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ADVERTISING PRACTICE THE PRINT MEDIUM
Stand out or lose out. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object]
What’s the customer take out? ,[object Object],[object Object],[object Object],[object Object]
It is important because …… ,[object Object],[object Object],[object Object]
Lost Season Finale UK
Lost Season Finale  Italy
Four Weddings Denmark
Teaser Billboard Ad Big Brother Final Season UK
Launch of first Eps of Season Finale BB.
Channel 4 season finale Big Brother
Nikita on Living UK
TV3 Lithuania : who killed mia ?
TV3 Lithuania ‘Clash of the Choirs’
HUNG SERIES LAUNCH
ESPN
Authentic wildlife doc
Authentic wild life documentaries
CNN : No story gets away
Dirty jobs : Discovery
BBC News : See both sides of the story ,[object Object],[object Object],[object Object],[object Object]
BBC News
BBC News
BBC News
BBC News
BBC News
TV3 NZ : Law and Order
Outside the TV category ,[object Object]
Smart car : placement out of context to achieve stand out.
wwf before it’s too late
Adidas : quit smoking
Canon ixus steady shot.
m&m : communication just got sweeter
Sony theatre atmosphere
Heineken : History is made in Rome Uefa championship held in the city.
Real milkshake
Let’s give birth to new ideas! Thoughts…….

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Greatads.

Notes de l'éditeur

  1. Some ads are designed to build an image, some are written to drive readers to a website and some announce limited-time offers. via the heart and mind (thinking/feeling) irrespective of the objective (brand building or awareness or product launch etc) most marketers expect the time, money and creativity that goes into developing their advertising campaigns
  2. Find something to say about the product. (one is rational –product related, the other is the emotional connection capturing the prospect’s heart, mind & soul)