Think Before you Post - Using Social Media in the Workplace
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Think Before you Post - Using Social Media in the Workplace
- 1. Using Social Media in the Workplace -Dr. Curtis R. Rogers, Communications Director, SC State Library | 803-734-8928 crogers@statelibrary.sc.gov
- 2. • Library card sign up/Overview of library services • Social Media for PR • Thinking Differently about Social Media • Do’s and Don’ts • Resources • Q&A
- 4. “The days of shouting and imposing your message on the masses are gone.” – Erik Qualman, Author of Socialnomics
- 5. • What types of social media are out there? Social media sites • How are state will change. agencies and Concepts will not. organizations using Be flexible. them? • Why is social media different from traditional forms of communication (i.e. email, telephone, press releases)? • How is it effective?
- 9. How does your organization use social media to connect with customers?
- 10. Interact with people in social media, or risk becoming irrelevant.
- 11. Don’t Do Friend your Use for work boss or related colleagues research Share personal Understand opinions about your social your workplace media policy or coworkers Did you see Sara’s Leak Promote or bachelorette party confidential share work pictures on Facebook? work related related So Mike is looking for information resources a new job while we’re thinking about Learn how to promoting him? Stay logged in use social all day (unless media you’re in PR) effectively Communicate Waste time or with followers, get distracted *friends and *family
- 12. • Doing social media so it matters by Laura Solomon • Social media analytics : effective tools for building, interpreting, and using metrics by Marshall Sponder. • Mining the social web by Matthew A. Russell. • The social media survival guide : strategies, tactics, and tools for succeeding in the social web by by Deltina Hay. • ROI of $ocial media : how to improve the return on your social marketing investment by Guy
- 13. 1. What are some innovative ways you COULD use social media for your organization? 2. What are some ways you SHOULD NOT use social media for your organization? 3. What do you think is the best social networking tool and why?
Notes de l'éditeur
- Twitter:Balancing act:Want to provide relevant content to followers; not bombard them with the most tweets.Time factor: 15% job duty for 1 employee
- These questions are asked to the attendees to get feedback