Some ads are designed to build an image, some are written to drive readers to a website and some announce limited-time offers. via the heart and mind (thinking/feeling) irrespective of the objective (brand building or awareness or product launch etc) most marketers expect the time, money and creativity that goes into developing their advertising campaigns
Find something to say about the product. (one is rational –product related, the other is the emotional connection capturing the prospect’s heart, mind & soul)