1. Crossplatform
Journalism/Content
2014 Sessions Week One
Jan 27 2014
Edinburgh Napier University
@mainjournalism @craigmcgill

2. Why the need to change?
Sunday
Times,
812,515
(-­‐7.4%)
Financial
Times,
236,528
(-­‐17.4%)
Indy
on
Sunday,
102,248
(-­‐12.2%)
Daily
Mirror,
965,248
(-­‐6.7%)
Sun
on
Sunday,
1.6m
(-­‐11.5%)
Daily
Star,
491,726
(-­‐9%)
Mail
on
Sunday,
1.5m
(-­‐6.9%)
I,
292,488
(+0.4%)

3. Do people still want news?

4. News changes
Media
has
never
been
set
in
stone
Change
has
always
been
the
only
constant
Newspapers
-­‐
books
-­‐
radio
-­‐
TV
-­‐
internet
@mainjournalism @craigmcgill

5. Newspapers change

6. How people get news...
changes

7. How people get news...
changes

8. How people get news...
changes

9. How people get news...
changes

10. How people get news...
changes

11. How people get news...
changes

12. How people get news...
changes

13. The modern platforms

14. The modern platforms

15. The modern platforms

16. The modern platforms

17. The modern platforms

18. So why journalism
Never
before
have
journalists
had
so
many
tools
and
ways
to
tell
stories
Never
before
have
journalists
had
so
much
ability
to
grow
their
own
audience
Never
before
have
journalists
had
the
chance
to
reach
so
many,
tell
the
right
tales
and
bring
about
change
for
the
beSer,
improving
lives
@mainjournalism @craigmcgill

19. Sources
GlobalWebIndex,
Guardian.com,
Daily
Mail,
New
York
Times,
Upworthy.com,
ABC,
Flurry.com
@mainjournalism @craigmcgill