Online communities are a wealth of talent, creativity and resources that can elevate brands and its outreach. Discover how brands are finding their breakthrough in crowds.

2. STRONG BRANDS UNDERSTAND THAT
THEIR GREATEST THREAT
IS NOT REJECTION
IT IS
INDIFFERENCE

5. WE’RE TAUGHT THAT
EXPERIENCE
IS A GOOD THING
BUT IT’S
THE INEXPERIENCED
WHO TRULY CREATE BREAKTHROUGHS

6. INTELLIGENT
NAÏVETY:
CREATING
BREAKTHROUGH
BY LOOKING AT A CAR INSIDE
OUT RATHER THAN OUTSIDE IN
“This ad was inspired by ideas that consumers
shared for the Hyundai co-creation contest at eYeka”

7. FRESH THINKING
THE ORIGINAL
IDEA FROM THE
EYEKA
COMMUNITY
Oceanomare
Milan, Italy

8. WE TAP INTO
THE POWER
OF
CREATORS
TO
DELIVER
FRESH
THINKING

9. OF EVERY 100
PEOPLE…
CAN
ONLY
CREATE
1

10. W E ’ R E A
GLOBAL COMMUNITY
O F
280,000+ CREATORS
SPANNING 160 COUNTRIES

11. WHY DO THEY DO IT?
They want to prove themselves, improve and be rewarded
"I participate in the contests because I want to share my
ideas, express my creativity and to get the feedback!
eYeka is my personal “pill” of self-expression, creative
adrenalin and freedom of inspiration!
Without it, life would not be so full, bright and intriguing!:)"
valerirr777, member since June 2012
Stavropol, Russian Federation
https://en.eyeka.com/u/valerirr777

12. BUSINESS BRIEF
HOW IT WORKS
IN A NUTSHELL
COMMUNITY BRIEF
COMPETITION
MODERATION,
CURATION &
ANALYSIS
1
2
3
4

13. 40 OF THE TOP 100*
WORK WITH US ALREADY
(*INTERBRAND RANKING 2013)
GLOBAL BRANDS

14. WE DELIVER
IDEAS CONTENT

15. 1. IDEA CREATION 2. IDEA CURATION 3. IDEA APPLICATION
THE IDEA PROCESS

16. SUCCESS STORIES

17. “Tell us what an electrical toothbrush
that can connect to the Internet
should offer to change your life for
the better.”
Our brief to the eYeka community:
P&G ORAL-B
Accelerating Innovation in Oral Care
Expected ROMI:
Insights and ideas that will
inspire Oral-B’s R&D and
marketing teams
3 weeks
67 entries
24 countries
7 innovation routes

18. ROMI:
Oral-B developed and brought to market the world’s
first ever Bluetooth connected toothbrush and its
mobile app.
Results
P&G ORAL-B
Accelerating Innovation in Oral Care

19. Results
“We knew time was critical and the company
that could launch the first product would have
a huge first-mover advantage.
The eYeka community gave us the head start
needed and helped us anticipate some of the
problems that we had to consider in the
development of the product.”
Stephen Squire
BFO Marketing Director, Procter & Gamble
P&G ORAL-B
Accelerating Innovation In Oral Care
Find out more at http://bit.ly/1psNiJd

20. “Introduce Mini-Oreo to the world.
Through a print ad convince your
friends that this is the best choice for
them.”
Our brief to the eYeka community:
Kraft Mini-Oreo
New Brand Positioning
Expected ROMI:
A winning positioning idea
to be tested with
consumers and used for
Mini-Oreo and the Oreo
brands
3 weeks
516 entries
42 countries
10 territories
identified

21. ROMI:
Inspired a new positioning and global campaigns for the
OREO brand around “Bonding Moments” across all
markets.
Results
Kraft Mini-Oreo
New Brand Positioning

22. “Express your vision of the future of
the Volvic on-the-go bottle.”
Our brief to the eYeka community:
Volvic
Restyling an Iconic Water Bottle
Expected ROMI:
Fresh and implementable
packaging ideas
3 weeks
109 entries
28 countries
4 key insights

23. ROMI:
In 2013 Volvic launched a new version of its on-the-go bottle in the market, inspired from design ideas from the eYeka
creative community.
Results
Volvic
Restyling an Iconic Water Bottle

24. “Tell us an unconventional and
surprising story about how a
resourceful mum creatively teaches her
child(ren) an important lesson, through
dirt and stains.”
Unilever Dirt Is Good
Inspiring a New Communication Campaign
Our brief to the eYeka community:
Expected ROMI:
Ideas to better
communicate to mums, in
a more engaging fashion
5 weeks
88 entries
29 countries

25. Unilever Dirt Is Good
Inspiring a new Communication Campaign

26. Results
Unilever Dirt Is Good
Inspiring a new Communication Campaign
ROMI:
Inspired a new communication stance towards mums in the Philippines.
One TVC successfully launched.
“Binyagan na yan!”
Watch TVC at http://bit.ly/ROW7xSWatch winning animation at http://bit.ly/ROX0GC

27. UNLEASHED
INTELLIGENT NAÏVETY
FAST FRESH EFFECTIVE

28. www.eyeka.net
twitter.com/eYeka
facebook.com/eYekaGlobal
When do we start?
Nicolas Borgis
Vice-President
+33 786 996 324
nicolas.borgis@eyeka.net
@nborgis
eYeka
Paris – Sao Paulo – Mexico
Singapore – Tokyo – Sydney
www.eyeka.net
@eyeka