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Understanding (Social) Media
         Dr. Alec Couros
          ECOO 2009
What are the big changes in media?




Early Day of PC in Schools   Today’s Social/Mobile Reality
Offensive Content
What Is Considered Offensive?
1966
1971
1991
1996
2006
http://www.dogpile.com/info.dogpl/searchspy
Youtube TOS or Rap Video Tutorial?
Is it ever possible to filter ‘offensive content’?

 Do our attempts at control do more harm
               than good?

  What is the role of schools in preparing
             (digital) citizens?
Misinformation,
Scams, Hoaxes.
Swiss Spaghetti Harvest
Swiss Spaghetti Harvest
The evaluation of web sources often employ
 the following criteria: authority, currency,
       accuracy, objectivity, coverage.

What are the limitations of these criteria with
regards to the emerging flow of information?
Viral Videos/Memes
http://mediagirl.org/node/1535
Safety & Cyberbullying
http://www.famouspictures.org/mag/index.php?title=Star_Wars_Kid
•Sexual predation on minors is a concern, is a
phenomenon that existed before the Internet,
but is overhyped by the media.
•Bullying/harrassment most frequent threats
faced by minors both online & offline.
•Internet increases availability of problematic
content but does not always increase minors’
exposure.
•Risk profile & factors for minors made up of
many psychosocial factors including family
dynamics.
Hate, Racism,Violence
2008
“Some of the comments on
           Youtube make you weep for the
            future of humanity, just for the
             spelling alone, never mind the
             obscenity and naked hatred.”
@leverus
                     (Lev Grossman)
How should educators ‘deal with’ all of the
hate & racism on Internet & social media sites?
Social Network Services
A Connected Reality
A Connected Reality
Social Networks
•   redefine communities,
    friends, citizenship,
    identity, presence, privacy,
    publics, geography.
•   enable learning,
    communication, sharing,
    connections, collaboration,
    community.
•   networks formed around
    shared interests & objects.
Shifts in Education
                                           Group growth
   Individual growth




  Objectivism
                       Cognitivism
                                     Constructivism
(Leinonen) (Schwier)                     Social Learning
Each technology
    creates a new
    environment.

 The old environment
 becomes content for
the new environment.

 The effects of media
come from their form
  not their content.
Social Network Services are not going away
anytime soon. How should school districts and
classrooms approach better understanding and
     utilizing these services with students?
Civic/Political/Cultural
     Engagement
We are entering a period of ubiquitous access
  to technology & many available social tools.
   How do we proceed into the knowledge
economy without better understanding media?

   How do we continue the conversation?
Contact:
email: 
 ouros@gmail.com
       c
twitter: @courosa
skype: aleccouros
blog: couros.ca
Media Literacy - ECOO 2009

