2. Business plan: Part I
Product/Service Definition
– Product/Service description
– Customer benefits
– Technological issues & IPRs
3. Business plan: Part II
Market and competition
– Definition of the target market
– Market Analysis
– Competition Analysis
– Positioning
– SWOT
4. Business Plan: Part III
Marketing
– Marketing Strategy
– Differentiation
– Market entry strategy
– Communication strategy
5. Business Plan: Part IV
Business model and Organisation
– Business model
– Organisation
– Team
– Opportunities and risks
6. Business Plan: Part V
Financial Planning
– Profit & Loss
– Liquidity
– Financing
7. Case 1: Embedded advertisement
• Watch: product placement
• Click: select product of interest in digital video by
clicking on it and get multimedia information
(embedded advertisement). Requires automatic
generation of hotspots in every frame through
object tracking.
• Buy: order product through a web shop
8. Hypervideos
● Adding informations to objects in videos
● Text, images, hyperlinks etc.
8
9. Challenge: Fast & automatic creation
through robust object tracking
9
10. Technology: Video editor for object tracking
– Load the video
– Select the object(s) to be
tracked
– View the results and eventually
select new objects or do
corrections
– Add the content for the
interactive tags
– Export the results as interactive
videos
11. Technology: Video editor for object tracking
Competitive advantage of the tracker based
on research results at DFKI
• High robustness to appearance
change, occlusion and strong
motions
• The object does not need to
be rigid, i.e. people tracking
13. Deployment: final video
Watch Click Buy Product Web-site
• Tags and meta-data are encoded as video for standard Flash-
players
• Reporting statistics about clicks
14. Case 2: Customised fashion e-
commerce
3D avatar
garment
design
kinect
virtual try-on body scan
share
16. Depth Camera
• 18 million Kinect already sold!
• 66 million Xbox
• 40 million online users
• Microsoft announced Kinect
for PC and commercial-use
(CES 2012)
• Competitors offer products as
well, e.g. Xtion from ASUS!
17. Kinect body scan
A single camera but a full body scan!
Single Kinect + Laptop
Set-Up Kinect‘s images
21. Case 3: Content based video search for the
automatic identification of critical situations
CCTV Video Surveillance
System 1
Video AVISTO
Search System
distributed
search
Operator
Distributed
Surveillance and
Search
....
CCTV Video Surveillance
System n
Video
Search
Web-Cam
alarm
personnel
• Service Center
• Security Guards
operating • Service Technician
on place • Ambulance
ICT
22. Critical Situations
The system can be trained to identify any critical
situation:
• “abandoned suitcase”
• “vandalism”
• “intrusion”
• emergency cases with injured persons
23. System overview
an image analyser extracts macroscopic indicators, such
as objects, movement, filling level and concentration
indicators
a situation analyser automatically identifies situations by
combining the extracted indicators to search patterns
automatic refinement of search patterns by analysing
subsequent searches for similar situations
explicit specification of situations to be searched for
identifying of past events related to criminal activity or
security relevant incidents
24. Benefits
• Increase of objective and subjective security
• Self-learning
• Early identification of potentially critical
situations
• Integration into workflow
• Indexed archiving, prevention of erasing
critical sequences
• Statistical reporting
25. Case 4: Telepresence
Realistic simulation of walk-through experience
in remote places
Combination of:
• 360 camera
• 3D site reconstruction software
• Walk trough hardware in Dome
28. Case 5: Kinetic Jacket
A wireless sensor network integrated into a garment that is worn by
the user, which combined with the physical activity visualization
and patient feedback software constitutes a motion tracking
system.
From the continuous stream of motion data single repetitions of a
given exercise motion are extracted and compared to a reference
motion, evaluating the execution in terms of amplitude, velocity
and smoothness.
A digital exercise trainer provides a selection of remotely
programmable customised exercises, guides the user and controls
the exercise technique by providing feedback on the way the
exercises are performed.
The motions of the user are visualized through a virtual avatar.
33. Case 6:Mobile AR for tourism
Target images, when detected by the smart
phone application, will trigger actions that will
impose or lead to further information.
By pointing their smart phone on these images
tourists will be able to inspect multimedia
material overlaid on the camera image.
36. Functionality
A mobile application for android smart phones (client) that will recognise the
target images, when the camera of the mobile is focussing on them and
impose the overlays
• Interaction: this module interprets all user interaction, basically screen
touch input
• Tracking: the detection, position and orientation of a target image is
computed with help of image analysis. The main issue is real-time
capability and tracking stability.
• 2D/3D Visualization: the visualization of the video image and the virtual
augmentation will be done using standards such as opengl es, supported
by android.
A web based content management system (server) that will allow the input
and management of all target images and the corresponding action
multimedia information. Target images can be added and edited by the
operator of the system as entries, together with the corresponding action
data (images, videos, links to websites, etc.). Every time the app on the smart
phone detects one of the target images, it overlays the relevant action data.
