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University Teamwork Platform
Value Curve, Interviews, Landing Page
Value Curve
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Facebook vs. leadteam
Facebook leadteam•Number of users
•Price
•User-friendly
•File management
•Discussion tracking
•Calendar
•Task management
•Bibliography tool
•Leadteam VS Facebook
University Students - Personas
•Number of users
•Price
•User-friendly
•File management
•Discussion tracking
•Calendar
•Task management
•Bibliography tool 0
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2
3
4
5
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7
cloud services vs. leadteam
cloud services leadteam
•Leadteam VS Cloud services
Interviews Preparation
4
5
˃Selecting High Risk Hypothesis
H14 H7
H5
H10
H8
H2
H4
H6 H3
H9
H15
H13
H12 H11 H1
6
7
˃
Hypothesis Forms – H1
Component: Customer segments Code: CS01
Hypothesis University students in Business Administration have a lot of group works with
different people which have different schedules.
Test Survey 100 and interview 20 university students from Business Administration.
Validation 75% of the students responded “yes”.
2.0leadteamHypothesis Form
Model Version
Hypothesis Forms – H2
Hypothesis Form
Model Version
Component: Customer segments Code: CS02
Hypothesis University Students in careers different to Business Administration have a lot of
group works with different people which have different schedule
Test Survey 100 and interview 20 University Students from careers different to BA.
Validation 70% of the students responded “yes”.
2.0leadteamHypothesis Form
Model Version
Hypothesis Forms – H3
Component: Value proposition Code: VP01
Hypothesis University Students are not completely satisfied with team works because they
have these problems:
• Time consumed to book meetings
• Discussion tracking (too many comments that you missed).
• Files management (tracking changes and many versions of the same document).
• Getting distracted by notifications while doing a group work on Facebook.
• Usage of more than one platform.
Test • 100 Surveys ranking the problems described from University Students.
• 20 interviews from University Students.
Validation Each problem is at least 75% ranked in the top 3.
2.0leadteamHypothesis Form
Model Version
Hypothesis Forms – H4
Hypothesis Form
Model
Hypothesis Form
Version
Component: Value proposition Code: VP02
Hypothesis The most used platforms by students are Moodle, Facebook Groups and Google
Drive/Dropbox.
Test Survey University Students with 10 possible different tools and choose the 5 they
use the most.
Validation 75% of the students named those 3 in the top 5.
1.0leadteamHypothesis Form
Model Version
Hypothesis Forms – H5
Hypothesis FormHypothesis Form
Version
Hypothesis Form
Component: Value proposition Code: VP03
Hypothesis The main functions University Students use on Facebook Groups are finding
people, chatting (discussions and meeting scheduling) and sending files. However,
Facebook is not customized to do this kind of tasks.
Test 20 interviews to University Students asking (1) for what purposes they use
Facebook, regarding team work, and (2) if they believe it is suits the needs.
Validation • 1st part: 50% use Facebook mainly for those functions.
• 2nd part: 50% said “no”.
1.0leadteamHypothesis Form
Model Version
Hypothesis Forms – H14
Hypothesis FormHypothesis Form
Version
Hypothesis FormHypothesis Form
Component: Revenue Streams Code: RS01
Hypothesis University Students are willing to pay 1€ per year in order to get the following
additional features:
Templates for planning;
Additional storage;
References Organizer (Bibliography tool);
Reminders;
Research Organizer;
Assistant (Adviser).
Test A/B testing – create one page in which the price is 1€ and another for 0,50€. See
the percentage of visitors that clicked in 1€ and 0,50€.
20 students interviews.
Validation The percentage is higher for 1€.
75% said they were willing to pay, and chose 1€.
2.0leadteamHypothesis Form
Model Version
1
1
Our Interview Script
1
1
Our Interview Form
Interviews Analysis
Interviews Key Takeaways
Top 3 problems our interviewees identified
Usage of more than one
platform (keep track of
more than one)
Time consumed to
book meetings
Different perspectives
and expectations for
the final grade
Some problems besides the
ones we considered in our
sample
Do not know exactly what each one has to
do
Problems with communication, especially
when teamworking with people from
different culture
Manage a team without any kind of
authority towards your colleagues
Interviews Key Takeaways
Top 3 problems our interviewees identified
Usage of more than one
platform (keep track of
more than one)
Time consumed to
book meetings
Different perspectives
and expectations for
the final grade
Some problems besides the
ones we considered in our
sample
Do not know exactly what each one has to
do
Problems with communication, especially
when teamworking with people from
different culture
Manage a team without any kind of
authority towards your colleagues
2
Feeling towards current solution is mixed
Quite feeling confident with the others,
especially GoogleDocs because you
can see immediately the changes.
I am satisfied with Dropbox.
