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The 21st Century owes much to our pioneers, many 
who have helped to shape they way we live today…

• Albert Einstein – Pioneer of Science

• Martin Luther King jr – Pioneer of Human Rights

• Johann Gutenburg – Pioneer of Printing

• Ben Franklin – Pioneer of Electricity

• Wright Bros – Pioneers of Flight
Pioneer Thinking™ Strategies

These Pioneers….
   • Had ‐ vision, imagination, dreams
   • Were – driven to discover
   • Had – confidence to trust their vision and dreams
   • Were – pathfinders, trendsetters not followers
   • Had – A ‘can do’ attitude 
The great pioneers of the 1800’s helped to establish the 
richest nation on the planet.

                       “To different minds, the same world is hell, and a heaven "
                                         Ralph Waldo Emerson
What discoveries could you uncover by incorporating 
these attributes into your organisation?

What marketing breakthroughs lay undiscovered? 

What could our team achieve with the right thinking?

           ‘One of the greatest discoveries a man makes, one of his great surprises, is to find he can 
                                     do what he was afraid he couldn't do.’ 
                                                  Henry Ford 
Pioneer Thinking™ Strategies
Have you ever asked these questions?

    • Why aren’t my staff productive?
    • Why isn’t my organisation creative?
    • What is blocking the organisational change?
    • Why aren’t my staff turned on by their work?
    • Why is my business development stagnating?
    • Why are my staff constantly at odds with each other?
    • Why can I attract new customers but unable to build 
      relationships with existing ones?


             ‘To different minds, the same world is hell, and a heaven ‘
                               Ralph Waldo Emerson
A commitment to improved                       
performance leading to behavioural                      
  & cultural change using Pioneer 
       Thinking™ strategies & 
         business theories.
Pioneer Thinking™ Strategies – the answers…
By learning to identify and then cultivate your team’s “thinking styles” and 
 then harnessing their collective energy, the organisation starts to unlock 
                              the barriers to….
                   Strategy ‐ Productivity – Creativity in business.
The benefits of utilising the human assets of your organisation help you to 
understand your customers, improve teamwork and the bottom line. 
    • Learn how to tap into the talents of your organisation’s visionaries 
      and communicators in‐order to blossom in times of chaos.
    • Develop breakthrough insights to improve the way the organisation 
      is managed and lead.
    • Create a positive climate for ongoing creativity and change.
    • Positively impact on the levels of staff morale.  

          ‘Man’s mind once stretched by a new idea, never regains it’s original dimensions.’
                                   Oliver Wendell Holmes, Jr.
What is a Pioneer Thinking™Programme?
Pioneer Thinking™ is a programme focused on helping your 
organisation to discover new creative solutions to future business 
growth and profit leading to long term behavioural and cultural 
changes.
Incorporating well founded team thinking and business models the 
programme is based on a series of consultative meetings designed to 
identify and harness the ‘thinking power’ within the organisation. We 
then work with this ‘thinking power’ to challenge your current 
thinking, propositions and operations. 
Having challenged the ‘here and now’ the Competitive ADDvantage™
team then help and support you to create a new set of strategic 
outcomes along with a project journey map and action framework 
designed to implement the new solutions. This is achieved via a                  
series of focused workshops. 
What is a Pioneer Thinking™ Programme?
Every Pioneer Thinking™ programme starts by establishing where 
you are now and creates a journey map and an action framework 
focused on developing strategic outcomes.
We help you to establish and brief your ‘Thinking Project Teams’ 
to unlock barriers to strategy,  productivity and creativity.
The Competitive ADDvantage™ ‘Pioneer Team’  help create and deliver a 
series of focused workshops and then support your team through the 
implementation phases of the Pioneer Thinking™ programme.
    • Creating an uncontested market space – [initial half day workshop]
    • Making the competition irrelevant – [half day workshop]
    • Creating and capturing new demand – [half day workshop]
    • Breaking the value‐cost trade‐off – [half day workshop]
    • Aligning the whole system of your organisations activities in       
     pursuit of differentiation and low cost – [half day workshop & ongoing activity]
Pioneer Thinking™ Programme
                      Journey Map 

Initial Meeting to     Define Journey                                                   Establish & Brief 
                                                    Introduce ‘Pioneer 
 explore current       Map & Action                                                     ‘Thinking Project 
                                                          Team’
      position          framework                                                            Teams’




                                                                                       Review objectives 
Deliver strategic     Map and monitor                 Develop ongoing 
                                                                                        and outcomes 
  workshops              progress                     Comms updates
                                                                                           achieved




                                 ‘The competitor to be feared is one who never bothers about you at all, but 
                                           goes on making his own business better all the time.’
                                                                  Henry Ford
Developing a Pioneer Thinking™ culture…
To start exploring the benefits of Pioneer Thinking ™ in your 
organisation we set up an initial discussion to review your current 
position and establish if it is time for change?
We outline how Pioneer Thinking™ will focus on developing 
continuous improvement and we appraise the potential outcomes 
of any programme versus your current position.
We help you to create your Pioneer Thinking™ programme by 
helping you to define and create your own solutions. 
The Competitive ADDvantage™ ‘Pioneer Team’                               
                                                             Old                New
                                                          Strategy            Strategy
help you to implement the programme and provide                                   
ongoing support and monitoring throughout.  
                                                                                     Old               New
 ‘You can’t solve a problem on the same level that it was created. You have to    Structure          Structure
                rise above it  to the next level.’ Albert Einstein


                                                                                   Old    Old       OldNew
                                                                                  CultureCulture   Culture
                                                                                                      Culture
Pioneer Thinking™ Strategies 
  a programme developed by Competitive ADDvantage™ …

Competitive ADDvantage™ deliver each Pioneer Thinking™ programme 
to a defined outcome and agreed budget.
We’ll help to identify any funding grants that might be available to you.
We provide a Competitive ADDvantage™ Welcome Pack designed to 
provide you with information about the programme and full contact 
details of those involved in supporting you.
All programme portfolios – with Action Framework & Plans etc. included
Ongoing consultancy via telephone or email
Pioneer Thinking™ Programme…                 
                      interested to learn more?

To contact Competitive ADDvantage™

Mobiles:     Kelvin J Smith:  +44 [0] 7808 062009
       Mike Willoughby:  +44 [0] 7595 496847

Email: kelvin@competitiveaddvantage.co.uk
       mike@competitiveaddvantage.co.uk

Web:  www.competitiveaddvantage.co.uk

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