1. Week 10
Validating and Financial

2. Subtitle subtitle
2
Hypothesis Validation
Students Interviews

3. Hypothesis 19
3
Component: Channels Code: CH07
Hypothesis Users will prefer the platform as a Facebook App.
Test Survey 100 and interview 20 students and survey 15 teachers
from a scale from 1 to 5 (being 1 "I don't like it" to 5
"perfect").
Validation 80% responded 3 and above.
2.0leadteamHypothesis Form
Model Version
Valid 

4. Facebook App – “Yes”
4
˃ 90% rated 3 and above
˃ Many envision it connected with
Facebook but not inside it:
0
1
2
3
4
5
6
7
8
1 2 3 3,5 4 5
Rating Facebook App – from 1 to 5
Connected with Facebook but actually separated
There are some people that don’t have Facebook
Facebook app is probably the best place to make
sure everyone will be able to use it.

5. Hypothesis 27
5
Model
Component: Value Proposition Code: VP09
Hypothesis University students find our MVP user-friendly.
Test Interview 20 University Students, show our MVP, ask if it is
easy to learn.
Validation 75% of the students responded “yes”.
1.0leadteamHypothesis Form
Model Version
Valid 

6. User-Friendly – “Yes”
6
˃ One of our students believed it:
˃ Yet, most of them thought it didn’t need
any instructions and it was very simple to
use
Seemingly skipping the need for any instructions as you go along
It is visual and intuitive, as well as organized
It’s nice that you can keep track discussions by week/subject which is one of the main problems of the Facebook
chat when you are 5 people speaking on the wall (and even worst, on the chat)
It could be nice to be able to choose if you want to have the chat or not (when you want to work and don’t want
to get the comments from others)
Is it user-friendly and easy to
learn?
No
Yes
I would imagine something more simple and easy. But the
ideas of the features seem very good

7. 7
But...Can we still improve?
.
˃ Biggest mistake: colours
˃ Further suggestions to improve
I would change the pattern of the colors to something more "serious" (black/white, dark blue/white)
Colors don’t fit with Facebook
Have a customizable working environment with different colors (Included a more classic or sober version).
Is it possible to create “course folders” for yourself without sharing it?
Customize it depending on the workload.
The design of the interface could be more attractive.
Well organized so that students from different areas could use it in an efficient way.

8. Pre-order?
8
Model
Would be interested in testing it to be more convinced and then, I could adopt it perhaps.
If it is free, yes! If not maybe just to try the first year
even if I personally like it, it also depends on how much my teamworkers are willing to use it or
not.
Importance of Network Effects
˃ Most of the students would only try it if it was for free
˃ They would test it first, and only then adopt it
˃ One student even pointed out that:

9. Hypothesis 28
9
Model
Component: Value Proposition Code: VP
Hypothesis University students struggle in communicating with their
University – poor integration.
Test Interview 20 University Students, from a scale from 1
(terrible) to 10 (very good), how do they feel regarding this
communication.
Validation 75% of the students responded 5 or below.
1.0leadteamHypothesis Form
Model Version
Invalid

10. Communication – “Satisfied”
10
˃ Only 25% rated 5 or below – it really
depends on the teacher. Still, most
chose 6.
˃ Most are done by e-mail, so it might
take a while!
˃ Office hours are rigid
˃ Some teachers are just not very
technological, so in the end it is not
about not having a platform to do it0
1
2
3
4
5
6
3 4 5 6 7 8 9 10
Rating communication between
teachers and students

11. Hypothesis 29
1
Model
Component: Value Proposition Code: VP
Hypothesis University students find integration with University valuable
because they would be able to:
Upload directly assignment
Look at Assignment Description
Evaluation metrics
Find team
Have Class Page
Test Give list of 10 additional features our platform could have
from integrating with University – interview 20 students.
Validation These are our top 5.
1.0leadteamHypothesis Form
Model Version
Invalid

12. Communication – “Satisfied”
12
Our Top 5 Features are:
Automated Calendar and Scheduling
Upload directly assignment
Class Page
Assignment description
Template for planning uploaded by the
teacher
17%
9%
7%
19%10%
9%
11%
5%
3%
6%
4%
Valuable Features
Automated Calendar and Scheduling Template for planning uploaded by the teacher
Subject Page Upload directly assignment
Class Page Find former students of the subject
Assignment description Find Team
Assignment description Evaluation metrics
Find Colleagues

13. 13

14. Subtitle subtitle
1
Hypothesis Validation
Teachers Surveys

15. Hypothesis 5
15
Component: Value proposition Code: VP04
Hypothesis The main problems with the current platform for the
Universities are that it is not efficient for communication with
students and is not user friendly
Test Survey 12 teachers – open question about the main 4
problems.
Validation 75% agreed that they have these 2 problems between the
main 4.
1.0leadteamHypothesis Form
Model Version
Valid 

16. Satisfaction – “Yes”
16
50%
30%
10%
10%
From 1 to 10 how satisfied with current
solution
rate 7 rate 8 rate 5 rate 6
Partially friendly and we have to open several
places to create the class website
It is not user friendly.
One has to learn by doing. Not very friendly.
Does not allow real time interaction easily
Could be more versatile for evaluation purposes.
˃ Biggest problems:

17. Hypothesis 23
17
Component: Customer segments Code: VP
Hypothesis
Students are not satisfied with the platforms they are
currently using.
Test
Survey 15 University Teachers and 100 University
Students
Validation
On a scale from 1 (worst) to 7 (best) the average is
below 4
1.0leadteamHypothesis Form
Model Version
Invalid
for University Teachers
The average is 5 (against
5 of Students too)
Satisfied
Somewhat
Disatisfied
Somewhat Satisfied
Very Satisfied

18. Satisfaction – “Yes”
18
˃ 67% of Teachers do not think Facebook is appropriate to Teamwork
Information protection still is a problem.
Missing project management tools, such as: task
scheduling and assigning, milestones definition
First of all, I don't think students should have the
same platform for work and for personal use.
Secondly, it is missing some key functionalites, such
as tasks calendar, files manager, etc.
The Facebook may provoke some undesirable
distractions.
Difficult to upload big files. You have to be sign in to
Facebook - not everyone is.
Everybody has an account and people can interact
and store information there

19. Hypothesis 19
19
Component: Channels Code: CH07
Hypothesis Users will prefer the platform as a Facebook App.
Test Survey 100 and interview 20 students and survey 15 teachers
from a scale from 1 to 5 (being 1 "I don't like it" to 5
"perfect").
Validation 80% responded 3 and above.
2.0leadteamHypothesis Form
Model Version
Valid 
˃ 89% consider it
should be a
Facebook App

20. 2
˃Features, by importance to teachers, on the interaction between them and
Students:
Easily knowing who the members of each team are
Share content
Book meeting with studens
Submit grade
Easily give feedback to students' teamwork
˃89% of the teachers want our platform  and they have further
suggestions!

21. 2

22. 2

23. New Business Model
2
Universities
University
Students
Advertisers
All-in-one
Platform
Efficient
information
exchange
User-friendly
Information
data-base
for
Advertisers
Integration
with
University -
Synergies
Free for
Students
Customer Segments
Channels
Customer Relationships
Integration
with
Facebook
App Store
University
Website
Web
Online
Support
Social
Network and
Blog
Value Proposition
Facebook
App
Revenue Streams
AdvertisingUniversity
fee
Premium
Version
Key Resources
Key ActivitiesKey Partners
Marketing
I.T.
Users
Database/
Network
H.R. Platform
Facebook
App
Social
Networks
Facebook
I.T.
H.R.
Marketing
Cost Structure

24. 2