Social Media for Newbies
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http://virtual-doc.salford.ac.uk/pgrs/2011/08/05/social-media-workshop-for-newbies/
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Social Media for Newbies
- 1. Social Media for Newbies
- 3. the world wide web
- 5. rapid increase of applications and services
- 6. Academic Dr Alec Couros
- 12. presence
- 13. blog = the hub http://www.lisaharrismarketing.com personal, shared reflection of... practice, thoughts in progress, ideas, events.... aggregates distributed presence...
- 16. online copyright
- 17. own production Photo by Flickr ID Tamaki http:// www.flickr.com/photos/tamaki/ 148169203 (CC BY-NC-ND 2.0) fair dealing creative commons http://www.slideshare.net/salfordpgrs/online-copyright-7291928
- 18. Privacy
- 19. Ethics ethics
- 20. Careers
- 21. Traditional careers Source: Flickr CC. The National Source: Flickr CC The US Archive’s UK photo stream . http:// Source: Flickr CC. Milknosugar’s photo National Archives Photo stream bit.ly/jwbD2L stream. http://bit.ly/mMFf4n http://bit.ly/mcrAem
- 22. Technology The onset of Progress… Cultural Shifts Education
- 23. Opened up
- 24. Social Media extends those opportunities even further… Created by Ross Dawson, Marketing facts, http://www.flickr.com/photos/marketingfacts/5573011085/, Attribution-NonCommercial 2.0 Generic (CC BY-NC 2.0)
- 25. Source: Wikimedia Commons, Carol, http://commons.wikimedia.org/wiki/File:Noise.gif?uselang=en-gb, Creative Commons Attribution-Share Alike 2.0 Generic
- 26. Source: Wikicommons, Glenn Fleishman, http://commons.wikimedia.org/wiki/File:IPad-02.jpg, Creative Commons Attribution 2.0 Generic
- 27. Time for a Plan, a Career Plan! DOTS Model: Decision Learning, Opportunity Awareness, Transition Learning and Self Awareness Source: Wikicommons, Jahobr, http://commons.wikimedia.org/wiki/File:Disappearing_dots.gif?uselang=en-gb , Jahobr grants anyone the right to use this work for any purpose, without any conditions, unless such conditions are required by law.
- 28. Decision Learning: What does the use of social media by employers tell us? http://recruiting.jobvite.com/resources/social- recruiting-survey.php
- 29. Opportunity Awareness: What impressed employers about social media profiles? Profile provided a good feel for the candidate’s personality and fit Profile supported candidate’s professional qualifications Candidate was creative Candidate showed solid communication skills Candidate was well-rounded Other people posted good references about the candidate
- 30. Opportunity Awareness: What Employers found unimpressive about social media profiles? Provocative or inappropriate photographs or information Inappropriate content about drinking or using drugs Bad-mouthing previous employers, co-workers or clients Poor communication skills Discriminatory comments Lied about qualifications
- 31. Transition Learning: Benefits of social media communication Source:Lilia Efimova, http://www.flickr.com/photos/mathemagenic/4341098048/, Attribution-NonCommercial- NoDerivs 2.0 Generic (CC BY-NC-ND 2.0)
- 32. Source: Wikimediacommons, SRHSP, http://commons.wikimedia.org/wiki/File:Vincent_Bethell_Self_Aware_Placard.png?uselang=en-gb, Creative Commons Attribution-Share Alike 3.0 Unported
- 33. Source: Wkimedia Commons, Leighblackall, http://commons.wikimedia.org/wiki/File:04-Popular_Internet_in_Teaching_and_Research.png?uselang=en-gb, Creative Commons Attribution 3.0 Unported
- 35. Source: Wikimedia Commons, User:ZyMOS, http://commons.wikimedia.org/wiki/File:Linkedin.svg?uselang=en-gb, I grant anyone the right to use this work for any purpose, without any conditions, unless such conditions are required by law.
- 37. “ATA – be AUTHENCTIC, be TRANSPARENT, be ALTRUISTIC, and you will find enough success in social media to have a satisfying career and experience.” – Nils Montan, ipally.com
- 38. Summary Whose your audience and what social media do they use? Check your profile settings, delete any inappropriate photos/ comments/materials Follow RELEVANT individuals, companies and professional bodies Meetings/Fairs/Conferences - who would it be useful to talk to and why? Connect afterwards via LinkedIn, Academia.edu or Twitter. Use actively and champion!! The Postgraduate Research Studies Team and the Careers and Employability Service can help you! Source: Wikicommons, User:Zscout370, http://commons.wikimedia.org/wiki/File:Action_Question_Mark.svg? uselang=en-gb, Creative Commons Attribution-Share Alike 3.0 Unported
- 39. Useful Links: The Guardian – social media for job search http://www.guardian.co.uk/money/2010/feb/20/social-networking-twitter-job-hunting Onlineastevens Blog – 9 steps to getting most out of LinkedIn http://onlineastevens.wordpress.com/2011/05/05/9-easy-steps-to-getting-the-most-out-of- linkedin/ Cristina Costa’s Knowmansland Blog – Understanding social media http://knowmansland.com/learningpath/?p=782 Using new technologies in your teaching and research http://knowmansland.com/learningpath/?p=884
- 40. Tahira Majothi Cristina Costa http://pgblog.careers.salford.ac.uk/ http://virtual-doc.salford.ac.uk/pgrs/ @tahiramajothi @cristinacost
- 41. Credits (pictures) slide 1 - photo By Gautheron, http://commons.wikimedia.org/wiki/File:Mediassociaux.png?uselang=en-gb , Creative Commons Attribution 3.0 Unported slide 3 - photo By Flickr ID josef.stuefer http://www.flickr.com/photos/20375052@N00/9500503 (CC BY 2.0) slide 4 - photo By Flickr ID polycart http://www.flickr.com/photos/42806032@N07/3946919881 (CC BY 2.0) slide 5 - photo By Flickr ID Matthew Jetthall http://www.flickr.com/photos/67836191@N00/1484609462 (CC BY 2.0) slide 6 - photo By Flickr ID jcurtis4082 http://www.flickr.com/photos/23426827@N06/5251060072 (CC BY 2.0) slide 7 - photo By Flickr ID thomashawk http://www.flickr.com/photos/thomashawk/161547780 (CC BY 2.0) slide 9 - photo By Flickr ID susanvg http://www.flickr.com/photos/susanvg/3382838948/ (CC BY 2.0) slide 11- photo By Flickr ID KatB Photography http://www.flickr.com/photos/56695083@N00/4464828517 (CC BY 2.0) slide 15 - photo By Flickr ID Ann Douglas http://www.flickr.com/photos/49531720@N00/529868685 (CC BY 2.0) slide 18 - photo By Flickr ID spanaut http://www.flickr.com/photos/57329804@N00/140864246 (CC BY 2.0) slide 19 - photo By Flickr ID Slighlynorth http://www.flickr.com/photos/98092274@N00/4908910001 (CC BY 2.0)
