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A Single Search Box For
Your Phone
(and other screens)
Kevin Beswick & Cory Lown
NCSU Libraries
TRLN Annual Meeting - July 2014
2007 2009 2011
Increasing traffic to mobile site
Frequent mobile site activities
Mobile site not meeting all needs.
14% of people redirected to the mobile site
opted to switch back to the desktop site.
What they did next… Search
Search 51%
Reserve a room 12%
Hunt Library Info 6%
Library Hours 5%
Journal Title
Lookup/Search
3%
everything else... 22%
Context
● Evidence of increased mobile traffic
● Search a popular activity from mobile
● When mobile site failed, desktop search was
the most frequent next step.
Opportunities
● Get out of the business of building and
maintaining separate mobile/desktop
versions of apps
● Rethink single search based on years of
usage data
● Apply responsive design to single search for
use on phones, tablets, laptops, desktops.
● Re-architect the search application using a
modern web application framework
Desktop Single Search Usage
Mobile usage is different
Stratified Typeahead
Examples in the Wild - Twitter
Examples in the Wild - LinkedIn
Stratified Typeahead in QuickSearch
Stratified Typeahead in QS (Mobile)
QuickSearch Typeahead Result
Categories
● Known result types - Best Bets, FAQs,
Spaces
○ A click will lead directly to content
● Search suggestions - drawn from TRLN
catalog typeahead
○ A click will lead to search results page
● Content types very easily interchangeable
Why Stratified Typeahead in
QuickSearch?
● Makes searching even quicker
● We think it is cognitively easier to
understand results if they are pre-organized
into categories
○ Similar to the existing categorized design of
QuickSearch
● Encourages exploration of other content
types, resources
Typeahead & Problems Introduced
by Responsive Design
● Above / Below the Fold
○ Provides a view of result types that may appear
lower on the search results page
● Improves mobile device experience
○ Saves typing time
○ Allows users to access specific content faster
without loading a search results page
Typeahead User Research
● Usability testing conducted on the typeahead
feature before launching
● Users liked that it saved them time, was
easy to use, and quick to respond
● Reordered content types based on user
feedback
● Also uncovered several smaller issues that
were able to be fixed before launch
Early Typeahead Usage Stats
Early Typeahead Usage Stats
Next Steps for QuickSearch
● Observe Fall semester usage, compare to
previous usage data
○ Explore opportunities for improvement
● Apply machine learning principles to predict
how result categories should be arranged on
the search results page
Thank You
Cory Lown <cory_lown@ncsu.edu>
Digital Technologies Development Librarian
NCSU Libraries
Kevin Beswick <kevin_beswick@ncsu.edu>
NCSU Libraries’ Fellow

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Single Search For Your Phone - Presented at TRLN Annual Meeting 2014

  • 1. A Single Search Box For Your Phone (and other screens) Kevin Beswick & Cory Lown NCSU Libraries TRLN Annual Meeting - July 2014
  • 3. Increasing traffic to mobile site
  • 4. Frequent mobile site activities
  • 5. Mobile site not meeting all needs. 14% of people redirected to the mobile site opted to switch back to the desktop site.
  • 6. What they did next… Search Search 51% Reserve a room 12% Hunt Library Info 6% Library Hours 5% Journal Title Lookup/Search 3% everything else... 22%
  • 7.
  • 8. Context ● Evidence of increased mobile traffic ● Search a popular activity from mobile ● When mobile site failed, desktop search was the most frequent next step.
  • 9. Opportunities ● Get out of the business of building and maintaining separate mobile/desktop versions of apps ● Rethink single search based on years of usage data ● Apply responsive design to single search for use on phones, tablets, laptops, desktops. ● Re-architect the search application using a modern web application framework
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Mobile usage is different
  • 17. Examples in the Wild - Twitter
  • 18. Examples in the Wild - LinkedIn
  • 19. Stratified Typeahead in QuickSearch
  • 20. Stratified Typeahead in QS (Mobile)
  • 21. QuickSearch Typeahead Result Categories ● Known result types - Best Bets, FAQs, Spaces ○ A click will lead directly to content ● Search suggestions - drawn from TRLN catalog typeahead ○ A click will lead to search results page ● Content types very easily interchangeable
  • 22. Why Stratified Typeahead in QuickSearch? ● Makes searching even quicker ● We think it is cognitively easier to understand results if they are pre-organized into categories ○ Similar to the existing categorized design of QuickSearch ● Encourages exploration of other content types, resources
  • 23. Typeahead & Problems Introduced by Responsive Design ● Above / Below the Fold ○ Provides a view of result types that may appear lower on the search results page ● Improves mobile device experience ○ Saves typing time ○ Allows users to access specific content faster without loading a search results page
  • 24. Typeahead User Research ● Usability testing conducted on the typeahead feature before launching ● Users liked that it saved them time, was easy to use, and quick to respond ● Reordered content types based on user feedback ● Also uncovered several smaller issues that were able to be fixed before launch
  • 27. Next Steps for QuickSearch ● Observe Fall semester usage, compare to previous usage data ○ Explore opportunities for improvement ● Apply machine learning principles to predict how result categories should be arranged on the search results page
  • 28. Thank You Cory Lown <cory_lown@ncsu.edu> Digital Technologies Development Librarian NCSU Libraries Kevin Beswick <kevin_beswick@ncsu.edu> NCSU Libraries’ Fellow