Raymund Magdaluyo's Talk last August 19, 2015 at DINE Philippines - Pampanga.

2. 11th
year on September 16 2015 (‘National Boodle Day’).
32 stores and counting nationwide.
Innovated the Filipino casual grill dining experience by creating and bringing to the market
the original Boodle Feast.
Promoting an extreme seafood bonding experience by sharing island-inspired seafood
eaten directly from the same banana leaf-lined boodle tray – a truly unique Filipino-style
celebration!
Beach-inspired store ambience.
Owning the concepts of ‘Seafood Bonding Extreme!’ and ‘The Original’ with the
Seafood Island Boodle Feasts!
Opened its first branch in 2004 in Market, Market! Taguig City
2

3. Boodle Feasts
Tali Beach Jomac Boodle
Island Sinugba Espesyal Garlic Seafood Delight
Mt. Apo
Meaty Madness
3

4. Boodle Feasts
Davao Gulf Chang’s China Chow
Dagupan Festival Dapitan’s PrideBoracay Feast
Vigan
4

5. Live Seafood! Fresh Catch!
5

6. Menu

11. Camp John Hay, Baguio
Harbor Point,
Subic
Marquee Mall, Pampanga
Alabang Town Center
Araneta, Cubao
Eastwood
Ayala Terraces Fairview
Abreeza,
Davao
Ayala,
Cebu
Northpoint, Bacolod
Centrio Mall, Cagayan de Oro SM General Santos
Mall of Asia
Market Market,
Taguig
Robinsons Galleria
Robinsons Magnolia
SM Manila
SM Marikina
SM Southmall, Las Piñas
UP Technohub
Trinoma
SM Lipa Batangas
Solenad 3, Nuvali
Biñan, Laguna
Rainforest, Cebu
Venice Piazza, McKinley
Amigo, Iloilo
Atria,
Iloilo
Serin Tagaytay
Imus, Cavite
11
Ecoland,
Davao
SM North EDSA

12. Upcoming Branches in 2015
NLEX Petron
Marilao
SM Seaside City
Cebu
SM City Iloilo
McKinley
Exchange
SM Taytay
The District
Dasmarinas
Limketkai
Cagayan de Oro
Plaza 150
Ayala Circuit Makati

13. Stores
Atria, Iloilo (2015)
Venice Piazza, McKinley Hill (2014) Serin Mall, Tagaytay (2015)
Market, Market! Taguig (2004)
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14. Stores
Northpoint, Bacolod (2013) Centrio, Cagayan de Oro (2012) Abreeza, Davao (2011)
Robinsons Magnolia (2012) SM By the Bay, MOA
(2011)
UP Ayala Technohub
(2009)
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15. Learnings!
• TURNING PROBLEMS
TO OPPORTUNITY
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16. Learnings!
• BUILDING A CONCEPT
INVOLVES “MULTI-
SENSORY BRANDING”
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17. Learnings!
• YOU NEED ONLY YOUR
MIND TO START A
DREAM, BUT A
COMMUNITY TO MAKE
IT REAL
17

18. FEEDING AND SERVING THE
COMMUNITY…
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19. Batang-Tri Grassroots Program

20. Purchase a Jomac
Boodle (P1,450) and
P300 will be given to
the Grassroots program
to buy 100 road bikes
and provide other
needs for the program.

21. 21

22. 17 years of Red Crab-bing

23. 23THIS IS my mom 

24. THAT’S
Me 

25. How do we push ‘Cabalen
Concepts?’
25

26. By Reservations Only – Denlim!!
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27. Food Tourism Vanguards
Bale Dutung! Everybody’s Café!
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28. “BISTRO-ing Pampango-Filipino Cooking”
Chef Gene Gonzalez & Group! LJC Group, Abe’s!
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29. Definitely Scalable: FIESTA LAMON at MERIENDA
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30. Cabalen Sweeth Tooth – Ripe for Ph Expansion??
Ala Crème! TOLLHOUSE!
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31. BETTER THAN “COUNTERPARTS?”
LA BAKESHOP! PERFECT LOAF!
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32. 32
“PACKAGING” and POSITIONING

33. 33
CREATE UNIVERSAL DINING
EXPERIENCE

34. 34
EXECUTE UNIVERSAL FLAVORS,
EASY ON THE EXCESSIVE

35. 35
BUILD REAL, SCALABLE
COMPETITIVE EDGE

36. 36
NO TO CLONING STRATEGY,
CREATE UNIQUE CONCEPTS

37. DACAL A SALAMAT!!!