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Rural segmentation

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Partha Chatterjee
Partha Chatterjee

The presentation deals with the segmentation, targeting and positioning in rural markets

FormationBusinessActualités & Politique
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MODULE 5 SEGMENTING, TARGETING, POSITIONING AND PRODUCT STRATEGY PRESENTED BY PRAVEEN PRABHU AND PARTHA SARTHI CHATTERJEE
Introduction ,[object Object],[object Object],[object Object]
Segmenting, Targeting and Positioning. Decision Actions Segmenting ,[object Object],[object Object],Targeting ,[object Object],[object Object],Positioning ,[object Object],[object Object],[object Object]
Segmentation ,[object Object],[object Object]
Segmentation ,[object Object],[object Object],[object Object]
Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmentation ,[object Object],[object Object],[object Object]
Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmentation Basis of Segmentation
 
Targeting ,[object Object]
Targeting ,[object Object],[object Object],[object Object],[object Object],[object Object]
Targeting ,[object Object],[object Object],[object Object]
Targeting ,[object Object],[object Object],[object Object]
Targeting ,[object Object],[object Object]
Targeting ,[object Object],[object Object]
Positioning ,[object Object]
Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Positioning ,[object Object],[object Object],[object Object]
Product Strategy ,[object Object]
Product Strategy Marketing Mix Challenges 4Ps (Tools) 4As (Challenges) Product Acceptability Price Affordability Place Availability Promotion Awareness
Product Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]

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Rural segmentation

  • 1. MODULE 5 SEGMENTING, TARGETING, POSITIONING AND PRODUCT STRATEGY PRESENTED BY PRAVEEN PRABHU AND PARTHA SARTHI CHATTERJEE
  • 2.
  • 3.
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  • 5.
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  • 14. Segmentation Basis of Segmentation
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  • 26. Product Strategy Marketing Mix Challenges 4Ps (Tools) 4As (Challenges) Product Acceptability Price Affordability Place Availability Promotion Awareness
  • 27.
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  • 30.