PS: I love you - Ativar Portugal
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Presented at Microsoft's 'Ativar Portugal' conference.
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PS: I love you - Ativar Portugal
- 1. © comOn PS: I love you.
- 2. © comOn Launched in July 1996. (feeling old?)
- 3. © comOn “PS: I love you. Get your free e-mail at Hotmail” Reached 1 million users in 6 months.
- 4. © comOn They got loved back.
- 5. © comOn Internet users in December 1997 – 70 million User share in December 1997 – 17,14% Source: IDC, Internet World Stats.
- 6. © comOn
- 7. © comOn If Hotmail made it today... In December 2014 – 527 million – 7.3% of the world’s population In 18 months.
- 8. © comOn With a signature.
- 9. © comOn SAY REMARKABLE… ONE MORE TIME!
- 10. © comOn Love helps growth.
- 11. © comOn Love helps all the time. Having ideas. Starting a company. Selling our vision.
- 12. © comOn Even before “Growth Hacking” became a buzzword.
- 13. © comOn The world sucks for startups.
- 14. © comOn Limited resources. Little marketing experience. No brand equity. Extreme uncertainty. Fierce competition.
- 16. © comOn Self-centered. Style over substance. Expensive. Buy users. Slow.
- 19. © comOn We fight for the same love.
- 20. © comOn To win, we need love to come our way.
- 21. © comOn Because user’s love means traffic, engagement, purchases, loyalty, referrals.
- 23. © comOn Success* Read something Have an idea MVP Launch Overnight success *as they say it happens
- 24. © comOn Read something Have an idea MVP Launch Network Work like crazy Fail a lot Life happens Fail again Overnight success (to everyone not watching) Success* *what really looks like
- 25. © comOn AAARRR aka Pirate Metrics, By Dave Mcclure Acquisition Activation Retention Revenue Referral
- 26. © comOn AAARRR aka Pirate Metrics, By Dave Mcclure Acquisition Activation Retention Revenue Referral X -10x -10x -10x Y
- 27. © comOn AAARRR aka Pirate Metrics, By Dave Mcclure Pick up lines First date Dating Married Kids Acquisition Activation Retention Revenue Referral
- 28. © comOn Everybody has to be very creative to grow. But startups are faster and leaner than established companies.
- 29. © comOn “You never stop as a growth hacker. Facebook still has a growth team and they have a billion users.” Blake Commagere, Founder, Mediaspike
- 30. © comOn “In the absence of big budgets, startups learned how to hack the system to build their companies.” Micah Baldwin, Founder, GRAPHIC.LY
- 31. © comOn “Growth Hacking is more of a mindset than a toolkit” Aaron Ginn, Head of Growth, Stumbleupon
- 32. © comOn Creative Engineering & Automation Data Analytics & Testing Growth Hacking.
- 33. © comOn But tips and tricks on their own fall short. We need to make them our own.
- 34. © comOn Growth hacking can become what it’s not supposed to be. A “box”.
- 35. © comOn Zeitgeist What we do well The right time and context The creativity engine Killer ideas.
- 36. © comOn Killer ideas get you to the next zero. From 10,000 to 100,000 to 1,000,000.
- 37. © comOn Cases.
- 38. © comOn 1. Nobody watches TV anymore.
- 39. © comOn Cases.
- 40. © comOn What we do well: Video and crazy ideas.
- 41. © comOn Zeitgeist: Fail videos.
- 42. © comOn The right time and context…
- 43. © comOn
- 44. © comOn Results?
- 45. © comOn 2. There’s nothing new in sponsorship.
- 46. © comOn
- 47. © comOn What we do well: Video, promo and activation and crazy ideas.
- 48. © comOn Zeitgeist: Soccer. It’s Portugal…
- 49. © comOn The right time and context… Until Benfica was down by three.
- 50. © comOn Results?
- 51. © comOn Make it your own. Hack everything you can find.
- 52. © comOn Without love, there's no sustainable growth. Having ideas. Starting a company. Selling our vision.
- 53. © comOn PS: I love you.
- 54. © comOn PS: We love you.
- 55. © comOn PS: We love you. Only black and purple capsules please.
- 56. © comOn Let’s go get that next zero.
Notes de l'éditeur
- É verdade para as plantas. Para os seres humanos e também para as startups.
- Começando por um exemplo emblemático.
- Começando por um exemplo emblemático. Criar slides
- Começando por um exemplo emblemático. Criar slides
- Love helps creativity, courage and a lot of other things.
- É verdade para as plantas. Para os seres humanos e também para as startups.
- Não vos vou melgar com branding apesar de acreditar nisso. Se quiserem podem vir dormir a sesta depois do almoço enquanto falo meia hora sobre o assunto.
- Compared to established companies
- Compared to established companies
- Self centered in a user centered market.
- É verdade para as plantas. Para os seres humanos e também para as startups.
- É verdade para as plantas. Para os seres humanos e também para as startups.
- E é de amor que vamos falar hoje.
- AAARRR aka Pirate Metrics
- AAARRR aka Pirate Metrics
- Chinese population.
- And we don’t have the baggage that established companies have.
- We could also call it Modern Marketing Or simply good marketing.
- Very Dawinian.
- We could also call it Modern Marketing Or simply good marketing.
- A unique mix of art and science, engineering and marketing, data science and product management. And, sometimes, not giving a fuck.
- We could also call it Modern Marketing Or simply good marketing.
- Phones out: This is the slide! Spirit of the age or spirit of the time.
- Moreso than tips and tricks.
- Moreso than tips and tricks.
- More people watched Kimmel, got to a younger generation, hacked the internet at it’s own game.
- Moreso than tips and tricks.
- Moreso than tips and tricks.
- 17m view in 72 hours and 300k shares. Pelé + Klinsmann. Emirates wants to do it in the other 6 clubs it sponsors.
- Even tactics done by established businesses
- Don’t repeat, understand.
- We are growth hackers in a lot of ways. And available to help. For free…
- We are growth hackers in a lot of ways. And available to help. For free… Unless you’re uniplaces or farfetch.
- Moreso than tips and tricks.