Understand how Crimson Hexagon’s Segments feature helps marketers target audiences more effectively.

1. Segments
Discovering How To Engage
Unique Audiences

2. Segments
Crimson Hexagon’s
Segments feature helps
marketers understand and target
audiences by unveiling additional
insights into the types of content
that they engage with on
social media.

3. Our Affinities™ tool
helps you understand the
interests of those discussing
your brand over social
media.
Once you have
identified a target group
you want to reach, Segments
lets you to dive further into those
consumers' interests and shows
you ways to effectively
engage them.

4. Using Affinities, we
found that consumers
talking about Lululemon on
social media are 6 times more
interested in nutrition than
the larger Twitter
population.
The different insights
that can be obtained within
the nutrition segment are able
to inform Lululemon in how to
effectively reach people that
share this interest.

5. Who Are These Consumers?
Looking into the nutrition segment, we found that these consumers are mostly
located in New York, Colorado, Nevada, Massachusetts, Vermont, and California.
We also found that females account for 59% of the total users within this interest
segment.

6. Segments unveils the different types of multimedia that an audience is engaging
with by showing the articles, photos, and videos that are trending within an interest
segment. Here are two examples within the nutrition segment:
What Are They Talking About?

7. Segments also shows the trending hashtags and the most retweeted Tweets within
an interest segment. In doing so, Segments becomes a discovery tool for content
marketers since it shows how a target market communicates and what topics and
keywords resonate with them the most. These are examples of what we found
within the nutrition segment:
How Can I Engage Them?

8. Some of the trending hashtags found within the nutrition segment:

9. Who Are Their Influencers?
Finally, Segments uncovers the top influencers within any of your customers' interest
segments. Influencers are users who can persuade your target market by sharing
engaging and authentic content that can expand the visibility and trustworthiness of
your brand. Crimson Hexagon's Segments makes finding your target's influencers
easier than ever before. Some of the top influencers within the nutrition segment are:

10. Segments allows you to
understand the people behind
social media content and to make
data-informed decisions, resulting
in more effective planning of
targeted campaigns.

11. Interested in
learning more?
Click here to
schedule a demo
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