Could exist a better solution.
It is not optimal.
Generally, it is not very practical to
have many platforms to check. You
just use because there is no
alternative.
Satisfactory, it is not perfect but you
can do the work.
2
Everyone is already on Facebook and the students
are already connected all the time
I am quite forced to use it because all the people use it and everyone is connected to
this social network. It’s impossible to escape.
I am always connected because I have a Smartphone so it’s quite easy to keep in
touch with team people.
I am already there and I am always connected - There are no multi-homing costs, I
don’t have to go and long in into another platform.
However, students agree that Facebook is not for
studying, it is very distracting and discussion tracking is not
convenient
Facebook is not to study, it’s better to use other platforms for that.
There is too many distractions and I can’t focus on doing my work properly because
notifications never stop coming
I consider Facebook as non-efficient and mainly customized to keep in touch with
friends and share funny pictures.
The tracking of the comments is horrible – you lose comments, suddenly you have like
30 comments (huge comments sometimes!)
2
Teamwork platforms (Evernote, Azendoo…) are not widely
used because they are unknown and no one is there
Convo, Assana, and Base Camp - These are really good solutions to me, and very
efficient. The only problem is that people don’t know them, and everyone needs to
subscribe before we can start teamwork.
No one knows, when you are going to do the work, you don’t even think about them.
Never heard of them.
2
Most suggested solution
was an integration with a
current platform (Facebook
or Google)
For me, the ideal would be an interrelation of the various platforms
inside one platform already widely used by everyone – Facebook
(open API)
Premium version of Facebook for professional use and teamworks.
Facebook with a feature to schedule appointments.
Facebook with the notifications of programs such as Base Camp,
Convo, Assana.
Google would be more appropriate, as they already have different
sections (Google Docs, Google Forms…) – could create a specific
one, for instance inside Google Scholar, with all those features we
are planning to provide.
Some very interesting suggestions!
2
Some very interesting suggestions!
It should have a little bit of everything
but still be simple and easy to use.
Adapt you business model and try to
target the companies.
Gantt diagram, where you have
reminders.
Add some Gamification for team
building purposes. For example, in the
beginning, when we don’t know each
other very well yet, to have some kind
of team work gaming.
It would be also very helpful to have
some kind of evaluation method. I don’t
very well how, maybe the number of
hours, even though this can be very
misleading.
Create a forum inside each fold with
different topics of the group work – do
not mix ideas.
Landing Page
Visit our first Landing Page!
2

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LeadTeam Start-up : step 6 Value Curve and Landing page

  • 1. University Teamwork Platform Value Curve, Interviews, Landing Page
  • 2. Value Curve 0 1 2 3 4 5 6 7 Facebook vs. leadteam Facebook leadteam•Number of users •Price •User-friendly •File management •Discussion tracking •Calendar •Task management •Bibliography tool •Leadteam VS Facebook
  • 3. University Students - Personas •Number of users •Price •User-friendly •File management •Discussion tracking •Calendar •Task management •Bibliography tool 0 1 2 3 4 5 6 7 cloud services vs. leadteam cloud services leadteam •Leadteam VS Cloud services
  • 5. 5 ˃Selecting High Risk Hypothesis H14 H7 H5 H10 H8 H2 H4 H6 H3 H9 H15 H13 H12 H11 H1
  • 6. 6
  • 8. Hypothesis Forms – H1 Component: Customer segments Code: CS01 Hypothesis University students in Business Administration have a lot of group works with different people which have different schedules. Test Survey 100 and interview 20 university students from Business Administration. Validation 75% of the students responded “yes”. 2.0leadteamHypothesis Form Model Version
  • 9. Hypothesis Forms – H2 Hypothesis Form Model Version Component: Customer segments Code: CS02 Hypothesis University Students in careers different to Business Administration have a lot of group works with different people which have different schedule Test Survey 100 and interview 20 University Students from careers different to BA. Validation 70% of the students responded “yes”. 2.0leadteamHypothesis Form Model Version
  • 10. Hypothesis Forms – H3 Component: Value proposition Code: VP01 Hypothesis University Students are not completely satisfied with team works because they have these problems: • Time consumed to book meetings • Discussion tracking (too many comments that you missed). • Files management (tracking changes and many versions of the same document). • Getting distracted by notifications while doing a group work on Facebook. • Usage of more than one platform. Test • 100 Surveys ranking the problems described from University Students. • 20 interviews from University Students. Validation Each problem is at least 75% ranked in the top 3. 2.0leadteamHypothesis Form Model Version
  • 11. Hypothesis Forms – H4 Hypothesis Form Model Hypothesis Form Version Component: Value proposition Code: VP02 Hypothesis The most used platforms by students are Moodle, Facebook Groups and Google Drive/Dropbox. Test Survey University Students with 10 possible different tools and choose the 5 they use the most. Validation 75% of the students named those 3 in the top 5. 1.0leadteamHypothesis Form Model Version
