Commercial Photography

1. Commercial
Photography
Andrew Caiazzo

2. Rubric
4 3 2 1 0
Subject Obvious
subject and no
distractions
Subject with
few
distractions
Subject with
many
distractions
No subject
Exposure Picture has
perfect
exposure
value
Picture is
slightly too
light/dark
Picture is very
dark or very
light
Subject is so
dark it cannot
be
distinguished
Composition Picture uses
rules of
composition
and
geometric
shapes
Does not use
any rules of
composition
Clarity Picture is
very clear
and shows
detail
Picture is clear
but does not
show as much
detail
Picture is very
blurry

3. Commercial Photography
•
Pictures for commercial
use
• Examples
•
Advertisements
•
Brochures
•
Menus
•
Merchandising
•
Magazines
•
Used to promote/sell a
product/service
•
Very broad field of
photography

4. Salary
•
Pennsylvania Average
•
Average $30,450 per year
• $14 per hour
•
National Average
•
United States Bureau of
Labor Statistics (2009)
• 57,760 people employed
• $36,370 average salary
calculate
• Top 10% averaged about
$62,340
• Bottom 10% averaged about
$17,120

5. Knowledge and Skills
•
Knowledge
•
Customer/Personal
Service
•
Sales/Marketing
• Promoting/selling
•
Computers/Electronics
• software
•
Communications/Media
•
Production/Processing
•
Skills
•
Good judgment
• Set up “perfect” photo
•
Critical thinking
• Finds different ways to fix
problems
•
Time management
•
Persuasion
•
Operation Analysis
• Analyze to create a design

6. Characteristics
•
Being able to relate to people
• Understanding what the people want to see
•
Initiative
• Take on responsibilities
•
Working with light in a creative way
•
Innovation
• Develop new ideas and answers for problems that may be faced
•
Social Orientation
• Being able to work well with others
•
Attention to detail

7. Job Outlook Through 2020
•
Employment of 2012
• 136,300
•
Predicted Employment of 2022
• 142,200
•
Increase of 4% for all jobs
•
The demand for photographers is continuous
• People always need pictures
•
Portraits, advertisements
•
Press photographers is said to decline 36% however

11. Final Two Pictures For The Cover

13. Grade
●
50/50
●
Great job!