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- Divinity (theology), medicine, law\n
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- Extend Network\nDevelop your digitalk footprint\n Informational Interviews\n Opportunities\n
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- http://recruiting.jobvite.com/resources/social-recruiting-survey.php [Accessed 18-05-11] 83% will recruit in social networks this year\n46% will spend more on social recruiting\n36% will spend less on job boards\n80% review social profiles\n\n83% will recruit in social networks this year\n46% will spend more on social recruiting\n36% will spend less on job boards\n80% review social profiles\n
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- This survey was conducted online within the U.S. by Harris Interactive© on behalf of CareerBuilder.com between May 22 and June 10, 2009 among 2,667 hiring managers and human resource professionals.\n\nNetiquette – be respectful of others\nUse the right social media for you, but make sure that you are respectful of others\nDo not spam or send loads of posts, updates, retweets etc\nDo not use CAPITALS – shouting!\nDo not use inappropriate or offensive language\nDo not bad mouth previous or even current employers!!\nBe honest and don’t be afraid to show your personality, that’s what draws people in, they invest in you the person and consider how you would ‘fit’ into their company. \n
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- “Academia.edu - Facebook for Academics” @herrndorf via Twitter\n\nAimed at Academics – share and follow research\n\n100,000 research areas\n\nFollow friends or academics\n\nNews of latest papers\n
- Provide full profile where possible\nJoin relevant groups, make use of discussions, provide status updates, upload CV & recommendations\nTry to source “Informational” interviews\nLink to Blog, website, Twitter etc\nhttp://grads.linkedin.com (5 useful short ‘getting started’ videos)\nOver 100 million members in over 200 countries\nOne million new users join every week\n11 million recent college graduates* around the world are members \nExecutives from all 2010 Fortune 500 companies are members\nFastest growing countries are Brazil, Mexico, India and France.\nLinkedIn started out in the living room of co-founder Reid Hoffman in 2002.\nThe site officially launched on May 5, 2003. At the end of the first month in operation, LinkedIn had a total of 4,500 members in the network.\nRoughly one million new members join LinkedIn every week, at a rate equivalent to a professional joining the site faster than one member per second.\nThe company is publicly held and has a diversified business model with revenues coming from user subscriptions, advertising sales and hiring solutions\n\nAs of April 2011, LinkedIn counts more than 11 million recent college graduates* around the world as members (*LinkedIn defines recent graduates as members who have graduated within the last five years--between 2005 and 2010).\nAs of January 2011, LinkedIn counts executives from all 2010 Fortune 500 companies as members; its hiring solutions were used by 73 of the Fortune 100 companies as of March 22, 201\nTop 5 words that are overused by US LinkedIn members\n1. Extensive experience\n2. Innovative\n3. Motivated\n4. Results-oriented\n5. Dynamic\n(Source LinkedIn.com)\nLinkedIn users are the most active around midday during the week.\nJan, July & Sept - best months for promotion.\n
- 300 million+ users\n5 new followers every second\n155 million+ tweets sent a day\n50% users are aged 18-34 \nMore women users 55%\n\nhttp://blog.bufferapp.com/10-stunning-twitter-facts-and-stories\nCreate networks through mutual interests\n\nSeek out job postings, Careers Services, key organisations/individuals etc\n\nLook at the people you follow, who do they follow?\n\nUse your actual name, upload an image, website or blog links – draws more traffic!\n
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- Keeping an up to date list of your contacts and regularly reviewing actions taken/contacts made\nBookmarking useful resources and checking them regularly\nJoining mailing lists and professional bodies relevant to your area of interest\nAttending conferences and being strategic - who would it be useful to talk to, and why? Who would be willing to help you? What do you want to find out from them? It's a two way process - remember, you may be able to help them too\nContacting authors of interesting articles appearing in relevant professional journals to expand your knowledge and network of contacts\nDoing "information interviewing" - where you arrange to talk to someone who may be able to help you or give advice\nLooking at relevant vacancy sources and recruitment agencies, even if you're not applying for jobs at the moment. Be aware of what is happening in your chosen field\nGetting work experience or work shadowing someone for a day to find out more about what a specific job role really involves\nGetting feedback if you are unsuccessful with an application\nMaking speculative applications to organisations you are interested in working for\nhttp://www.reading.ac.uk/careers/postgrad/cjstechniques.asp \n
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