This presentation is about the creative brief in advertising, USP's of USA from selling point of view.

3. Mode of advertisement
Newspaper
Magazines
Internet
Outdoor Advertising
Television

4. Size required
Newspaper Magazines Internet Outdoor Television
Advertising
• National • Travel • voyage and
• Regional • Fashion • Websites • Billboard travel channels
• Direct mail • Bus Poster • 35 sec. TVC

5. Role of Communication
Introduction
Brand
awareness
Role of
communication
Brand
Excitement
Increasing
Sales

6. U.S.P

7. S.M.P
One Many
Country Cultures

8. Support

9. Target
Audience
Students
Interested in vacation travel
Families

10. Tone

11. Mandatories

12. Deadline

14. Print Advertisements
USA