https://shortcircuitmedia.com/central-florida

1. Weaponize your
content
Become your own media empire

2. Aidan Crawford
President of Short Circuit Media
Online Content Delivery Strategies and Execution
I work with professional speakers, trainers and
consultants to strategically weaponize their content
to get in front of their ideal audiences.

3. Listen and Learn...
Dedicated
Resource Page.
shortcircuitmedia.com/central- florida

4. BOOM...
I just weaponized
this presentation.
shortcircuitmedia.com/central- florida

5. Agenda
Define your Audience
Ready
Leveraging content to engage
and convert
REAL tools to blow up your
business
Aim Fire

8. Organizations
are still hiring
speakers

9. Define your
audience

12. Define your
client
- Who are you creating content for?
- What is your ROI?
- Where are they? LinkedIn? Instagram?
- What do THEY want to know Vs. What
YOU want to tell them?

13. Who is your ideal client?
Industry? Role?
What kind of content do they
want to read?
How does this match with your
expertise?
Where are they?
LinkedIn? Twitter? Facebook?
Instagram? TikTok?
What kind of content do
you currently create to
get in front of them?
Videos, articles, podcasts,
something else?
Get in
your
client’s
head
1
2
3

14. Content is the
primary way you’re
going get noticed.
And now is the time to
start building it out.

15. Be conscious of your bias

16. Your content
toolbox
The strategy to win
- Videos
- Articles
- Images
- Webinars
- Podcasts
- Courses
- Keynotes
- Books

20. Adapt your
content
There’s more to video
than YouTube
- Upload your files
directly to each platform
- Don’t make them look
too professional
- Include write-ups AND a
CTA

21. Record
Everything
Recycle your genius
- Your phone is
AMAZING!
- Get a HeyMic
- ZOOM
- Use the tools (iMovie)

22. Are you with me so far?

23. Articles

24. Use it to
engage
Recycle, Recycle. Recycle.
● Connect your blog to Mailchimp to
send it automatically to your
subscribers
● Create a tweet sheet
● Promote it on Facebook

25. Turn your blogs
into video
Surrender to the machine
- Lumen5.com uses AI
- Video is more compelling than
text or images
- Create a 1000 character
summary of your post - including
the link to your blog AND a CTA
- Upload the file directly to
LinkedIn, YouTube, Facebook
and Twitter

26. Put your content
to work
Revive old posts
- Revive.Social
- Wordpress Plugin
- Reposts your evergreen
content back into social
media channels
automatically
- LinkedIn, Twitter,
Facebook
- Vary the wording

27. Are you still with me?

28. Images

29. Think visual
- Pull quotes from your speech
- Pull quotes from your book
- Images of you
- Send it to Fiverr.com
- Schedule through Hootsuite

30. Webinars

31. Workshops

32. Create a 24/7
marketing tool
Record once - use forever
- Easywebinar.com
- Record a webinar in advance
- Clickable calls to action
- Value-add for planners
- Introduces you to new audiences
- Allows you to schedule webinars on
your client’s schedule

34. Podcasts

35. Podcasting
There’s more podcasters
than people listening to
podcasts
- Interview the people
who are your ideal
clients
- Interview meeting
planners
- Transcribe for your blog
for feature articles

36. Online
Courses

37. ● Videos
● Quizzes and downloads
● Certificate of completion

38. Courses
It has never been easier to build a course
- New tools make the technology
available to everyone
- Sell it as an add-on to your training
“continuing education that continues.”
- Find Partners
- Structure it logically like your topic
- Break it down into modules
- Add worksheets and quizzes

39. Course it up
Build your online course
- WP-Courseware
- Drag and drop
- Comes with shopping cart
- Inexpensive
Here’s my setup
- Woocommerce
- Affiliate program
(autoenrolled)
- Gave it away to 60 people
for testing

40. Books

41. Pull it together
Be clear. Sell your idea.
● Transcribe your speeches
● Structure your blog like a book
● Have your book professionally edited
● Use Fiverr.com to have it formatted for
KDP/CreateSpace
● Have it distributed worldwide through
Amazon
● Put it on every landing page you creat
● Set yourself up as an Amazon affiliate

42. Now that we’ve lit
the fire...
REAL tools to weaponize your content
- Revive Old Posts
- Lumen5.com
- Easywebinar.com
- Flyplugins.com

43. Thanks very much
Choose one thing to do today!
www.shortcircuitmedia.com/central-florida
aidan@shortcircuitmedia.com