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Media Literacy - ECOO 2009

Notes de l'éditeur

  1. This cover has been called the most controversial of all time. The related article concerned the “death of god movement” that had sprung up in the 1960’s. The cover and article enraged readers. http://www.webdesignerdepot.com/2009/09/the-most-controversial-magazine-covers-of-all-time/
  2. http://www.webdesignerdepot.com/2009/09/the-most-controversial-magazine-covers-of-all-time/
  3. http://www.webdesignerdepot.com/2009/09/the-most-controversial-magazine-covers-of-all-time/
  4. http://www.webdesignerdepot.com/2009/09/the-most-controversial-magazine-covers-of-all-time/
  5. This cover has been called the most controversial of all time. The related article concerned the “death of god movement” that had sprung up in the 1960’s. The cover and article enraged readers. http://www.webdesignerdepot.com/2009/09/the-most-controversial-magazine-covers-of-all-time/
  6. This cover has been called the most controversial of all time. The related article concerned the “death of god movement” that had sprung up in the 1960’s. The cover and article enraged readers. http://www.webdesignerdepot.com/2009/09/the-most-controversial-magazine-covers-of-all-time/
  7. Guess the #1 search term!
  8. Guess the #1 search term!
  9. On April 1, 1957 the British news show Panorama broadcast a three-minute segment about a bumper spaghetti harvest in southern Switzerland. The success of the crop was attributed both to an unusually mild winter and to the "virtual disappearance of the spaghetti weevil." The audience heard Richard Dimbleby, the show's highly respected anchor, discussing the details of the spaghetti crop as they watched video footage of a Swiss family pulling pasta off spaghetti trees and placing it into baskets. The segment concluded with the assurance that, "For those who love this dish, there's nothing like real, home-grown spaghetti." The Swiss Spaghetti Harvest hoax generated an enormous response. Hundreds of people phoned the BBC wanting to know how they could grow their own spaghetti tree. To this query the BBC diplomatically replied, "Place a sprig of spaghetti in a tin of tomato sauce and hope for the best." To this day the Panorama broadcast remains one of the most famous and popular April Fool's Day hoaxes of all time. It is also believed to be the first time the medium of television was used to stage an April Fool's Day hoax.
  10. The Surgeon’s Photo, taken in 1933, finally found to be a hoax in 1984 (British Journal of Photography), finally a confession in 1994 that it was nothing more than a toy submarine fitted with the head of a sea monster.
  11. http://en.wikipedia.org/wiki/Bonsai_Kitten
  12. http://en.wikipedia.org/wiki/Save_Toby
  13. http://www.webdesignerdepot.com/2009/09/the-most-controversial-magazine-covers-of-all-time/
  14. http://www.webdesignerdepot.com/2009/09/the-most-controversial-magazine-covers-of-all-time/
  15. http://www.webdesignerdepot.com/2009/09/the-most-controversial-magazine-covers-of-all-time/
  16. How many people have watched this video “David After the Dentist”, a seven year old boy coming home from the Dentist after some anesthetic. Something like 21 milllion people have now viewed this clip, and there have various remixes. And there are certainly some issues of what we share online, how it quickly goes out of our control. This is something all of us must understand.
  17. How many people have watched this video “David After the Dentist”, a seven year old boy coming home from the Dentist after some anesthetic. Something like 21 milllion people have now viewed this clip, and there have various remixes. And there are certainly some issues of what we share online, how it quickly goes out of our control. This is something all of us must understand.
  18. How many people have watched this video “David After the Dentist”, a seven year old boy coming home from the Dentist after some anesthetic. Something like 21 milllion people have now viewed this clip, and there have various remixes. And there are certainly some issues of what we share online, how it quickly goes out of our control. This is something all of us must understand.
  19. How many people have watched this video “David After the Dentist”, a seven year old boy coming home from the Dentist after some anesthetic. Something like 21 milllion people have now viewed this clip, and there have various remixes. And there are certainly some issues of what we share online, how it quickly goes out of our control. This is something all of us must understand.
  20. And of course, tools are simply the connectors. This video demonstrates Cisco’s telepresence software that “allows a person to feel as if they were present, to give appearance that they were present, or to have an effect, at a location other than their true location.” Classrooms were not designed for this, not because it was an oversight. More so, because such technologies simply did not exist.
  21. Social networks are a very important concept, and one that needs to be discussed as a concept outside of the social network services (SNs) that we often refer.
  22. Teemu Leinonen wrote a post a “Critical History of ICT” where he provided a history of where ICT has been and where we are headed. Another good colleague of mine, juxtaposed his knowledge of the field upon this and really pulled important pieces. Ideas of moving from individual growth, toward group growth, and of course a tendency toward constructivism and social learning.
  23. This paraphrase of Marshall McLuhan’s work when he talked about the importance of how media frames the message. McLuhan used the metaphor of tree growth to explain how previous media become the content for new media. This notion goes way back to Aristotle who is not interested in classifying forms, but in identifying their effect on the individual and society.
  24. These are just a few of the tools that are available today. There are so many, and new ones appear daily. The most common piece to all of these is there sense of social affordance; sharing has become integral to new technologies.
  25. This is my dad, peer 21, in 1956. This is one of the very few photographs I have of my dad before the age of 40. I have thousands of photos of my kids, before they have each turned 1 year old. I’ve often looked at this photo and thought, what if this photo had been taken in the Facebook era? This singular, isolated photo would come alive in a sense, becoming a link to many other rich experiences, lives of individuals, lifestreams. The affordances of social networks give us a sense of richness and detail where we have only previously assumed so or imagined.
  26. http://www.youtube.com/watch?v=5FvyGydc8no
  27. http://www.youtube.com/watch?v=5FvyGydc8no