This document outlines an agenda for an iOS app development training. It discusses what mobile apps are and categories of apps. It then covers the major mobile operating system players like iOS and Android. iOS in particular is discussed in more detail, including its advantages for app development like a stable OS and loyal users. The document also covers opportunities for monetizing and finding employment related to iOS app development. It provides an overview of what is required to learn iPhone app development and opportunities in the enterprise app development space.

1. iOS App Development
Training

2. Agenda
• What is Mobile App ?
• Market Players
• Introduction to iPhone
• Why iPhone ?
• Advantages of iOS
• Monetization Opportunities
• Employment Opportunities
• Learning iPhone App Development
• Enterprise App Development
• Q & A

3. What is Mobile App?
• Smartphone users are estimated to be around 65%.
• Mobile App is a Software Application designed
specially for smartphones and other mobile devices.
• Mobile Apps enhances the use of Smartphones.
• Smartphone Apps can be downloaded from any
relevant app store.

4. Categories of Apps
 Games
 Books
 Kids
 Business
 Catalogues
 Finance
 Food & Drink
 Health & Fitness
 Medical
 Music
 Navigation
 Entertainment
 Education
 Lifestyle
 News
 Photo & Video
 Productivity
 Reference
 Social Networking
 Sports
 Travel
 Utilities
Weather

5. Market Players
• Current app ecosystems
iOS Apple
Android Google
Windows Microsoft
• Current market share
iOS 32.5%
Android 61.9%
Others 5.6%*
*Source:http://www.kantarworldpanel.com/global

6. Market Players
• No. of Smartphones sold by Android are high in
figures but, users of Apple are more loyal and report
better user experience.
• Also, Apple iPads hold the dominance over tablet PC’s
user market (around 55%)*.
*Source:http://www.kantarworldpanel.com/global

7. • iPhone sales increased in India by 55% in 2013-14.
• Apple claims selling 35.2 million iPhones in last quarter, a rise of
nearly 13% from the same period a year earlier.

8. Introduction to iPhone
• iPhone is a product of Apple Inc.
• Apple Inc. (found in 1976 by Steve Jobs, Steve Wozniak &
Ronald Wayne) is an American technology company,
headquartered in Cupertino, California.
• Apple’s iOS is the mobile operating system of iPhone.
• First generation iPhone was released on June 29, 2007.
• There are 7 generations of iPhone models and 6 major releases
of iOS.
• iOS 8 is in its beta phase and will be released later this year
with enhanced new features.
• Latest Preview for iOS 8 beta 5 (12A4345d) was released
August 4, 2014.

9. iPhone Evolution

10. Why iPhone
• Mobile app market is expected to reach 108 Billion download hits
by 2017.
• Opportunity for independent developers to publish their own apps.
• Brings out innovative ideas to market.
• No middlemen are required to do Business.
• Generates passive income and 30% of sale revenue goes to
developers.
• Release of new apps everyday.

11. Performance Chart of iPhone
• The result was generated by BrowserMark based on the
Performance of iPhones.
• New generation iPhones have remarkably higher performance
compared to the first generation iPhone.

12. Advantages of iOS
• Stability of the mobile OS
• Single release in a year
• Loyal Users.
• No age limit for app development.
• Quality of apps developed.
• App Approval is Strict.
• Hardware Quality.
• Efficient app development/profiling tools.
• Developing apps for single device/size. As,
o Fragmentation of Android.
o No standardized device size /
specifications.

13. Monetization Opportunities
 Direct app sales
 In-App purchases
 iAds
 In-house apps
 Enterprise apps

14. Employment Opportunities
 Currently, one of the most wanted domains is
Mobile app development.
 Lot more innovations are about to come.
 For Professionals and Fresher's:
 Better job opportunity.
 Emerging Scope in the market.
 Higher demand and compensation.
 Opportunity to innovate.
 Low turnaround time for an app
development compared to other software.

15. Average Comparison of Salary
*Source: http://www.simplyhired.com

16. Learning iPhone App Development
• iPhone App development requires:
‒ Macbook with Xcode.
‒ iPhone / iPad for testing.
‒ Objective C knowledge.
• Who can learn iPhone App development?
‒ Anyone with programming awareness.
‒ Knowledge of OOPs concepts will help.

17. Enterprise App Development
*Source: http://www.forbes.com

18. Enterprise App Development
*Source: http://www.forbes.com

19. Q & A