2. Changing food preferences
• The choice of one food type over
another.
• Diet changes pushed mainly by income
fluctuations.
• Increase in income per capita leads to
rises in demand for meat protein.
• Key benchmark food groups are:
–Cereals
–Meat
–Fruits and Vegetables
3. Cereals
• Up to 50% of global calorie intake.
• Common cereals in Asia are Rice and Wheat
• With increased income, more rice is replaced
by wheat (noodles and bread).
• With further increases in income, cereal
consumption falls – simultaneous higher
demand for meat.
• Obvious in Japan, China and South Korea.
4.
5. Meat
• Domesticated animals like cows, pigs, sheep
or chickens.
• Meat and dairy products provide protein.
• Increase in income bring increase in meat
consumption.
• Type of meat consumed varies based on
cultural preferences.
• Egg consumption tends to be the 1st
observable increase.
6.
7. Meat (cont’)
• In highly developed countries, the trend
is a reduction in red meat consumption.
• Health push for less red meat
–Obesity and heart disease.
• Overall global meat consumption is still
rapidly rising.
8. Fruits and vegetables
• Overall increase in consumption in both
LDC and DC.
• Different reasons for increase in each
group.
• LDCs consume more due to higher
income.
• DCs consume more due to the focus on
health and perceived benefits of more
fruit and vegetables in the diet.
9.
10. Differing food consumption patterns
between DCs and LDCs.
• Economic Factors
– Disposable income
– Pricing
• Socio-cultural Factors
– Religious beliefs
– Food preferences
– Migration
– Population Growth
• Political Factors
– Food supply stability
– Food Safety
11. Economic Factor 1
• Disposable income
–Amount of income left after taxes paid.
–Increasing in both DCs and LDCs.
–In DCs, an increase of US $1 in disposable
income triggers a 20% of the increase is
spent on food.
–In LDCs, an increase of US $1 in disposable
income triggers a 60% of the increase is
spent on food.
12. • With increase in disposable income, food
consumption variety and amount increases.
• Among lower income groups, increase will
trigger a switch from cereals to meat.
• Among higher income groups, increase
triggers a move to better quality food.
– Move for healthier food types (organic food, olive
oil)
13. Economic Factor 2
• Pricing
– Poor (LDCs) are affected more by food prices than
the rich (DCs).
– Food Price Crisis in 2006-2008 saw populations in
LDCs suffering.
– Unable to afford staple food, fall into chronic
hunger and poverty.
– DCs have options to switch to less costly
alternatives, LDCs do not and lead to riots instead.
14. 2006-2008 Food Price Crisis
Causes
• Bad weather leading to crop failure
• Increase use of farmland for non-food crops –
biofuel crops.
• Rising energy prices – increased transport
costs
• Trade restrictions & Governmental price
control
15. 2006-2008 Food Price Crisis
Result
• Panic Buying & speculative trading
• LDCs
–Larger part of disposable income spent on
food
–Less spent on non-staple food items
–Food riots and protests as citizens are
unable to afford food.
16. 2006-2008 Food Price Crisis
Result
• DCs
–Significant increase in food prices
–People select less expensive options.
19. Food Preferences
• Fast Food
– Meals that are prepared easily in advance.
– Convenience for populations living in DCs.
– Meals that are made for fast consumption and to
be readily packed for take away.
• McDonalds, KFC, Domino’s, etc….
– More people in DCs are moving away from fast
food with more awareness of possible health risks.
20. Organic Food
• Health concerns increasingly altering the food
preferences of people in DCs.
• Move towards organic foods (within income
means)
– Organic food – food grown without the use of
artificial inputs, chemical fertilizers or growth
hormones.
Refer to
Figure 220b
Pg 104
21. Migration
• Migrants bring new food to places.
• Demand for new food products due
to change in food preferences.
• Indian migrants to UK bring curry
and it has entrenched itself into the
local culture.
22. Population growth
• Population has increased exponentially in the
past 1000 years.
• Increased humans lead to more need for food.
• Population growth rates are higher in LDCs
than DCs.
• There is a greater demand for food in the LDCs
than the DCs.
23. Changing Diet
• Diets of people DCs and LDCs will
constantly change.
• Globalisation and migration leads to
increase exposure and fusion.
• Traditional rice-eating societies will
move to more ‘western’ cereal
sources – wheat (bread, cakes and
pastries).
25. Stability of food supply
• Safe and nutritious food is available to all
people at all times.
• Food supply can be unsafe due to external
threats.
• Governments take proactive steps to reduce
food supply instability.
– Increase domestic production
– Diversity food source origin
26. Civil War outbreak
• Libya during 2011’s civil war, food
reserves were rapidly depleted.
• Cities and areas in the fight suffered
food shortages.
• Safety concerns restricted people
from venturing out to find/buy food.
27. Natural Disasters
• Zimbabwe suffered severe drought in
2008.
• Widespread crop failure and food
shortage.
• Rural areas were most affected due
to poverty and dependence on local
food source.
28. Case-study Pg107
• Please read the casestudy on Pg 107 of your
textbook on Zimbabwe’s drought in 2008.
29. Food Safety
• Food Safety refers to guidelines that ensure
food consumed is safe for the general public.
• General aim is to reduce the contamination by
bacteria.
• 4 main ways to keep food safe
– Clean surfaces (hands and food surfaces)
– Separate (no cross-contamination of food)
– Chill (Refrigerate to avoid rotting)
– Cook (Cook at proper temperature)
30. Food safety threats
• Sudden disasters
– Fukushima nuclear accident led to ban of food
imports from Japan for several months.
– ‘Mad Cow Disease’ outbreak in USA and Canada in
2005. Prompt action by local government to stop
the spread of the disease.
31. Pitstop 5
• Read the news article on pg 109.
• Prepare Question 1 to 4 for discussion in class.