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Bud light Marketing Plan for Advertising Theory & Practice Class
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Bud light Marketing Plan for Advertising Theory & Practice Class
1.
2.
3.
4.
Live in the
bay area (San Francisco)
5.
They have an
average salary of $35,000 (+)
6.
They are busy
with their jobs and social networking
7.
They live in
a apartment or small town house, most of them have housemates
8.
They just finished
college or any kind of higher education
9.
10.
They spend a
lot of time at work
11.
They are early
majority (stages of adoption)
12.
They are Christian,
Jewish, Protestant or Atheism
13.
They love to
be around people and are easy going
14.
They are interested
in sports, music and gossips
15.
Their lifestyle is
healthy and fast
16.
They like to
cook and make dinner for friends
17.
They think beer
is refreshing
18.
19.
20.
The Creative Brief
21.
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