will offer various perspectives of high-school in our film drama.
Target Audience
 Teenagers and young adults, from 13 to 21 years old.

 The main characters in our film are students in their final year
 of high-school. They will mainly appeal to teenagers who are
 also going through similar aspects of being in high-school.
Film Budget

 The film will have a medium budget because it isn’t a big
 production such as Avengers or The Dark Knight both of which
 have a big post-production budget because of CG, special effects
 and on-screen graphics.

 It will be theatrically distributed in which our distributor will
 work with a theatrical exhibitor. This involves physical
 production of the film prints which are distributed all around
 the world; however this is being replaced by digital distribution;
 other creations include posters, newspaper and magazine
 advertisements, TV commercials and trailers etc.
Film Narrative
 The five members of the school’s student council
 encounter a bizarre phenomenon when, one day, two
 members switch personalities within temporary
 limited times at random. The same scenario begins to
 happen to the other student council members and
 their daily lives become chaotic. At first the students
 find some amusement among the events but this also
 exposes their painful scars from their pasts.
Unique Selling Point
 The storyline offers a twist to your typical high school
 life comedy films such as Mean Girls and Easy A. It
 is both comedy and drama which will appeal to
 different ages, primarily to teenagers and young
 adults, but can also target older generations because
 the story is relatable to the mass audience.
Main Events in Film Trailer
 Introducing the two main characters and other minor
 characters in the film

 When the main characters switch bodies

 They discover that their personalities swap with each
 of the other members’ of the Student Council

 Someone commit suicide – but ending is not shown
Main Characters
 Alex King

 Lola Haze

 Mick Schultz

 Sasha Fierce

 Winona Depp
The Characters’ Central Conflicts

 Personality swaps with other Student Council
 members exposes painful scars and secrets

 Inner demons
Movie Title

   The Fear and Desire for
         the Strange
 o We chose this title because “fear” and “desire” are
   the highlights of our film narrative. The title also
   closely link to the main characters.
Location and Settings
 Student Council room (basically a classroom)

 School

 School off-grounds
Film Trailer’s Pacing
 Slow pacing while introducing characters at the start
 of the trailer

 Medium pacing as the trailer reaches mid time

 Then really fast to create drama leading up to the
 suicide attempt
Voice Over
 The main character is the voice over in the film
 trailer and is the source of narrative

 It’s not consistent as conversations in the film trailer
 will interrupt the voice over
Music and Sound Effects
 Background music

 We are considering using:
   Lotus Flower x Radiohead
   Drifting In and Out x Porcelain Raft
   You Can Have It All x Yo La Tengo
   Do You Want It All? x Two Door Cinema Club
Special Effects
How the trailer will finish
 Death
Movie Tagline
 “Life is not what it seems”
On-screen Graphics
 “Coming Soon” to a Google near you

 Film title

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Preliminary Planning 1 - FILM PITCH

  • 1.
  • 2. Drama & Fantasy-Comedy We have chosen the genre drama because the film trailer will likely have a diverse appeal, specifically to teenagers and young adults, who will be able to relate to each very different characters in the film trailer. Unlike the typical Hollywood-produced high-school life and comedy films, from our research and personal interests, the genre itself will be an appealing aspect; the film trailer will offer various perspectives of high-school in our film drama.
  • 3. Target Audience Teenagers and young adults, from 13 to 21 years old. The main characters in our film are students in their final year of high-school. They will mainly appeal to teenagers who are also going through similar aspects of being in high-school.
  • 4. Film Budget The film will have a medium budget because it isn’t a big production such as Avengers or The Dark Knight both of which have a big post-production budget because of CG, special effects and on-screen graphics. It will be theatrically distributed in which our distributor will work with a theatrical exhibitor. This involves physical production of the film prints which are distributed all around the world; however this is being replaced by digital distribution; other creations include posters, newspaper and magazine advertisements, TV commercials and trailers etc.
  • 5. Film Narrative The five members of the school’s student council encounter a bizarre phenomenon when, one day, two members switch personalities within temporary limited times at random. The same scenario begins to happen to the other student council members and their daily lives become chaotic. At first the students find some amusement among the events but this also exposes their painful scars from their pasts.
  • 6. Unique Selling Point The storyline offers a twist to your typical high school life comedy films such as Mean Girls and Easy A. It is both comedy and drama which will appeal to different ages, primarily to teenagers and young adults, but can also target older generations because the story is relatable to the mass audience.
  • 7. Main Events in Film Trailer Introducing the two main characters and other minor characters in the film When the main characters switch bodies They discover that their personalities swap with each of the other members’ of the Student Council Someone commit suicide – but ending is not shown
  • 8. Main Characters Alex King Lola Haze Mick Schultz Sasha Fierce Winona Depp
  • 9. The Characters’ Central Conflicts Personality swaps with other Student Council members exposes painful scars and secrets Inner demons
  • 10. Movie Title The Fear and Desire for the Strange o We chose this title because “fear” and “desire” are the highlights of our film narrative. The title also closely link to the main characters.
  • 11. Location and Settings Student Council room (basically a classroom) School School off-grounds
  • 12. Film Trailer’s Pacing Slow pacing while introducing characters at the start of the trailer Medium pacing as the trailer reaches mid time Then really fast to create drama leading up to the suicide attempt
  • 13. Voice Over The main character is the voice over in the film trailer and is the source of narrative It’s not consistent as conversations in the film trailer will interrupt the voice over
  • 14. Music and Sound Effects Background music We are considering using: Lotus Flower x Radiohead Drifting In and Out x Porcelain Raft You Can Have It All x Yo La Tengo Do You Want It All? x Two Door Cinema Club
  • 16. How the trailer will finish Death
  • 17. Movie Tagline “Life is not what it seems”
  • 18. On-screen Graphics “Coming Soon” to a Google near you Film title