  • 12. Hypothesis Forms – H5 Hypothesis FormHypothesis Form Version Hypothesis Form Component: Value proposition Code: VP03 Hypothesis The main functions University Students use on Facebook Groups are finding people, chatting (discussions and meeting scheduling) and sending files. However, Facebook is not customized to do this kind of tasks. Test 20 interviews to University Students asking (1) for what purposes they use Facebook, regarding team work, and (2) if they believe it is suits the needs. Validation • 1st part: 50% use Facebook mainly for those functions. • 2nd part: 50% said “no”. 1.0leadteamHypothesis Form Model Version
  • 13. Hypothesis Forms – H14 Hypothesis FormHypothesis Form Version Hypothesis FormHypothesis Form Component: Revenue Streams Code: RS01 Hypothesis University Students are willing to pay 1€ per year in order to get the following additional features: Templates for planning; Additional storage; References Organizer (Bibliography tool); Reminders; Research Organizer; Assistant (Adviser). Test A/B testing – create one page in which the price is 1€ and another for 0,50€. See the percentage of visitors that clicked in 1€ and 0,50€. 20 students interviews. Validation The percentage is higher for 1€. 75% said they were willing to pay, and chose 1€. 2.0leadteamHypothesis Form Model Version
  • 14. 1
  • 16. 1
  • 19. Interviews Key Takeaways Top 3 problems our interviewees identified Usage of more than one platform (keep track of more than one) Time consumed to book meetings Different perspectives and expectations for the final grade Some problems besides the ones we considered in our sample Do not know exactly what each one has to do Problems with communication, especially when teamworking with people from different culture Manage a team without any kind of authority towards your colleagues
  • 20. Interviews Key Takeaways Top 3 problems our interviewees identified Usage of more than one platform (keep track of more than one) Time consumed to book meetings Different perspectives and expectations for the final grade Some problems besides the ones we considered in our sample Do not know exactly what each one has to do Problems with communication, especially when teamworking with people from different culture Manage a team without any kind of authority towards your colleagues
  • 21. 2 Feeling towards current solution is mixed Quite feeling confident with the others, especially GoogleDocs because you can see immediately the changes. I am satisfied with Dropbox. Could exist a better solution. It is not optimal. Generally, it is not very practical to have many platforms to check. You just use because there is no alternative. Satisfactory, it is not perfect but you can do the work.
  • 22. 2 Everyone is already on Facebook and the students are already connected all the time I am quite forced to use it because all the people use it and everyone is connected to this social network. It’s impossible to escape. I am always connected because I have a Smartphone so it’s quite easy to keep in touch with team people. I am already there and I am always connected - There are no multi-homing costs, I don’t have to go and long in into another platform.
  • 23. However, students agree that Facebook is not for studying, it is very distracting and discussion tracking is not convenient Facebook is not to study, it’s better to use other platforms for that. There is too many distractions and I can’t focus on doing my work properly because notifications never stop coming I consider Facebook as non-efficient and mainly customized to keep in touch with friends and share funny pictures. The tracking of the comments is horrible – you lose comments, suddenly you have like 30 comments (huge comments sometimes!)
  • 24. 2 Teamwork platforms (Evernote, Azendoo…) are not widely used because they are unknown and no one is there Convo, Assana, and Base Camp - These are really good solutions to me, and very efficient. The only problem is that people don’t know them, and everyone needs to subscribe before we can start teamwork. No one knows, when you are going to do the work, you don’t even think about them. Never heard of them.
  • 25. 2 Most suggested solution was an integration with a current platform (Facebook or Google) For me, the ideal would be an interrelation of the various platforms inside one platform already widely used by everyone – Facebook (open API) Premium version of Facebook for professional use and teamworks. Facebook with a feature to schedule appointments. Facebook with the notifications of programs such as Base Camp, Convo, Assana. Google would be more appropriate, as they already have different sections (Google Docs, Google Forms…) – could create a specific one, for instance inside Google Scholar, with all those features we are planning to provide. Some very interesting suggestions!
  • 26. 2 Some very interesting suggestions! It should have a little bit of everything but still be simple and easy to use. Adapt you business model and try to target the companies. Gantt diagram, where you have reminders. Add some Gamification for team building purposes. For example, in the beginning, when we don’t know each other very well yet, to have some kind of team work gaming. It would be also very helpful to have some kind of evaluation method. I don’t very well how, maybe the number of hours, even though this can be very misleading. Create a forum inside each fold with different topics of the group work – do not mix ideas.
  • 27. Landing Page Visit our first Landing Page!
  • 28. 2