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SOCIAL MEDIA SITES
& Interreligious Understanding
2006 TIME MAGAZINE
  Person of the Year
The Social Media “Revolution”




Source                   Public
The Social Media “Revolution”




Source                         Public


         Media as Gatekeeper
The Social Media “Revolution”




Source                         Public


         No more Gatekeepers
“Everyone has a voice now”
“Everyone has a voice now”
A VOICE FOR EVERYONE
The drawbacks
A VOICE FOR EVERYONE
The drawbacks
"Why do they not respect us?" asked Jamal. "We do not burn
their Christian books, so they need to understand that the
Qur'an is our most holy book."                  - The Guardian
One extremist with 50 followers & a voice shapes their view of
Christianity. We see these pics & they in turn shape our view
of Islam.
More drawbacks:
More drawbacks: Birds of a feather flock together
More drawbacks: Birds of a feather tweet together
           “narrowcasting”, “echo chamber”
3
SITES Dialogue
Interreligious
               FOR
Purpose-Specific Sites:




General Sites:                         News Sites:
Purpose-Specific Sites:



                  Echo-chamber?


General Sites:                         News Sites:
Purpose-Specific Sites:



                         Echo-chamber?


       General Sites:                         News Sites:



Echo-chamber?
Purpose-Specific Sites:



                              Echo-chamber?


        General Sites:                           News Sites:



Echo-chamber?
Personal branding pressures
Purpose-Specific Sites:



                              Echo-chamber?


        General Sites:                           News Sites:



Echo-chamber?                            Greater intolerance in
Personal branding pressures              comments section
1,950
Responses
1,950
                     Responses



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Comments disabled each time
Comments disabled each time
WHY DOES INTOLERANCE
seem to thrive on news site forums
“   When people can be territorially
    separated, the question of
    hatred becomes lessened.
    - Clay Shirky            “
Greater levels of religious and cultural intolerance
because we are forced to share the same virtual space?
“   Generally speaking, the tribalism
    we see in the physical church,
    and even in Christian events and
    festivals, is less pronounced in the
    twitterverse.
                   “         - Martin Saunders
“   Generally speaking, the tribalism
    we see in the physical church,
    and even in Christian events and
    festivals, is less pronounced in the
    twitterverse.
                           “ - Martin Saunders


     Physical borders:   Shared Virtual Space:
         Tribalism           Greater Unity
“   Generally speaking, the tribalism
    we see in the physical church,
    and even in Christian events and
    festivals, is less pronounced in the
    twitterverse.
                           “ - Martin Saunders


     Physical borders:   Shared Virtual Space:   Only in intrareligious
         Tribalism           Greater Unity            discourse?
Encouraging Civil Dialogue
TIPS FOR ORGANIZATIONS
Encouraging Civil Dialogue
TIPS FOR ORGANIZATIONS
• Set tone with a code-of-conduct
• Moderate comments
• Direct the conversation
  • Use questions/prompts
  • Add commentary to links
Example Code-of-Conduct
Example Code-of-Conduct
Using Civil Dialogue
IN YOUR INTERACTIONS
Using Civil Dialogue
IN YOUR INTERACTIONS
• Use the social web to educate yourself
• Listen before you speak
  • Check accuracy of perceptions
• Recognize differences
• Confront stereotypes
  • We rely on them more online
CREDITS
         Dr. Corinne Weisgerber
          St. Edward’s University

Blog: http://socialmediaprclass.blogspot.com
      Email: corinnew@stedwards.edu
              Twitter: @corinnew

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Social Media & Interreligious Understanding